The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge.
In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes. Marketers, forever hungry to get their products in front of the people most likely to buy them, have eagerly embraced such practices. But the companies watching what people watch have also faced scrutiny from regulators and privacy advocates over how transparent they are being with users.
Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5 million smart TVs in the United States, and it has raised $40 million in venture funding from investors including Time Warner , the cable operator Liberty Global and the billionaire Mark Cuban.
Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.
Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90 percent of people opted in.
Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.
The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection.
Samba TV, which says it has adhered to privacy guidelines from the Federal Trade Commission, does not directly sell its data. Instead, advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials.
If it sounds a lot like the internet — a company with little name recognition tracking your behavior, then slicing and dicing it to sell ads — that’s the point. But consumers do not typically expect the so-called idiot box to be a savant.
“It’s still not intuitive that the box maker or the software embedded by the box maker is going to be doing this,” said Justin Brookman, director of consumer privacy and technology policy at the advocacy group Consumers Union and a former policy director at the Federal Trade Commission. “I’d like to see companies do a better job of making that clear and explaining the value proposition to consumers.” (...)
Samba TV’s language is clear, said Bill Daddi, a spokesman. “Each version has clearly identified that we use technology to recognize what’s onscreen, to create benefit for the consumer as well as Samba, its partners and advertisers,” he added.
Still, David Kitchen, a software engineer in London, said he was startled to learn how Samba TV worked after encountering its opt-in screen during a software update on his Sony Bravia set.
The opt-in read: “Interact with your favorite shows. Get recommendations based on the content you love. Connect your devices for exclusive content and special offers. By cleverly recognizing onscreen content, Samba Interactive TV lets you engage with your TV in a whole new way.”
The language prompted Mr. Kitchen to research Samba TV’s data collection and raise concerns online about its practices.
Enabling the service meant that consumers agreed to Samba TV’s terms of service and privacy policy, the opt-in screen said. But consumers couldn’t read those unless they went online or clicked through to another screen on the TV. The privacy policy, which provided more details about the information collected through the software, was more than 4,000 words, and the terms exceeded 6,500 words.
“The thing that really struck me was this seems like quite an enormous ask for what seems like a silly, trivial feature,” Mr. Kitchen said. “You appear to opt into a discovery-recommendation service, but what you’re really opting into is pervasive monitoring on your TV.”
by Sapna Maheshwari, NY Times | Read more:
Image: uncredited
In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes. Marketers, forever hungry to get their products in front of the people most likely to buy them, have eagerly embraced such practices. But the companies watching what people watch have also faced scrutiny from regulators and privacy advocates over how transparent they are being with users.
Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. The company said it collected viewing data from 13.5 million smart TVs in the United States, and it has raised $40 million in venture funding from investors including Time Warner , the cable operator Liberty Global and the billionaire Mark Cuban.Samba TV has struck deals with roughly a dozen TV brands — including Sony, Sharp, TCL and Philips — to place its software on certain sets. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.
Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90 percent of people opted in.
Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched.
The big draw for advertisers — which have included Citi and JetBlue in the past, and now Expedia — is that Samba TV can also identify other devices in the home that share the TV’s internet connection.
Samba TV, which says it has adhered to privacy guidelines from the Federal Trade Commission, does not directly sell its data. Instead, advertisers can pay the company to direct ads to other gadgets in a home after their TV commercials play, or one from a rival airs. Advertisers can also add to their websites a tag from Samba TV that allows them to determine if people visit after watching one of their commercials.
If it sounds a lot like the internet — a company with little name recognition tracking your behavior, then slicing and dicing it to sell ads — that’s the point. But consumers do not typically expect the so-called idiot box to be a savant.
“It’s still not intuitive that the box maker or the software embedded by the box maker is going to be doing this,” said Justin Brookman, director of consumer privacy and technology policy at the advocacy group Consumers Union and a former policy director at the Federal Trade Commission. “I’d like to see companies do a better job of making that clear and explaining the value proposition to consumers.” (...)
Samba TV’s language is clear, said Bill Daddi, a spokesman. “Each version has clearly identified that we use technology to recognize what’s onscreen, to create benefit for the consumer as well as Samba, its partners and advertisers,” he added.
Still, David Kitchen, a software engineer in London, said he was startled to learn how Samba TV worked after encountering its opt-in screen during a software update on his Sony Bravia set.
The opt-in read: “Interact with your favorite shows. Get recommendations based on the content you love. Connect your devices for exclusive content and special offers. By cleverly recognizing onscreen content, Samba Interactive TV lets you engage with your TV in a whole new way.”
The language prompted Mr. Kitchen to research Samba TV’s data collection and raise concerns online about its practices.
Enabling the service meant that consumers agreed to Samba TV’s terms of service and privacy policy, the opt-in screen said. But consumers couldn’t read those unless they went online or clicked through to another screen on the TV. The privacy policy, which provided more details about the information collected through the software, was more than 4,000 words, and the terms exceeded 6,500 words.
“The thing that really struck me was this seems like quite an enormous ask for what seems like a silly, trivial feature,” Mr. Kitchen said. “You appear to opt into a discovery-recommendation service, but what you’re really opting into is pervasive monitoring on your TV.”
by Sapna Maheshwari, NY Times | Read more:
Image: uncredited
