For their 27th wedding anniversary, the Breaking Bad star Bryan Cranston gave his wife, Robin, a gift that promises “to give you the best poop of your life, guaranteed”. The Squatty Potty is a wildly popular seven-inch-high plastic stool, designed by a devout Mormon and her son, which curves around the base of your loo. By propping your feet on it while you crap, you raise your knees above your hips. From this semi-squat position, the centuries-old seated toilet is transformed into something more primordial, like a hole in the ground. The family that makes the Squatty Potty says this posture unfurls your colon and gives your faecal matter a clear run from your gut to the bowl, reducing bloating, constipation and the straining that causes haemorrhoids. Musing about the gift on one of America’s daytime talk shows in 2016, Cranston said: “Elimination is love.”
More than 5m Squatty Potties have been sold since they first crept on to the market in 2011. Celebrities such as Sally Field and Jimmy Kimmel have raved about them, and the basketball sensation Stephen Curry put one in every bathroom of his house. “I had, like, a full elimination,” Howard Stern, the celebrity shock jock, said after he first used one, in 2013. “It was unbelievable. I felt empty. I was like, ‘Holy shit.’” The Squatty Potty has been the subject of jokes on Saturday Night Live, and of adulation by the queen of drag queens, RuPaul. This January, after Squatty Potty LLC hit $33m in annual revenues, the business channel CNBC, which helped bring the footstool to fame through its US version of Dragon’s Den, hailed the device as a “cult juggernaut”.
The Squatty Potty’s success is partly down to “This Unicorn Changed the Way I Poop”, an online ad that launched in October 2015 and has since been viewed more than 100m times. In the video, a fey cartoon unicorn, its rear hooves perched upon a Squatty Potty, Mr-Whippies rainbow-coloured soft-serve ice-cream out of its butt and into cake cones while an Elizabethan Prince Charming details the benefits of squatting to poop. (“I scream, you scream, and plop, plop baby!”) At the end of the video, the prince serves the ice-cream to a gaggle of kids. (“How does it taste, is that delicious? Is that the best thing you’ve ever had in your life?”)
At first, many people saw the footstool as little more than a joke Christmas present. But, like fresh bed linen and French bulldogs, the Squatty Potty exerts a powerful emotional force on its owners. “I have one and I have to tell you, it will ruin your life,” a Reddit user called chamburgers recently posted. “I can’t poop anywhere but at home with my Squatty Potty. When I have to poop at work I’m left unsatisfied. It’s like climbing into a wet sleeping bag.” Bobby Edwards, who invented the footstool with his mom, calls people like this “evangelists”. “They talk about it at dinner parties, they talk about whenever they can – about how the Squatty Potty has changed their life,” he told me. He sounded almost mystified.
The popularity of the Squatty Potty, and the existence of its many rivals and imitators, is one of the clearest signs of an anxiety that’s been growing in the west for the past decade: that we have been “pooping all wrong”. In recent years, some version of that phrase has headlined articles from outlets as diverse as Men’s Health, Jezebel, the Cleveland Clinic medical centre and even Bon Appétit. By giving up the natural squatting posture bequeathed to us by evolution and taking up our berths on the porcelain throne, the proposition goes, we have summoned a plague of bowel trouble. Untold millions suffer from haemorrhoids – in the US alone, some estimates run to 125 million – and millions more have related conditions such as colonic inflammation.
Where illness goes, big business follows. The markets for treating these ailments – with creams, surgery and haemorrhoid doughnut cushions – are worth many billions of dollars. Although diet is widely believed to be a contributing factor in these problems (eat your fibre!), lately attention has focused on the possible effects of toilet posture. The renowned Mayo clinic is now conducting a randomised controlled trial to see whether the Squatty Potty can ease chronic constipation, which afflicts some 50 million Americans, most of them women, many over 45 years old.
by Alex Blasdel, The Guardian | Read more:
Image: Squatty Potty
More than 5m Squatty Potties have been sold since they first crept on to the market in 2011. Celebrities such as Sally Field and Jimmy Kimmel have raved about them, and the basketball sensation Stephen Curry put one in every bathroom of his house. “I had, like, a full elimination,” Howard Stern, the celebrity shock jock, said after he first used one, in 2013. “It was unbelievable. I felt empty. I was like, ‘Holy shit.’” The Squatty Potty has been the subject of jokes on Saturday Night Live, and of adulation by the queen of drag queens, RuPaul. This January, after Squatty Potty LLC hit $33m in annual revenues, the business channel CNBC, which helped bring the footstool to fame through its US version of Dragon’s Den, hailed the device as a “cult juggernaut”.
The Squatty Potty’s success is partly down to “This Unicorn Changed the Way I Poop”, an online ad that launched in October 2015 and has since been viewed more than 100m times. In the video, a fey cartoon unicorn, its rear hooves perched upon a Squatty Potty, Mr-Whippies rainbow-coloured soft-serve ice-cream out of its butt and into cake cones while an Elizabethan Prince Charming details the benefits of squatting to poop. (“I scream, you scream, and plop, plop baby!”) At the end of the video, the prince serves the ice-cream to a gaggle of kids. (“How does it taste, is that delicious? Is that the best thing you’ve ever had in your life?”)At first, many people saw the footstool as little more than a joke Christmas present. But, like fresh bed linen and French bulldogs, the Squatty Potty exerts a powerful emotional force on its owners. “I have one and I have to tell you, it will ruin your life,” a Reddit user called chamburgers recently posted. “I can’t poop anywhere but at home with my Squatty Potty. When I have to poop at work I’m left unsatisfied. It’s like climbing into a wet sleeping bag.” Bobby Edwards, who invented the footstool with his mom, calls people like this “evangelists”. “They talk about it at dinner parties, they talk about whenever they can – about how the Squatty Potty has changed their life,” he told me. He sounded almost mystified.
The popularity of the Squatty Potty, and the existence of its many rivals and imitators, is one of the clearest signs of an anxiety that’s been growing in the west for the past decade: that we have been “pooping all wrong”. In recent years, some version of that phrase has headlined articles from outlets as diverse as Men’s Health, Jezebel, the Cleveland Clinic medical centre and even Bon Appétit. By giving up the natural squatting posture bequeathed to us by evolution and taking up our berths on the porcelain throne, the proposition goes, we have summoned a plague of bowel trouble. Untold millions suffer from haemorrhoids – in the US alone, some estimates run to 125 million – and millions more have related conditions such as colonic inflammation.
Where illness goes, big business follows. The markets for treating these ailments – with creams, surgery and haemorrhoid doughnut cushions – are worth many billions of dollars. Although diet is widely believed to be a contributing factor in these problems (eat your fibre!), lately attention has focused on the possible effects of toilet posture. The renowned Mayo clinic is now conducting a randomised controlled trial to see whether the Squatty Potty can ease chronic constipation, which afflicts some 50 million Americans, most of them women, many over 45 years old.
People often say pooping is taboo, but lately it seems more like a cultural fetish. There are poop emoji birthday parties for three-year-olds, people WhatsApping photos of their ordure to friends, TripAdvisor threads on how to avoid or avail yourself of squat toilets. Through the miracle of online media, you can now discover that, in the past year, both Brisbane, Australia and Colorado Springs, Colorado, suffered reigns of terror by mystery “pooping joggers” who ran around crapping on people’s lawns. There’s a whole YouTube subculture devoted to infiltrating restrooms with vintage toilets and surreptitiously flushing them over and over again (one of these channels has more than 16m views). The renowned novelist Karl Ove Knausgaard has devoted passage after passage to his bowel movements. You can even read opinion pieces about the pleasures of evacuating in the nude.
But it’s the banal Squatty Potty that’s doing the most to change not just how people discuss poop, but how they actually do it. “It’s piercing that final veil around bodily use and bodily functions,” Barbara Penner, professor of architectural humanities at UCL’s Bartlett School of Architecture, and one of the preeminent scholars of the modern bathroom, told me. Perhaps it’s because this small, unlovely stool embodies a grand ambition: to upend two centuries of western orthodoxy about going to the loo.
But it’s the banal Squatty Potty that’s doing the most to change not just how people discuss poop, but how they actually do it. “It’s piercing that final veil around bodily use and bodily functions,” Barbara Penner, professor of architectural humanities at UCL’s Bartlett School of Architecture, and one of the preeminent scholars of the modern bathroom, told me. Perhaps it’s because this small, unlovely stool embodies a grand ambition: to upend two centuries of western orthodoxy about going to the loo.
by Alex Blasdel, The Guardian | Read more:
Image: Squatty Potty
