Friday, November 2, 2018

CBD is Everywhere. But is It a Scam?

The coffee shop in my Brooklyn neighborhood has a chalkboard outside. It usually reads something like, “Our soup of the day is coffee.” Recently, though, it’s had a marijuana leaf on it, drawn in green chalk.

Recreational marijuana is not legal in New York state. What the coffee shop is selling is CBD-infused lattes; CBD, which stands for cannabidiol, is a non-psychoactive compound found in the cannabis plant. Out of curiosity, I bought one. It cost $9 and tasted like a latte with that hint of marijuana herbiness you get from a weed cookie. Google research informed me I would not get high but would be calmer, less anxious, maybe a little sleepy. I have no idea if I felt anything at all. Mostly, I felt like I just spent $9 on coffee.

My coffee shop is not unusual in selling CBD products. In New York, and all over the country, you can find CBD oil in convenience stores, CBD vapes in smoke shops, and CBD tinctures and topical creams in beauty stores. You can buy CBD dog treats in Chicago, a $700 CBD couples massage in Philadelphia, and CBD chocolate chip cookies in Miami. CBD is also being combined with ice cream, savory snacks, and cocktails. Even Coca-Cola is reportedly working on a CBD-infused beverage.

CBD exists at the confluence of three huge consumer trends. The first is the herbal supplement boom, a $49 billion-a-year industry that has seen rapid expansion since about 2010. The second is the rise of the anxiety economy, in which all sorts of products, from fidget spinners to weighted blankets, are pitched as reducers of the mild panic of everyday life. And the third is the near-overnight creation of a legitimate cannabis industry, thanks to the spread of marijuana legalization. (...)

Despite this, CBD is something nobody knows much about, and certainly nobody is monitoring it properly. CBD is widely marketed as a supplement, despite the Food and Drug Administration saying it does not qualify as such (this is because it is an active ingredient in drugs which are either approved or under investigation to be approved). CBD goes largely unregulated by the agency; on the FDA’s FAQ page, a vague answer maintains there are “many factors in deciding whether or not to initiate an enforcement action.” The Department of Agriculture handles research grants and pilot programs for hemp, but that’s where its involvement ends.

Research and regulation of cannabis in general is decades behind other crops and drugs because of its long prohibition. We’re in the early stages of a chaos period that will last a decade at minimum — a substance has to be legal in order for scientists to figure out how it works and for the government to figure out how to ensure it’s safe. Clinical trials take years to complete and will have to build on each other to create a competent understanding. Coupled with modern technology’s ability to disseminate truths, half-truths, and complete lies, this means we’re in a phase ripe for scams, intentional and not.

Both researchers who work with CBD and professionals who actually grow the raw material — those who best understand this compound and how it interacts with the human body, the people with the most investment in and knowledge about it — are skeptical to the point of scornful about consumer CBD products.

Esther Blessing is a professor and researcher at NYU who performs and reviews clinical trials on CBD’s effectiveness in treating post-traumatic stress, anxiety, substance addiction, and other conditions. Speaking about widely available and unregulated CBD oils, she says, “This is the main scam, snake oil thing going on out there now.”

CBD is about as poorly regulated and understood as a product this popular can possibly be. It’s not accurate to say that CBD, as a whole, is bullshit. From a medical perspective, it’s promising; recreationally, it’s interesting. But that doesn’t mean the stuff you’re buying works.

by Dan Nosowitz , Vox | Read more:
Image:AFP/Getty Images