"My dearest Ulmus," the message began.
“As I was leaving St. Mary’s College today I was struck, not by a branch, but by your radiant beauty. You must get these messages all the time. You’re such an attractive tree.”
This is an excerpt of a letter someone wrote to a green-leaf elm, one of thousands of messages in an ongoing correspondence between the people of Melbourne, Australia, and the city’s trees.
Officials assigned the trees ID numbers and email addresses in 2013 as part of a program designed to make it easier for citizens to report problems like dangerous branches. The “unintended but positive consequence,” as the chair of Melbourne’s Environment Portfolio, Councillor Arron Wood, put it to me in an email, was that people did more than just report issues. They also wrote directly to the trees, which have received thousands of messages—everything from banal greetings and questions about current events to love letters and existential dilemmas.(...)
Melbourne’s email-a-tree service is one in a litany of municipal projects aimed at leveraging personal and institutional technologies to keep cities running smoothly. In Chicago, there’s a text-based pothole tracker. In Honolulu, you can adopt a tsunami siren.
These sorts of initiatives encourage civic engagement and perhaps help with city maintenance, but they also enable people’s relationship with their city to play out at the micro level. Why have a favorite park when you can have a favorite park bench?
It’s a dynamic that is playing out more broadly, too, in concert with a profound shift toward the ubiquity of interactive, cloud-connected technologies. Modern tools for communicating, publishing, and networking aren't just for connecting to other humans, but end up establishing relationships between people and anthropomorphized non-human objects, too. The experience of chatting with a robot or emailing a tree may be delightful, but it’s not really unusual.
“As I was leaving St. Mary’s College today I was struck, not by a branch, but by your radiant beauty. You must get these messages all the time. You’re such an attractive tree.”
This is an excerpt of a letter someone wrote to a green-leaf elm, one of thousands of messages in an ongoing correspondence between the people of Melbourne, Australia, and the city’s trees.
Officials assigned the trees ID numbers and email addresses in 2013 as part of a program designed to make it easier for citizens to report problems like dangerous branches. The “unintended but positive consequence,” as the chair of Melbourne’s Environment Portfolio, Councillor Arron Wood, put it to me in an email, was that people did more than just report issues. They also wrote directly to the trees, which have received thousands of messages—everything from banal greetings and questions about current events to love letters and existential dilemmas.(...)Melbourne’s email-a-tree service is one in a litany of municipal projects aimed at leveraging personal and institutional technologies to keep cities running smoothly. In Chicago, there’s a text-based pothole tracker. In Honolulu, you can adopt a tsunami siren.
These sorts of initiatives encourage civic engagement and perhaps help with city maintenance, but they also enable people’s relationship with their city to play out at the micro level. Why have a favorite park when you can have a favorite park bench?
It’s a dynamic that is playing out more broadly, too, in concert with a profound shift toward the ubiquity of interactive, cloud-connected technologies. Modern tools for communicating, publishing, and networking aren't just for connecting to other humans, but end up establishing relationships between people and anthropomorphized non-human objects, too. The experience of chatting with a robot or emailing a tree may be delightful, but it’s not really unusual.
by Adrienne LaFrance, The Atlantic | Read more:
Image: Jennifer Morrow/Flckr
