Saturday, September 24, 2016

Please Stop Calling Us ‘The Media.’ There Is No Such Thing.

Folks, I know a lot of you don’t like the people who work in my chosen profession, the news business. I’m aware you think we’re lazy and unfair (yes, I got your emails and tweets on this topic — a few thousand of them). Of course, I disagree with you. I know a lot of fine people in the newsgathering arts and sciences. But that’s not why I’m writing.

I’m writing because I have a request: Please stop calling us “the media.”

Yes, in some sense, we are the media. But not in the blunt way you use the phrase. It’s so imprecise and generic that it has lost any meaning. It’s — how would you put this? — lazy and unfair.

As I understand your use of this term, “the media” is essentially shorthand for anything you read, saw or heard today that you disagreed with or didn’t like. At any given moment, “the media” is biased against your candidate, your issue, your very way of life.

But, you know, the media isn’t really doing that. Some article, some news report, some guy spouting off on a CNN panel or at CrankyCrackpot.com might be. But none of those things singularly are really the media.

Fact is, there really is no such thing as “the media.” It’s an invention, a tool, an all-purpose smear by people who can’t be bothered to make distinctions.

Consider: There are hundreds of broadcast and cable TV networks, a thousand or so local TV stations, a few thousand magazines and newspapers, several thousand radio stations and roughly a gazillion websites, blogs, newsletters and podcasts. There’s also Twitter, Facebook, Snapchat, Instagram and who knows what new digital thing.

All of these, collectively, now constitute the media.

But this vast array of news and information sources — from the New York Times to Rubber and Plastics News — helps define what’s wrong with referring to “the media.” With so many sources, one-size-fits-all reporting is impossible. Those who work in the media don’t gather in our huddle rooms each morning and light up the teleconference lines with plots to nettle and unsettle you. There is no media in the sense of a conspiracy to tilt perception.

Instead, we are tens of thousands of people making millions of individual decisions about how we perceive the world and how to characterize it. We all don’t agree on how to frame a candidate, an issue or last night’s ballgame.

So even if something on Fox News alarmed or infuriated you, Fox isn’t “the media.” Nor is NBC or MSNBC. Nor The Washington Post, the New York Post, the Denver Post or the Saturday Evening Post.

Lumping these disparate entities under the same single bland label is like describing the denizens of the ocean as “the fish.” It’s true, but effectively meaningless.

by Paul Farhi, WP |  Read more:
Image: Princess Bride