[ed. See also: The Art World's Patron Satan]
In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. Instead, he found himself magnetically drawn to a painting in the next room: an enchanting, mysterious view of snow on Parisian rooftops. He had never seen it before, nor heard of its creator, Gustave Caillebotte.
That was what got him thinking.
Have you ever fallen for a novel and been amazed not to find it on lists of great books? Or walked around a sculpture renowned as a classic, struggling to see what the fuss is about? If so, you’ve probably pondered the question Cutting asked himself that day: how does a work of art come to be considered great? (...)
The process described by Cutting evokes a principle that the sociologist Duncan Watts calls “cumulative advantage”: once a thing becomes popular, it will tend to become more popular still. A few years ago, Watts, who is employed by Microsoft to study the dynamics of social networks, had a similar experience to Cutting in another Paris museum. After queuing to see the “Mona Lisa” in its climate-controlled bulletproof box at the Louvre, he came away puzzled: why was it considered so superior to the three other Leonardos in the previous chamber, to which nobody seemed to be paying the slightest attention?
When Watts looked into the history of “the greatest painting of all time”, he discovered that, for most of its life, the “Mona Lisa” languished in relative obscurity. In the 1850s, Leonardo da Vinci was considered no match for giants of Renaissance art like Titian and Raphael, whose works were worth almost ten times as much as the “Mona Lisa”. It was only in the 20th century that Leonardo’s portrait of his patron’s wife rocketed to the number-one spot. What propelled it there wasn’t a scholarly re-evaluation, but a burglary.
In 1911 a maintenance worker at the Louvre walked out of the museum with the “Mona Lisa” hidden under his smock. Parisians were aghast at the theft of a painting to which, until then, they had paid little attention. When the museum reopened, people queued to see the gap where the “Mona Lisa” had once hung in a way they had never done for the painting itself. The police were stumped. At one point, a terrified Pablo Picasso was called in for questioning. But the “Mona Lisa” wasn’t recovered until two years later when the thief, an Italian carpenter called Vincenzo Peruggia, was caught trying to sell it to the Uffizi Gallery in Florence.
The French public was electrified. The Italians hailed Peruggia as a patriot who wanted to return the painting home. Newspapers around the world reproduced it, making it the first work of art to achieve global fame. From then on, the “Mona Lisa” came to represent Western culture itself. In 1919, when Marcel Duchamp wanted to perform a symbolic defacing of high art, he put a goatee on the “Mona Lisa”, which only reinforced its status in the popular mind as the epitome of great art (or as the critic Kenneth Clark later put it, “the supreme example of perfection”). Throughout the 20th century, musicians, advertisers and film-makers used the painting’s fame for their own purposes, while the painting, in Watts’s words, “used them back”. Peruggia failed to repatriate the “Mona Lisa”, but he succeeded in making it an icon.
Although many have tried, it does seem improbable that the painting’s unique status can be attributed entirely to the quality of its brushstrokes. It has been said that the subject’s eyes follow the viewer around the room. But as the painting’s biographer, Donald Sassoon, drily notes, “In reality the effect can be obtained from any portrait.” Duncan Watts proposes that the “Mona Lisa” is merely an extreme example of a general rule. Paintings, poems and pop songs are buoyed or sunk by random events or preferences that turn into waves of influence, rippling down the generations.
by Ian Leslie, Intelligent Life | Read more:
Image: Eyevine
In 1993 a psychologist, James Cutting, visited the Musée d’Orsay in Paris to see Renoir’s picture of Parisians at play, “Bal du Moulin de la Galette”, considered one of the greatest works of impressionism. Instead, he found himself magnetically drawn to a painting in the next room: an enchanting, mysterious view of snow on Parisian rooftops. He had never seen it before, nor heard of its creator, Gustave Caillebotte.
That was what got him thinking.Have you ever fallen for a novel and been amazed not to find it on lists of great books? Or walked around a sculpture renowned as a classic, struggling to see what the fuss is about? If so, you’ve probably pondered the question Cutting asked himself that day: how does a work of art come to be considered great? (...)
The process described by Cutting evokes a principle that the sociologist Duncan Watts calls “cumulative advantage”: once a thing becomes popular, it will tend to become more popular still. A few years ago, Watts, who is employed by Microsoft to study the dynamics of social networks, had a similar experience to Cutting in another Paris museum. After queuing to see the “Mona Lisa” in its climate-controlled bulletproof box at the Louvre, he came away puzzled: why was it considered so superior to the three other Leonardos in the previous chamber, to which nobody seemed to be paying the slightest attention?
When Watts looked into the history of “the greatest painting of all time”, he discovered that, for most of its life, the “Mona Lisa” languished in relative obscurity. In the 1850s, Leonardo da Vinci was considered no match for giants of Renaissance art like Titian and Raphael, whose works were worth almost ten times as much as the “Mona Lisa”. It was only in the 20th century that Leonardo’s portrait of his patron’s wife rocketed to the number-one spot. What propelled it there wasn’t a scholarly re-evaluation, but a burglary.
In 1911 a maintenance worker at the Louvre walked out of the museum with the “Mona Lisa” hidden under his smock. Parisians were aghast at the theft of a painting to which, until then, they had paid little attention. When the museum reopened, people queued to see the gap where the “Mona Lisa” had once hung in a way they had never done for the painting itself. The police were stumped. At one point, a terrified Pablo Picasso was called in for questioning. But the “Mona Lisa” wasn’t recovered until two years later when the thief, an Italian carpenter called Vincenzo Peruggia, was caught trying to sell it to the Uffizi Gallery in Florence.
The French public was electrified. The Italians hailed Peruggia as a patriot who wanted to return the painting home. Newspapers around the world reproduced it, making it the first work of art to achieve global fame. From then on, the “Mona Lisa” came to represent Western culture itself. In 1919, when Marcel Duchamp wanted to perform a symbolic defacing of high art, he put a goatee on the “Mona Lisa”, which only reinforced its status in the popular mind as the epitome of great art (or as the critic Kenneth Clark later put it, “the supreme example of perfection”). Throughout the 20th century, musicians, advertisers and film-makers used the painting’s fame for their own purposes, while the painting, in Watts’s words, “used them back”. Peruggia failed to repatriate the “Mona Lisa”, but he succeeded in making it an icon.
Although many have tried, it does seem improbable that the painting’s unique status can be attributed entirely to the quality of its brushstrokes. It has been said that the subject’s eyes follow the viewer around the room. But as the painting’s biographer, Donald Sassoon, drily notes, “In reality the effect can be obtained from any portrait.” Duncan Watts proposes that the “Mona Lisa” is merely an extreme example of a general rule. Paintings, poems and pop songs are buoyed or sunk by random events or preferences that turn into waves of influence, rippling down the generations.
by Ian Leslie, Intelligent Life | Read more:
Image: Eyevine
