The Goliath of totalitarianism will be brought down by the David of the microchip,” Ronald Reagan said in 1989. He was speaking to a thousand British notables in London’s historic Guildhall, several months before the fall of the Berlin Wall. Reagan proclaimed that the world was on the precipice of “a new era in human history,” one that would bring “peace and freedom for all.” Communism was crumbling, just as fascism had before it. Liberal democracies would soon encircle the globe, thanks to the innovations of Silicon Valley. “I believe,” he said, “that more than armies, more than diplomacy, more than the best intentions of democratic nations, the communications revolution will be the greatest force for the advancement of human freedom the world has ever seen.”
At the time, most everyone thought Reagan was right. The twentieth century had been dominated by media that delivered the same material to millions of people at the same time—radio and newspapers, movies and television. These were the kinds of one-to-many, top-down mass media that Orwell’s Big Brother had used to stay in power. Now, however, Americans were catching sight of the internet. They believed that it would do what earlier media could not: it would allow people to speak for themselves, directly to one another, around the world. “True personalization is now upon us,” wrote MIT professor Nicholas Negroponte in his 1995 bestseller Being Digital. Corporations, industries, and even whole nations would soon be transformed as centralized authorities were demolished. Hierarchies would dissolve and peer-to-peer collaborations would take their place. “Like a force of nature,” wrote Negroponte, “the digital age cannot be denied or stopped.”
One of the deepest ironies of our current situation is that the modes of communication that enable today’s authoritarians were first dreamed up to defeat them. The same technologies that were meant to level the political playing field have brought troll farms and Russian bots to corrupt our elections. The same platforms of self-expression that we thought would let us empathize with one another and build a more harmonious society have been co-opted by figures such as Milo Yiannopoulos and, for that matter, Donald Trump, to turn white supremacy into a topic of dinner-table conversation. And the same networked methods of organizing that so many thought would bring down malevolent states have not only failed to do so—think of the Arab Spring—but have instead empowered autocrats to more closely monitor protest and dissent. (...)
At the time, most everyone thought Reagan was right. The twentieth century had been dominated by media that delivered the same material to millions of people at the same time—radio and newspapers, movies and television. These were the kinds of one-to-many, top-down mass media that Orwell’s Big Brother had used to stay in power. Now, however, Americans were catching sight of the internet. They believed that it would do what earlier media could not: it would allow people to speak for themselves, directly to one another, around the world. “True personalization is now upon us,” wrote MIT professor Nicholas Negroponte in his 1995 bestseller Being Digital. Corporations, industries, and even whole nations would soon be transformed as centralized authorities were demolished. Hierarchies would dissolve and peer-to-peer collaborations would take their place. “Like a force of nature,” wrote Negroponte, “the digital age cannot be denied or stopped.”One of the deepest ironies of our current situation is that the modes of communication that enable today’s authoritarians were first dreamed up to defeat them. The same technologies that were meant to level the political playing field have brought troll farms and Russian bots to corrupt our elections. The same platforms of self-expression that we thought would let us empathize with one another and build a more harmonious society have been co-opted by figures such as Milo Yiannopoulos and, for that matter, Donald Trump, to turn white supremacy into a topic of dinner-table conversation. And the same networked methods of organizing that so many thought would bring down malevolent states have not only failed to do so—think of the Arab Spring—but have instead empowered autocrats to more closely monitor protest and dissent. (...)
Today, that sense of utopian mission persists throughout Silicon Valley. A month after Trump took office, Mark Zuckerberg laid out his social vision in a Facebook post entitled “Building Global Community.” Though only a few thousand words long, the document is every bit as ambitious as Wiener’s The Human Use of Human Beings. Like Wiener, Zuckerberg envisions a world in which individuals, communities, and nations create an ideal social order through the constant exchange of information—that is, through staying “connected.” “Our greatest opportunities are now global—like spreading prosperity and freedom, promoting peace and understanding, lifting people out of poverty, and accelerating science,” he wrote, sounding much like a representative of the Cold War–era State Department. “In times like these,” he continued, “the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us.”
For Zuckerberg, as for much of the left today, the key to a more egalitarian society lies in the freeing of individual voices, the expression of different lived experiences, and the forming of social groups around shared identities. But Facebook has tried to enable this kind of society by creating privately owned, for-profit digital technologies. As Zuckerberg put it, echoing the goals of the Whole Earth Catalog fifty years before, “Our commitment is to continue improving our tools to give you the power to share your experience.” Engineers like Zuckerberg or, for that matter, Wiener, have little interest in party politics: if you want to change the world, you don’t lobby or vote; you build new technologies.
This view has proved enormously profitable across Silicon Valley. By justifying the belief that for-profit systems are the best way to improve public life, it has helped turn the expression of individual experience into raw material that can be mined, processed, and sold. The big social-media companies, which often began with a dream of making WELL-like virtual communities at scale, have now become radically commercialized and devoted to surveillance at every level. On the WELL, users listened to each other, trying to get a feel for what kinds of people they were and how they might work together. Now user data is optimized and retailed automatically, to advertisers and other media firms, in real time. Computers track conversations and extract patterns at light speed, rendering them profitable. In 2017, Facebook reported annual revenue of more than $40 billion.
Social media’s ability to simultaneously solicit and surveil communication has not only turned the dream of individualized, expressive democracy into a fountain of wealth. It has turned it into the foundation of a new kind of authoritarianism. Fascists used to be distinguished by their penchant for obedience, submission, and self-erasure, with the power of public emotional expression reserved for the dictator. That is why both Wiener and the Committee stressed the qualities of independence and self-awareness in the democratic personality. And it was against the background of fascism that, during and after the 1960s, Vietnam protestors, civil-rights activists, feminists, queer-rights activists, and other members of the myriad communities who drove the rise of identity politics asserted their individual, lived experience as the basis of their right to political power. If the essence of totalitarianism was collective self-effacement, the foundation of democracy would have to be the assertion of collective individuality.
Today, radio and television talk shows, podcasts, blogs, and, of course, social media are part of a new media ecosystem that has rendered the voicing of one’s experiences so easy and powerful as to turn it into an appealing tool for the right as well as the left. (...)
Pundits on the left are fond of reminding us of how Trump storms and fulminates, the White House itself unable to contain his petulance and rage. Those same pundits then marvel that around 40 percent of the American people still think he is doing a good job. What they fail to understand is that Trump has mastered the politics of authenticity for a new media age. What mainstream analysts see as psychological weakness, Trump’s fans see as the man just being himself. What’s more, his anger, his rants, and his furious narcissism act out the feelings of people who believe they have been dispossessed by immigrants, women, and people of color. Trump is not only true to his own emotions. He is the personification of his supporters’ grievances. He is to his political base what Hitler was to many Germans, or Mussolini to Italians—the living embodiment of the nation.
Here, the identity-centered liberalism that has dominated so much of public life since the Second World War has come full circle. Its victories have been many, from civil rights to legalized abortion and gay marriage, and they have dramatically changed American life for the better. But in the form of people like Trump and Spencer, the performance of individualism—the revelation of the whole person in the context of public debate that was meant for so long to be a bulwark against totalitarianism—has also allowed today’s authoritarians to claim a new legitimacy. Fifty years ago, the New Left marched on the Pentagon, hoping to undermine the military-industrial complex behind the Vietnam War. Today, Trump attacks the FBI and the Justice Department, hoping to undermine a fantastical Minotaur called “the deep state.” Fifty years ago, the counterculture hoped to bring about a world in which individuals could be more authentically themselves, and in which the hierarchies of organizations and states would disappear. Today, those hierarchical institutions are all that stand between us and a cult of personality. (...)
The new authoritarianism represented by Spencer and Trump is not only a product of who owns today’s media. It’s also a product of the political vision that helped drive the creation of social media in the first place—a vision that distrusts public ownership and the political process while celebrating engineering as an alternative form of governance. Since the Second World War, critics have challenged the legitimacy of our civic institutions simply on the grounds that they were bureaucratic and slow to change. Yet organizations such as hospitals demonstrate the value of these features. They remind us that a democracy must do more than allow its citizens to speak. It must help them live. Above all, it must work to distribute our wealth more equably and to ensure that every member of society has both independence and security. This is work that requires intense negotiation among groups with conflicting material interests, and, often, deep-seated cultural differences. It requires the existence of institutions that can preserve and enforce the results of those negotiations over time. And it requires that those institutions be obliged to serve the public before tending to their own profits.
Today’s social media will never be able to do the difficult, embodied work of democracy. Computer-supported interconnection is simply no substitute for face-to-face negotiation, long-term collaboration, and the hard work of living together. The Black Lives Matter and #MeToo movements have taught us that social media can be a powerful force for liberating us from the fiction that all is well just as it is. But the attention these activists have brought to their causes will mean little if the changes they call for are not enshrined in explicit, enforceable laws. Even though the American state can be inefficient, unfair, corrupt, and discriminatory, the logic of representation that underlies it remains the most effective engine we have for ensuring the equable distribution of our collective wealth.
For Zuckerberg, as for much of the left today, the key to a more egalitarian society lies in the freeing of individual voices, the expression of different lived experiences, and the forming of social groups around shared identities. But Facebook has tried to enable this kind of society by creating privately owned, for-profit digital technologies. As Zuckerberg put it, echoing the goals of the Whole Earth Catalog fifty years before, “Our commitment is to continue improving our tools to give you the power to share your experience.” Engineers like Zuckerberg or, for that matter, Wiener, have little interest in party politics: if you want to change the world, you don’t lobby or vote; you build new technologies.
This view has proved enormously profitable across Silicon Valley. By justifying the belief that for-profit systems are the best way to improve public life, it has helped turn the expression of individual experience into raw material that can be mined, processed, and sold. The big social-media companies, which often began with a dream of making WELL-like virtual communities at scale, have now become radically commercialized and devoted to surveillance at every level. On the WELL, users listened to each other, trying to get a feel for what kinds of people they were and how they might work together. Now user data is optimized and retailed automatically, to advertisers and other media firms, in real time. Computers track conversations and extract patterns at light speed, rendering them profitable. In 2017, Facebook reported annual revenue of more than $40 billion.
Social media’s ability to simultaneously solicit and surveil communication has not only turned the dream of individualized, expressive democracy into a fountain of wealth. It has turned it into the foundation of a new kind of authoritarianism. Fascists used to be distinguished by their penchant for obedience, submission, and self-erasure, with the power of public emotional expression reserved for the dictator. That is why both Wiener and the Committee stressed the qualities of independence and self-awareness in the democratic personality. And it was against the background of fascism that, during and after the 1960s, Vietnam protestors, civil-rights activists, feminists, queer-rights activists, and other members of the myriad communities who drove the rise of identity politics asserted their individual, lived experience as the basis of their right to political power. If the essence of totalitarianism was collective self-effacement, the foundation of democracy would have to be the assertion of collective individuality.
Today, radio and television talk shows, podcasts, blogs, and, of course, social media are part of a new media ecosystem that has rendered the voicing of one’s experiences so easy and powerful as to turn it into an appealing tool for the right as well as the left. (...)
Pundits on the left are fond of reminding us of how Trump storms and fulminates, the White House itself unable to contain his petulance and rage. Those same pundits then marvel that around 40 percent of the American people still think he is doing a good job. What they fail to understand is that Trump has mastered the politics of authenticity for a new media age. What mainstream analysts see as psychological weakness, Trump’s fans see as the man just being himself. What’s more, his anger, his rants, and his furious narcissism act out the feelings of people who believe they have been dispossessed by immigrants, women, and people of color. Trump is not only true to his own emotions. He is the personification of his supporters’ grievances. He is to his political base what Hitler was to many Germans, or Mussolini to Italians—the living embodiment of the nation.
Here, the identity-centered liberalism that has dominated so much of public life since the Second World War has come full circle. Its victories have been many, from civil rights to legalized abortion and gay marriage, and they have dramatically changed American life for the better. But in the form of people like Trump and Spencer, the performance of individualism—the revelation of the whole person in the context of public debate that was meant for so long to be a bulwark against totalitarianism—has also allowed today’s authoritarians to claim a new legitimacy. Fifty years ago, the New Left marched on the Pentagon, hoping to undermine the military-industrial complex behind the Vietnam War. Today, Trump attacks the FBI and the Justice Department, hoping to undermine a fantastical Minotaur called “the deep state.” Fifty years ago, the counterculture hoped to bring about a world in which individuals could be more authentically themselves, and in which the hierarchies of organizations and states would disappear. Today, those hierarchical institutions are all that stand between us and a cult of personality. (...)
The new authoritarianism represented by Spencer and Trump is not only a product of who owns today’s media. It’s also a product of the political vision that helped drive the creation of social media in the first place—a vision that distrusts public ownership and the political process while celebrating engineering as an alternative form of governance. Since the Second World War, critics have challenged the legitimacy of our civic institutions simply on the grounds that they were bureaucratic and slow to change. Yet organizations such as hospitals demonstrate the value of these features. They remind us that a democracy must do more than allow its citizens to speak. It must help them live. Above all, it must work to distribute our wealth more equably and to ensure that every member of society has both independence and security. This is work that requires intense negotiation among groups with conflicting material interests, and, often, deep-seated cultural differences. It requires the existence of institutions that can preserve and enforce the results of those negotiations over time. And it requires that those institutions be obliged to serve the public before tending to their own profits.
Today’s social media will never be able to do the difficult, embodied work of democracy. Computer-supported interconnection is simply no substitute for face-to-face negotiation, long-term collaboration, and the hard work of living together. The Black Lives Matter and #MeToo movements have taught us that social media can be a powerful force for liberating us from the fiction that all is well just as it is. But the attention these activists have brought to their causes will mean little if the changes they call for are not enshrined in explicit, enforceable laws. Even though the American state can be inefficient, unfair, corrupt, and discriminatory, the logic of representation that underlies it remains the most effective engine we have for ensuring the equable distribution of our collective wealth.
by Fred Turner, Harper's | Read more:
Image: uncredited
