In the early 1990s, career advice in the United States changed. A new social philosophy, neoliberalism, was transforming society, including the nature of employment, and career counsellors and business writers had to respond. The Soviet Union had recently collapsed, and much as communist thinkers had tried to apply Marxist ideas to every aspect of life, triumphant US economic intellectuals raced to implement the ultra-individualist ideals of Friedrich Hayek, Milton Friedman and other members of the Mont Pelerin Society, far and wide. In doing so for work, they developed a metaphor – that every person should think of herself as a business, the CEO of Me, Inc. The metaphor took off, and has had profound implications for how workplaces are run, how people understand their jobs, and how they plan careers, which increasingly revolve around quitting.
Hayek (1899-1992) was an influential Austrian economist who operated from the core conviction that markets provided the best means to order the world. Today, many people share this conviction, and that is in part because of the influence of Hayek and his cohort. At the time that Hayek and his circle began making their arguments, it was an eccentric and minority position. For Hayek and the Mount Pelerin group, the centralised economic planning that characterised both communism and fascism was a recipe for disaster. Hayek held that humans are too flawed to successfully undertake the planning of a complex modern economy. A single human being, or even group of human beings, could never competently handle the informational complexities of modern economic systems. Given humans’ limitations in the face of modern economic complexity, freeing the market to organise large-scale production and distribution was the best possible course.(...)
Predictably, saying that ‘the market is the best way to organise or determine value’ overlooks many sorts of life dilemmas. Hayek did understand that his model of making the market so foundational would require a specific kind of person, a new kind of person. But he never developed an effective model for making complicated decisions such as deciding whom to hire for a job opening, or how to fashion a career over a lifetime. Others, the Nobel Prize-winner Gary Becker for example, who coined the idea of human capital, had to come up with concrete models for how people should, in market terms, understand everyday interactions. Inspired by Becker in adopting the market idiom, business writers began to talk about how people need to think about investing in themselves, and viewing themselves as an asset whose value only the market could effectively determine. Over time, a whole body of literature emerged advocating that people should view themselves as a business – a bundle of skills, assets, qualities, experiences and relationships to be managed and continually enhanced.
The change that saw business writers, career counsellors and others adopting the view that individual employees, or potential employees, should think of themselves as businesses occurred at the same time that the way the value of a company was assessed also changed. Not so long ago, business people thought that companies provided a wide variety of benefits to a large number of constituents – to upper management, to employees, to the local community, as well as to shareholders. Many of these benefits were long-term.
But as market value overtook other measures of a company’s value, maximising the short-term interests of shareholders began to override other concerns, other relationships. Quarterly earnings reports and stock prices became even more important, the sole measures of success. How companies treated employees changed, and has not changed back. A recent illustration of the ethos came when American Airlines, having decided that its current levels of compensation were not competitive, announced an increase to its staff salaries. The company was, in fact, funnelling money to workers instead of to its shareholders. Wall Street’s reaction was immediate: American Airlines’ stock price plummeted.
In general, to keep stock prices high, companies not only have to pay their employees as little as possible, they must also have as temporary a workforce as their particular business can allow. The more expendable the workforce, the easier it is to expand and contract in response to short-term demands. These are market and shareholder metrics. Their dominance diminished commitment to employees, and all other commitments but to shareholders, as much as the particular industry requirements of production allow. With companies so organised, the idea of loyalty receded.
Companies now needed to free themselves as much as possible of long-term obligations, such as pensions and other worker incentives. Employees who work long, and in many cases, intense hours to finish short-term projects, became more valuable. While companies rarely say so explicitly, in practice they often want employees who can be let go easily and with little fuss, employees who do not expect long-term commitments from their employer. But, like employment, loyalty is a two-way street – making jobs short-term, commitment-free enterprises leads to workers who view temporary work contracts as also desirable. You start hiring job-quitters.
The CEO of Me, Inc is a job-quitter for a good reason – the business world has come to agree with Hayek that market value is the best measure of value. As a consequence, a career means a string of jobs at different companies. So workers respond in kind, thinking about how to shape their career in a world where you can expect so little from employers. In a society where market rules rule, the only way for an employee to know her value is to look for another job and, if she finds one, usually to quit.
If you are a white-collar worker, it is simply rational to view yourself first and foremost as a job quitter – someone who takes a job for a certain amount of time when the best outcome is that you quit for another job (and the worst is that you get laid off). So how does work change when everyone is trying to become a quitter? First of all, in the society of perpetual job searches, different criteria make a job good or not. Good jobs used to be ones with a good salary, benefits, location, hours, boss, co-workers, and a clear path towards promotion. Now, a good job is one that prepares you for your next job, almost always with another company.
Your job might be a space to learn skills that you can use in the future. Or, it might be a job with a company that has a good-enough reputation that other companies are keen to hire away its employees. On the other hand, it isn’t as good a job if everything you learn there is too specific to that company, if you aren’t learning easily transferrable skills. It isn’t a good job if it enmeshes you in local regulatory schemes and keeps you tied to a particular location. And it isn’t a good job if you have to work such long hours that you never have time to look for the next job. In short, a job becomes a good job if it will lead to another job, likely with another company or organisation. You start choosing a job for how good it will be for you to quit it.
by Ilana Gershon, Aeon | Read more:
Image:Rob Howard/GS
Hayek (1899-1992) was an influential Austrian economist who operated from the core conviction that markets provided the best means to order the world. Today, many people share this conviction, and that is in part because of the influence of Hayek and his cohort. At the time that Hayek and his circle began making their arguments, it was an eccentric and minority position. For Hayek and the Mount Pelerin group, the centralised economic planning that characterised both communism and fascism was a recipe for disaster. Hayek held that humans are too flawed to successfully undertake the planning of a complex modern economy. A single human being, or even group of human beings, could never competently handle the informational complexities of modern economic systems. Given humans’ limitations in the face of modern economic complexity, freeing the market to organise large-scale production and distribution was the best possible course.(...)Predictably, saying that ‘the market is the best way to organise or determine value’ overlooks many sorts of life dilemmas. Hayek did understand that his model of making the market so foundational would require a specific kind of person, a new kind of person. But he never developed an effective model for making complicated decisions such as deciding whom to hire for a job opening, or how to fashion a career over a lifetime. Others, the Nobel Prize-winner Gary Becker for example, who coined the idea of human capital, had to come up with concrete models for how people should, in market terms, understand everyday interactions. Inspired by Becker in adopting the market idiom, business writers began to talk about how people need to think about investing in themselves, and viewing themselves as an asset whose value only the market could effectively determine. Over time, a whole body of literature emerged advocating that people should view themselves as a business – a bundle of skills, assets, qualities, experiences and relationships to be managed and continually enhanced.
The change that saw business writers, career counsellors and others adopting the view that individual employees, or potential employees, should think of themselves as businesses occurred at the same time that the way the value of a company was assessed also changed. Not so long ago, business people thought that companies provided a wide variety of benefits to a large number of constituents – to upper management, to employees, to the local community, as well as to shareholders. Many of these benefits were long-term.
But as market value overtook other measures of a company’s value, maximising the short-term interests of shareholders began to override other concerns, other relationships. Quarterly earnings reports and stock prices became even more important, the sole measures of success. How companies treated employees changed, and has not changed back. A recent illustration of the ethos came when American Airlines, having decided that its current levels of compensation were not competitive, announced an increase to its staff salaries. The company was, in fact, funnelling money to workers instead of to its shareholders. Wall Street’s reaction was immediate: American Airlines’ stock price plummeted.
In general, to keep stock prices high, companies not only have to pay their employees as little as possible, they must also have as temporary a workforce as their particular business can allow. The more expendable the workforce, the easier it is to expand and contract in response to short-term demands. These are market and shareholder metrics. Their dominance diminished commitment to employees, and all other commitments but to shareholders, as much as the particular industry requirements of production allow. With companies so organised, the idea of loyalty receded.
Companies now needed to free themselves as much as possible of long-term obligations, such as pensions and other worker incentives. Employees who work long, and in many cases, intense hours to finish short-term projects, became more valuable. While companies rarely say so explicitly, in practice they often want employees who can be let go easily and with little fuss, employees who do not expect long-term commitments from their employer. But, like employment, loyalty is a two-way street – making jobs short-term, commitment-free enterprises leads to workers who view temporary work contracts as also desirable. You start hiring job-quitters.
The CEO of Me, Inc is a job-quitter for a good reason – the business world has come to agree with Hayek that market value is the best measure of value. As a consequence, a career means a string of jobs at different companies. So workers respond in kind, thinking about how to shape their career in a world where you can expect so little from employers. In a society where market rules rule, the only way for an employee to know her value is to look for another job and, if she finds one, usually to quit.
If you are a white-collar worker, it is simply rational to view yourself first and foremost as a job quitter – someone who takes a job for a certain amount of time when the best outcome is that you quit for another job (and the worst is that you get laid off). So how does work change when everyone is trying to become a quitter? First of all, in the society of perpetual job searches, different criteria make a job good or not. Good jobs used to be ones with a good salary, benefits, location, hours, boss, co-workers, and a clear path towards promotion. Now, a good job is one that prepares you for your next job, almost always with another company.
Your job might be a space to learn skills that you can use in the future. Or, it might be a job with a company that has a good-enough reputation that other companies are keen to hire away its employees. On the other hand, it isn’t as good a job if everything you learn there is too specific to that company, if you aren’t learning easily transferrable skills. It isn’t a good job if it enmeshes you in local regulatory schemes and keeps you tied to a particular location. And it isn’t a good job if you have to work such long hours that you never have time to look for the next job. In short, a job becomes a good job if it will lead to another job, likely with another company or organisation. You start choosing a job for how good it will be for you to quit it.
by Ilana Gershon, Aeon | Read more:
Image:Rob Howard/GS
