The Koryo Hotel does pretty well on TripAdvisor, all things considered. The Internet never—and I mean never—works. The towels are “thin,” the sheet thread count low, and the milk powdered. Watch out for the “giant mutant cockroach snake hybrid“ in the shower. Guests even have to pay for the pool.
Still, the Koryo, a pair of dull beige towers connected near the top by a sky bridge, is the number-one-rated hotel on TripAdvisor for Pyongyang, North Korea. Despite its many faults, it garners three and a half out of five “bubbles,” in TripAdvisor parlance (so as not to be confused with the star systems that signify quality in hotels and restaurants), across nearly 90 reviews.
Perhaps this is no surprise. People come expecting the worst, and with expectations so dismally calibrated, something like hot water starts to sound pretty amazing. Reviewers carefully note that many of the hotel’s quirks—you can’t walk out the front door unaccompanied, for instance—are out of the manager’s hands. (You’ll have to take that up with the Supreme Leader.) It may not be the Ritz-Carlton, the sentiment goes, but considering the fact that you are staying in the marquee property in the showcase capital of the world’s most repressive regime, it may be best to, as one reviewer counseled, “just chill out, have some beers, some expired Oreos from the gift shop and make friends with the other tourists.”The fact that so many people are so earnestly reviewing a hotel that they have not themselves chosen (accommodations are selected by government-sanctioned tour operators), in a situation in which management is hardly likely to care, in a country where the Internet-driven wisdom of crowds is a remote fiction, speaks to the curious power of TripAdvisor, which, in its decade and a half of existence, has changed travel as we know it. The reviews demonstrate the abiding urge to share and the faith that sharing—even for that one-more-grain-of-sand 13,786th reviewer of the Bellagio Las Vegas—will make someone else’s experience, or quite possibly everyone’s experience, that much better.
No matter your destination, you will, at some point in your research, visit TripAdvisor. The company, with the humble mantra “real hotel reviews you can trust,” has become—on a rising tide of 200 million user reviews and counting—a travel-industry Goliath, able to turn obscure hotels into sold-out hot spots, carry new flocks of visitors on digital word of mouth to quiet destinations, even rewrite the hospitality standards of entire nations. For travelers the impact has been equally profound. What begins as a simple search-engine query becomes an epic fact-finding mission that leaves no moldy shower curtain unturned, a labyrinthine choose-your-own-adventure—do you read the one-bubble rant?—in which the perfect hotel always seems just one more click away. For all the power of the service, it raises deep questions about travel itself, including, most pressingly, who do we want—who do we trust—to tell us where to go? “The future,” Don DeLillo once wrote, “belongs to crowds.” Are we there yet?
by By: Tom Vanderbilt, Outside | Read more:
Image: Danka & Peter
