Saturday, August 19, 2017

Pornhub Is the Kinsey Report of Our Time

The streaming sex empire may have done more to expand the sexual dreamscape than Helen Gurley Brown, Masters and Johnson, or Sigmund Freud.

Waking up on a Sunday morning, I received a text about what happened after I left the previous night’s party. “Everyone got high and we played truth or dare. Ted and Ivan docked.”

“Are you serious?” I replied. “I thought that only happened in porn.” Defined by Urban Dictionary as “the act of placing the head of one’s penis inside the foreskin of another’s penis,” docking is an act that, until that fateful night, nobody at the party had attempted or witnessed firsthand. (Or so they claimed.) But once you know a thing is a thing, sometimes you can’t get it out of your mind. And in a fit of libidinous boredom, or idle curiosity, or lust, or who even knows why anyone does anything anyway — you do that thing. Because that thing exists, and so do you. At some point, someone had to.

On the internet, there is a maxim known as Rule 34, which states: If you can imagine it, there is porn of it. No exceptions. And now that we are solidly into the age of internet pornography, I believe we are ready for another maxim: If there is porn of it, people will try it. (Maybe we can call it Rule 35.) And if people are trying that thing, then inevitably some of them will make videos of that thing and upload those to the internet. The result: an infinitely iterating feedback loop of sexual trial and error. Once upon a time, someone would try something new on film and it would take years to circulate on VHS or DVD through a relatively small community of porn watchers. But today, even the mainstream is porn-literate, porn-saturated, and porn-conversant. For a sexual butterfly effect to take place, you don’t even need to try that thing with your body — you can watch it, text about it, post jokes about it on Tumblr, chat about it on Grindr, masturbate while thinking about it, and type its name into so many search engines as to alter the sexual universe. There is such a thing, now, as a sexual meme — erotic acts and fantasies that replicate and spread like wildfire.

For we are living in a golden age of sexual creativity — an erotic renaissance that is, I believe, unprecedented in human history. Today you can, in a matter of minutes, see more boners than the most orgiastic member of Caligula’s court would see in a lifetime. This is, in itself, enough to revolutionize sexual culture at every level. But seeing isn’t even the whole story — because each of us also has the ability to replicate, share, and reinvent everything we see. Taken as a whole, this vast trove of smut is the Kinsey Report of our time, shedding light on the multiplicity of erotic desires and sexual behaviors in our midst. (...)

As long as there has been porn, there have been people worrying that porn is damaging sex. I’m not here to join that debate. The deeper we go down the internet-porn wormhole, the more it seems narrow-minded to understand porn exclusively in terms of what kind of sex it “teaches” us to have. Because in the streaming era, the amount and diversity of porn we watch exponentially outpaces that of the sex we have. Porn is bigger than its real-sex analog, and the difference isn’t just volume: The porn we see is weirder, wilder, and more particular than what most of us will ever have — or want — in our own lives. An expansive erotic landscape unto itself, pornography exists adjacent to and in constant conversation with real sex — but is much more capricious and capacious and creative. Pornography is more than a mere causal agent in the way we screw. It has also become a laboratory of the sexual imagination — and as such, it offers insight into a collective sexual consciousness that is in a state of high-speed evolution.

The speed of that evolution may be best observed in the deluge of sexual memes that depart from traditional real-world sexual behavior. In addition to acts like pussy-slapping and ball-squeezing — which could theoretically be included in some crazily updated version of The Joy of Sex — the new generation of sexual memes includes a new set of narrative memes. Pornographic scene-setting, erotic situations, and role-playing are being reinvented, and imaginations have expanded to accommodate a never-ending supply of novel stimuli. Some of these memes seem to live almost entirely within the realm of porn. (Does anybody enjoy being searched by the TSA?) Some may have real-world origins, but have undergone so much reimagining as to approach derivative art. (When homemade-porn versions of the video game Overwatch spiked last year, had there been a preceding spike in dirty talk in the headsets of Overwatch players?) And others are only acceptable when they don’t have real-world analogs. “Is it me or is there way too much stepdaughter porn lately?” a straight man recently asked. He was right, and it doesn’t stop there: In the U.S. in 2015 and 2016, the most popular search term on Pornhub was “stepmom.” Though he said he was “immensely insulted” by the genre, that didn’t prevent him from watching. “If I ignore the title and the girl looks hot, I open it.” And no, “stepsister” porn has not made him feel any different about his sisters, and I can go to hell for asking. (...)

How users navigate that material in private — what they choose to watch, in what sequence and for how long — is a sexual-sociological gold mine. MindGeek’s understanding of its users’ autoerotic habits is almost terrifyingly precise. Like Facebook, Google, Netflix, and every other major player online, Pornhub collects and analyzes a staggering amount of user data — some of which it uses, like those other companies, to help curate content and determine what a user sees. Pornhub also publicizes some of its anonymized findings on the company’s data-analytics blog, Pornhub Insights. (Which means the X-rated version of Netflix is actually more casual with its data than the real Netflix. Knowledge of the human condition, in the age of big data, is idiosyncratic and subject to corporate marketing strategies.) To celebrate the website’s tenth anniversary, Pornhub Insights analyzed a decade’s worth of data — and provided access to that data, granting us an unusual peek into the internet’s collective id. And it’s an id that is constantly shape-shifting — sometimes very rapidly. New sexual memes are invented daily, and when they explode in popularity, they can spawn thousands of spinoffs and imitators. And sometimes they fade away just as quickly — another porn fad that came, conquered, and vanished. Overnight.

by Maureen O’Connor, The Cut | Read more:
Image: Ben Wiseman
[ed. See also: What We Learned About Sexual Desire From 10 Years of Pornhub User Data]