Some weeks ago, during a bleary-eyed subway ride to work, I found myself staring at a young woman on the other side of the car. She wore business attire with a North Face jacket and flip-flops, and she had an infinity symbol tattooed along the outside of her left foot, only a portion of the loop had been left out to make room for the word Love. Next to her, a scruffy guy in t-shirt and jeans had ornate black and gray murals inked on each arm, one of which seemed to depict an alien fight scene, the other some sort of robot love story. To his left, squeezed in at the end of the bench, was a man thumbing his phone with quick, nervous jabs. When he turned his hand over, I saw the word Jasmine tattooed above his knuckles and a date printed beneath it.
Then there was me, a blank canvas, wondering if I was missing something. Each inked-up person on the train appeared to be in the same age group—Millennials, to use the much-maligned descriptor. Being of the same generation, presumably we all post to social media on a regular basis, through profiles and accounts that compel us to confront the question, Who are you? For some, that choice is liberating: It’s a chance to start from scratch. For others, the sheer volume of options can be paralyzing. In either case, modernity compels us to declare our identity with conviction, whether we’ve found it yet or not.
Growing up in a rapidly changing and challenging world, most young people have struggled at some point or another with figuring out who they might be. Tattoos, recent research suggests, don’t just express identity: They help define it. Modernity compels us to declare our identity with conviction, whether we’ve found it yet or not.
Although tattoos have been around for millennia, they’re more popular now than ever. In 1960, there were approximately 500 professional tattoo artists operating in the United States. By 1995, that number had risen to over 10,000. Nearly 20 years later, demand continues to surge, and by the latest estimates, roughly 20 percent of Americans have a tattoo. What’s more, 40 percent of the people in that group are Millennials, which some academics argue isn’t a coincidence.
“We’re living in this world that’s so fragmented and so chaotic,” says Anne Velliquette, a professor at the University of Arkansas who studies the relationship between consumer behavior and popular culture. Velliquette argues that we’re more able now than ever before to “recreate identities very easily,” both online and in real life.
In 1998, Velliquette and colleagues conducted an interview-based study that found people use tattoos as a way to cement aspects of their current selves. “We were hoping to look at the postmodern identity, and really what we found is that we were in this modern era where people did know who they were,” she said. “They had a sense of their core self.” Eight years later, the team revisited the idea. The second study, like the first, found that people used tattoos as a means to express their past and present selves. But the people interviewed in the second group also seemed to need proof that their identities existed at all. They relied on tattoos as a way to establish some understanding of who they actually were.
“We continue to be struck by rapid and unpredictable change,” study co-author Jeff Murray said at the time. “The result is a loss of personal anchors needed for identity. We found that tattoos provide this anchor. Their popularity reflects a need for stability, predictability, permanence.”
For people who study identity, this permanence is key. We define who we are by the elements that stick with us—people, stories, places, memories—and we measure ourselves in relation to them, patching the highlights together into what sociologists call a “personal myth.” These myths make sense of often-turbulent lives, integrating our “remembered past, perceived present, and anticipated future,” as Velliquette wrote in her 2006 report. Some people use institutions such as religion, work, and family to create this myth. Others use material objects like houses and cars to define it. But Millennials are something of a breed apart. Without access to many of the anchors their parents had to create their personal myths, that sense of stability and permanence is often harder to find.
People rarely get just one tattoo. About half of the inked-up population has between two and five, and 18 percent have six or more. In other words, tattoos aren’t just snapshots. They’re part of the ongoing narrative of the personal myth. Unlike material objects, part of what makes them so meaningful is the degree of sacrifice involved in the process. A tattoo’s acquisition “involves a painful ritual that may take hours,” Velliquette writes, and in fact “becomes a part of the object, since the experience adds meaning and becomes embodied in the tattoo.” And unlike trucks or apartments, which get manufactured en masse, “every tattoo is unique from the beginning.” People age with their tattoos and can chart the timeline of their personal myth from start to finish, just by running a finger over their skin.
Then there was me, a blank canvas, wondering if I was missing something. Each inked-up person on the train appeared to be in the same age group—Millennials, to use the much-maligned descriptor. Being of the same generation, presumably we all post to social media on a regular basis, through profiles and accounts that compel us to confront the question, Who are you? For some, that choice is liberating: It’s a chance to start from scratch. For others, the sheer volume of options can be paralyzing. In either case, modernity compels us to declare our identity with conviction, whether we’ve found it yet or not.Growing up in a rapidly changing and challenging world, most young people have struggled at some point or another with figuring out who they might be. Tattoos, recent research suggests, don’t just express identity: They help define it. Modernity compels us to declare our identity with conviction, whether we’ve found it yet or not.
Although tattoos have been around for millennia, they’re more popular now than ever. In 1960, there were approximately 500 professional tattoo artists operating in the United States. By 1995, that number had risen to over 10,000. Nearly 20 years later, demand continues to surge, and by the latest estimates, roughly 20 percent of Americans have a tattoo. What’s more, 40 percent of the people in that group are Millennials, which some academics argue isn’t a coincidence.
“We’re living in this world that’s so fragmented and so chaotic,” says Anne Velliquette, a professor at the University of Arkansas who studies the relationship between consumer behavior and popular culture. Velliquette argues that we’re more able now than ever before to “recreate identities very easily,” both online and in real life.
In 1998, Velliquette and colleagues conducted an interview-based study that found people use tattoos as a way to cement aspects of their current selves. “We were hoping to look at the postmodern identity, and really what we found is that we were in this modern era where people did know who they were,” she said. “They had a sense of their core self.” Eight years later, the team revisited the idea. The second study, like the first, found that people used tattoos as a means to express their past and present selves. But the people interviewed in the second group also seemed to need proof that their identities existed at all. They relied on tattoos as a way to establish some understanding of who they actually were.
“We continue to be struck by rapid and unpredictable change,” study co-author Jeff Murray said at the time. “The result is a loss of personal anchors needed for identity. We found that tattoos provide this anchor. Their popularity reflects a need for stability, predictability, permanence.”
For people who study identity, this permanence is key. We define who we are by the elements that stick with us—people, stories, places, memories—and we measure ourselves in relation to them, patching the highlights together into what sociologists call a “personal myth.” These myths make sense of often-turbulent lives, integrating our “remembered past, perceived present, and anticipated future,” as Velliquette wrote in her 2006 report. Some people use institutions such as religion, work, and family to create this myth. Others use material objects like houses and cars to define it. But Millennials are something of a breed apart. Without access to many of the anchors their parents had to create their personal myths, that sense of stability and permanence is often harder to find.
People rarely get just one tattoo. About half of the inked-up population has between two and five, and 18 percent have six or more. In other words, tattoos aren’t just snapshots. They’re part of the ongoing narrative of the personal myth. Unlike material objects, part of what makes them so meaningful is the degree of sacrifice involved in the process. A tattoo’s acquisition “involves a painful ritual that may take hours,” Velliquette writes, and in fact “becomes a part of the object, since the experience adds meaning and becomes embodied in the tattoo.” And unlike trucks or apartments, which get manufactured en masse, “every tattoo is unique from the beginning.” People age with their tattoos and can chart the timeline of their personal myth from start to finish, just by running a finger over their skin.
by Chris Weller, The Atlantic | Read more:
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