As someone who grew up on the internet, I credit it as one of the most important influences on who I am today. I had a computer with internet access in my bedroom from the age of 13. It gave me access to a lot of things which were totally inappropriate for a young teenager, but it was OK. The culture, politics, and interpersonal relationships which I consider to be central to my identity were shaped by the internet, in ways that I have always considered to be beneficial to me personally. I have always been a critical proponent of the internet and everything it has brought, and broadly considered it to be emancipatory and beneficial. I state this at the outset because thinking through the implications of the problem I am going to describe troubles my own assumptions and prejudices in significant ways.
One of so-far hypothetical questions I ask myself frequently is how I would feel about my own children having the same kind of access to the internet today. And I find the question increasingly difficult to answer. I understand that this is a natural evolution of attitudes which happens with age, and at some point this question might be a lot less hypothetical. I don’t want to be a hypocrite about it. I would want my kids to have the same opportunities to explore and grow and express themselves as I did. I would like them to have that choice. And this belief broadens into attitudes about the role of the internet in public life as whole.
I’ve also been aware for some time of the increasingly symbiotic relationship between younger children and YouTube. I see kids engrossed in screens all the time, in pushchairs and in restaurants, and there’s always a bit of a Luddite twinge there, but I am not a parent, and I’m not making parental judgments for or on anyone else. I’ve seen family members and friend’s children plugged into Peppa Pig and nursery rhyme videos, and it makes them happy and gives everyone a break, so OK.
But I don’t even have kids and right now I just want to burn the whole thing down.
Someone or something or some combination of people and things is using YouTube to systematically frighten, traumatise, and abuse children, automatically and at scale, and it forces me to question my own beliefs about the internet, at every level. Much of what I am going to describe next has been covered elsewhere, although none of the mainstream coverage I’ve seen has really grasped the implications of what seems to be occurring.
To begin: Kid’s YouTube is definitely and markedly weird. I’ve been aware of its weirdness for some time. Last year, there were a number of articles posted about the Surprise Egg craze. Surprise Eggs videos depict, often at excruciating length, the process of unwrapping Kinder and other egg toys. That’s it, but kids are captivated by them. There are thousands and thousands of these videos and thousands and thousands, if not millions, of children watching them. (...)
One of so-far hypothetical questions I ask myself frequently is how I would feel about my own children having the same kind of access to the internet today. And I find the question increasingly difficult to answer. I understand that this is a natural evolution of attitudes which happens with age, and at some point this question might be a lot less hypothetical. I don’t want to be a hypocrite about it. I would want my kids to have the same opportunities to explore and grow and express themselves as I did. I would like them to have that choice. And this belief broadens into attitudes about the role of the internet in public life as whole.
I’ve also been aware for some time of the increasingly symbiotic relationship between younger children and YouTube. I see kids engrossed in screens all the time, in pushchairs and in restaurants, and there’s always a bit of a Luddite twinge there, but I am not a parent, and I’m not making parental judgments for or on anyone else. I’ve seen family members and friend’s children plugged into Peppa Pig and nursery rhyme videos, and it makes them happy and gives everyone a break, so OK.
But I don’t even have kids and right now I just want to burn the whole thing down.
Someone or something or some combination of people and things is using YouTube to systematically frighten, traumatise, and abuse children, automatically and at scale, and it forces me to question my own beliefs about the internet, at every level. Much of what I am going to describe next has been covered elsewhere, although none of the mainstream coverage I’ve seen has really grasped the implications of what seems to be occurring.To begin: Kid’s YouTube is definitely and markedly weird. I’ve been aware of its weirdness for some time. Last year, there were a number of articles posted about the Surprise Egg craze. Surprise Eggs videos depict, often at excruciating length, the process of unwrapping Kinder and other egg toys. That’s it, but kids are captivated by them. There are thousands and thousands of these videos and thousands and thousands, if not millions, of children watching them. (...)
[ed. Increasingly bizzare and troubling examples of "kids" videos being produced.]
As another blogger notes, one of the traditional roles of branded content is that it is a trusted source. Whether it’s Peppa Pig on children’s TV or a Disney movie, whatever one’s feelings about the industrial model of entertainment production, they are carefully produced and monitored so that kids are essentially safe watching them, and can be trusted as such. This no longer applies when brand and content are disassociated by the platform, and so known and trusted content provides a seamless gateway to unverified and potentially harmful content.
(Yes, this is the exact same process as the delamination of trusted news media on Facebook feeds and in Google results that is currently wreaking such havoc on our cognitive and political systems and I am not going to explicitly explore that relationship further here, but it is obviously deeply significant.) (...)
Here are a few things which are disturbing me:
The first is the level of horror and violence on display. Some of the times it’s troll-y gross-out stuff; most of the time it seems deeper, and more unconscious than that. The internet has a way of amplifying and enabling many of our latent desires; in fact, it’s what it seems to do best. I spend a lot of time arguing for this tendency, with regards to human sexual freedom, individual identity, and other issues. Here, and overwhelmingly it sometimes feels, that tendency is itself a violent and destructive one.
The second is the levels of exploitation, not of children because they are children but of children because they are powerless. Automated reward systems like YouTube algorithms necessitate exploitation in the same way that capitalism necessitates exploitation, and if you’re someone who bristles at the second half of that equation then maybe this should be what convinces you of its truth. Exploitation is encoded into the systems we are building, making it harder to see, harder to think and explain, harder to counter and defend against. Not in a future of AI overlords and robots in the factories, but right here, now, on your screen, in your living room and in your pocket. (...)
A friend who works in digital video described to me what it would take to make something like this: a small studio of people (half a dozen, maybe more) making high volumes of low quality content to reap ad revenue by tripping certain requirements of the system (length in particular seems to be a factor). According to my friend, online kids’ content is one of the few alternative ways of making money from 3D animation because the aesthetic standards are lower and independent production can profit through scale. It uses existing and easily available content (such as character models and motion-capture libraries) and it can be repeated and revised endlessly and mostly meaninglessly because the algorithms don’t discriminate — and neither do the kids.
These videos, wherever they are made, however they come to be made, and whatever their conscious intention (i.e. to accumulate ad revenue) are feeding upon a system which was consciously intended to show videos to children for profit. The unconsciously-generated, emergent outcomes of that are all over the place.
To expose children to this content is abuse. We’re not talking about the debatable but undoubtedly real effects of film or videogame violence on teenagers, or the effects of pornography or extreme images on young minds, which were alluded to in my opening description of my own teenage internet use. Those are important debates, but they’re not what is being discussed here. What we’re talking about is very young children, effectively from birth, being deliberately targeted with content which will traumatise and disturb them, via networks which are extremely vulnerable to exactly this form of abuse. It’s not about trolls, but about a kind of violence inherent in the combination of digital systems and capitalist incentives. It’s down to that level of the metal.
This, I think, is my point: The system is complicit in the abuse.
And right now, right here, YouTube and Google are complicit in that system. The architecture they have built to extract the maximum revenue from online video is being hacked by persons unknown to abuse children, perhaps not even deliberately, but at a massive scale. (...)
This is a deeply dark time, in which the structures we have built to sustain ourselves are being used against us — all of us — in systematic and automated ways. It is hard to keep faith with the network when it produces horrors such as these. While it is tempting to dismiss the wilder examples as trolling, of which a significant number certainly are, that fails to account for the sheer volume of content weighted in a particularly grotesque direction. It presents many and complexly entangled dangers, including that, just as with the increasing focus on alleged Russian interference in social media, such events will be used as justification for increased control over the internet, increasing censorship, and so on. This is not what many of us want. (...)
What concerns me is not just the violence being done to children here, although that concerns me deeply. What concerns me is that this is just one aspect of a kind of infrastructural violence being done to all of us, all of the time, and we’re still struggling to find a way to even talk about it, to describe its mechanisms and its actions and its effects.
As another blogger notes, one of the traditional roles of branded content is that it is a trusted source. Whether it’s Peppa Pig on children’s TV or a Disney movie, whatever one’s feelings about the industrial model of entertainment production, they are carefully produced and monitored so that kids are essentially safe watching them, and can be trusted as such. This no longer applies when brand and content are disassociated by the platform, and so known and trusted content provides a seamless gateway to unverified and potentially harmful content.
(Yes, this is the exact same process as the delamination of trusted news media on Facebook feeds and in Google results that is currently wreaking such havoc on our cognitive and political systems and I am not going to explicitly explore that relationship further here, but it is obviously deeply significant.) (...)
Here are a few things which are disturbing me:
The first is the level of horror and violence on display. Some of the times it’s troll-y gross-out stuff; most of the time it seems deeper, and more unconscious than that. The internet has a way of amplifying and enabling many of our latent desires; in fact, it’s what it seems to do best. I spend a lot of time arguing for this tendency, with regards to human sexual freedom, individual identity, and other issues. Here, and overwhelmingly it sometimes feels, that tendency is itself a violent and destructive one.
The second is the levels of exploitation, not of children because they are children but of children because they are powerless. Automated reward systems like YouTube algorithms necessitate exploitation in the same way that capitalism necessitates exploitation, and if you’re someone who bristles at the second half of that equation then maybe this should be what convinces you of its truth. Exploitation is encoded into the systems we are building, making it harder to see, harder to think and explain, harder to counter and defend against. Not in a future of AI overlords and robots in the factories, but right here, now, on your screen, in your living room and in your pocket. (...)
A friend who works in digital video described to me what it would take to make something like this: a small studio of people (half a dozen, maybe more) making high volumes of low quality content to reap ad revenue by tripping certain requirements of the system (length in particular seems to be a factor). According to my friend, online kids’ content is one of the few alternative ways of making money from 3D animation because the aesthetic standards are lower and independent production can profit through scale. It uses existing and easily available content (such as character models and motion-capture libraries) and it can be repeated and revised endlessly and mostly meaninglessly because the algorithms don’t discriminate — and neither do the kids.
These videos, wherever they are made, however they come to be made, and whatever their conscious intention (i.e. to accumulate ad revenue) are feeding upon a system which was consciously intended to show videos to children for profit. The unconsciously-generated, emergent outcomes of that are all over the place.
To expose children to this content is abuse. We’re not talking about the debatable but undoubtedly real effects of film or videogame violence on teenagers, or the effects of pornography or extreme images on young minds, which were alluded to in my opening description of my own teenage internet use. Those are important debates, but they’re not what is being discussed here. What we’re talking about is very young children, effectively from birth, being deliberately targeted with content which will traumatise and disturb them, via networks which are extremely vulnerable to exactly this form of abuse. It’s not about trolls, but about a kind of violence inherent in the combination of digital systems and capitalist incentives. It’s down to that level of the metal.
This, I think, is my point: The system is complicit in the abuse.
And right now, right here, YouTube and Google are complicit in that system. The architecture they have built to extract the maximum revenue from online video is being hacked by persons unknown to abuse children, perhaps not even deliberately, but at a massive scale. (...)
This is a deeply dark time, in which the structures we have built to sustain ourselves are being used against us — all of us — in systematic and automated ways. It is hard to keep faith with the network when it produces horrors such as these. While it is tempting to dismiss the wilder examples as trolling, of which a significant number certainly are, that fails to account for the sheer volume of content weighted in a particularly grotesque direction. It presents many and complexly entangled dangers, including that, just as with the increasing focus on alleged Russian interference in social media, such events will be used as justification for increased control over the internet, increasing censorship, and so on. This is not what many of us want. (...)
What concerns me is not just the violence being done to children here, although that concerns me deeply. What concerns me is that this is just one aspect of a kind of infrastructural violence being done to all of us, all of the time, and we’re still struggling to find a way to even talk about it, to describe its mechanisms and its actions and its effects.
by James Brindle, Medium | Read more:
Image: YouTube
