Saturday, January 19, 2019

The Disastrous Decline in Author Incomes Isn’t Just Amazon’s Fault

There is a scene in the film Moulin Rouge in which a crowd of top hat-wearing men belt out the Nirvana song “Smells Like Teen Spirit” as they riotously descend upon the famous French hall of can-can dancers. “Here we are now! Entertain us!” the suited patrons roar as they greedily reach out for the amusements around them. It’s a high-energy, campy scene that director Baz Luhrmann overlays with a sinister message about the power discrepancy between entertainers and the men who pay them. This scene has been on my mind lately, both in the wake of the #MeToo movement and the horrific stories we’ve heard from actresses and other women in the entertainment industry, and again on Monday, when the Authors Guild published its 2018 Author Income Survey.

This was the largest survey ever conducted of writing-related earnings by American authors. It tallied the responses of 5,067 authors, including those who are traditionally, hybrid, and self-published, and found that the median income from writing has dropped 42% from 2009, landing at a paltry $6,080. The other findings are similarly bleak: revenue from books has dropped an additional 21%, to $3,100, meaning it’s impossible to make a living from writing books alone. Most writers are cobbling together various sources of income like teaching or speaking engagements, yet the median income for full-time authors for all writing-related activities still only reached $20,300, which is well below the American poverty line for a family of three. Writers of literary fiction felt the greatest decline in book earnings, down 43% since 2013.

The Authors Guild has a pretty clear idea of what’s behind this disturbing trend, namely the rise of Amazon, which severely cuts publishers’ margins on book sales. Authors ultimately shoulder the cost because publishers offset their losses by giving out smaller author advances and royalties. The platform’s resale market also means that, within months of publication, books are being resold as “like new” or “lightly used,” a scenario in which no new money goes to the actual author of the book. The Authors Guild acknowledges that Amazon isn’t the only place where authors are losing out, but the culprits are of a kind: electronic platforms like Google Books and Open Library claim fair use rights in order to offer classrooms products without paying authors royalties. This is problematic because those royalties, a kind of pay-to-play model of compensation, are how artists have made their money ever since it went out of fashion to have a patron who could support your entire career.

This year’s Authors Guild Survey is right to focus on the harm Amazon does to working writers; personally, I’ve made my 2019 resolution to put my money where my mouth is and buy all my books at local, independent bookstores. But the survey results made me wonder if that would be enough—if it’s possible, in the age of the Internet, to reverse the belief that content should mostly be free. By content I do mean to encompass all ends of the artistic spectrum, that ill-defined mass of high and low entertainment and art and news that rubs up against each other on the web in a way that makes it more difficult to separate out, and perhaps less meaningful to do so. Basically, people are insatiable for this panoply of words and images; they want mass input. If you do a Google search for “apple pie recipe,” for example, the top results include both Pillsbury’s website and the personal blog of a home cook. The point isn’t that there is anything wrong with the latter, it’s that discernment has taken a backseat to access; we want all the apple pie recipes, all the videos and photographs and articles and books. We are here now. Entertain us.

by Carrie V. Mullins, Electric Lit | Read more:
Image: uncredited