Last week’s announcement of the departure of Apple chief design officer Jony Ive marks the end of an era: the last connection to the Apple of Steve Jobs.
Now, no one would deny that Ive created beautiful objects.
As iFixit notes:
Ironically. both Jobs and Ive were inspired by Dieter Rams – whom iFixit calls “the legendary industrial designer renowned for functional and simple consumer products.” And unlike Apple. Rams believed that good design didn’t have to come at the expense of either durability or the environment:
In fact, that complete design flexibility – at least as practiced by Ive – has resulted in crapified products that are an environmental disaster. Their lack of durability means they must be repaired to be functional, and the lack of repairability means many of these products end up being tossed prematurely – no doubt not a bug, but a feature. As Vice recounts:
Right to Repair
As I’ve written before, Apple is leading opponent of giving consumers a right to repair. Nonetheless, there’s been some global progress on this issue (see Global Gains on Right to Repair). And we’ve also seen a widening of support in the US for such a right. The issue has arisen in the current presidential campaign, with Elizabeth Warren throwing down the gauntlet by endorsing a right to repair for farm tractors. The New York Times has also taken up the cause more generally (see Right to Repair Initiatives Gain Support in US). More than twenty states are considering enacting right to repair statutes.
This stirring of support has led Apple to increase its lobbying efforts, deploying increasingly specious arguments – such as these recently offered to California legislators: consumers will hurt themselves if provided a right to repair, and such a change would empower hackers (see Apple to California Legislators: Consumers Will Hurt Themselves if Provided a Right to Repair). Rather than seeing these arguments derided and rejected, the lobbying succeeded, leading in April to cancellation of a hearing on then-pending California legislation, which now cannot move forward until 2020 at the earliest. Other state initiatives remain pending.
by Jerri-Lynn Scofield, Naked Capitalism | Read more:
Image: uncredited via
Now, no one would deny that Ive created beautiful objects.
As iFixit notes:
The iPod, the iPhone, the MacBook Air, the physical Apple Store, even the iconic packaging of Apple products—these products changed how we view and use their categories, or created new categories, and will be with us a long time.But the title of that iFixit post, Jony Ive’s Fragmented Legacy: Unreliable, Unrepairable, Beautiful Gadgets, makes clear that those beautiful products carried with them considerable costs- above and beyond their high prices. They’re unreliable, and difficult to repair.
Ironically. both Jobs and Ive were inspired by Dieter Rams – whom iFixit calls “the legendary industrial designer renowned for functional and simple consumer products.” And unlike Apple. Rams believed that good design didn’t have to come at the expense of either durability or the environment:
Rams loves durable products that are environmentally friendly. That’s one of his 10 principles for good design: “Design makes an important contribution to the preservation of the environment.” But Ive has never publicly discussed the dissonance between his inspiration and Apple’s disposable, glued-together products. For years, Apple has openly combated green standards that would make products easier to repair and recycle, stating that they need “complete design flexibility” no matter the impact on the environment.Complete Design Flexibility Spells Environmental Disaster
In fact, that complete design flexibility – at least as practiced by Ive – has resulted in crapified products that are an environmental disaster. Their lack of durability means they must be repaired to be functional, and the lack of repairability means many of these products end up being tossed prematurely – no doubt not a bug, but a feature. As Vice recounts:
But history will not be kind to Ive, to Apple, or to their design choices. While the company popularized the smartphone and minimalistic, sleek, gadget design, it also did things like create brand new screws designed to keep consumers from repairing their iPhones.
Under Ive, Apple began gluing down batteries inside laptops and smartphones (rather than screwing them down) to shave off a fraction of a millimeter at the expense of repairability and sustainability.
It redesigned MacBook Pro keyboards with mechanisms that are, again, a fraction of a millimeter thinner, but that are easily defeated by dust and crumbs (the computer I am typing on right now—which is six months old—has a busted spacebar and ‘r’ key). These keyboards are not easily repairable, even by Apple, and many MacBook Pros have to be completely replaced due to a single key breaking. The iPhone 6 Plus had a design flaw that led to its touch screen spontaneously breaking—it then told consumers there was no problem for months before ultimately creating a repair program. Meanwhile, Apple’s own internal tests showed those flaws. He designed AirPods, which feature an unreplaceable battery that must be physically destroyed in order to open.Vice also notes that in addition to Apple’s products becoming “less modular, less consumer friendly, less upgradable, less repairable, and, at times, less functional than earlier models”, Apple’s design decisions have not been confined to Apple. Instead, “Ive’s influence is obvious in products released by Samsung, HTC, Huawei, and others, which have similarly traded modularity for sleekness.”
Right to Repair
As I’ve written before, Apple is leading opponent of giving consumers a right to repair. Nonetheless, there’s been some global progress on this issue (see Global Gains on Right to Repair). And we’ve also seen a widening of support in the US for such a right. The issue has arisen in the current presidential campaign, with Elizabeth Warren throwing down the gauntlet by endorsing a right to repair for farm tractors. The New York Times has also taken up the cause more generally (see Right to Repair Initiatives Gain Support in US). More than twenty states are considering enacting right to repair statutes.
This stirring of support has led Apple to increase its lobbying efforts, deploying increasingly specious arguments – such as these recently offered to California legislators: consumers will hurt themselves if provided a right to repair, and such a change would empower hackers (see Apple to California Legislators: Consumers Will Hurt Themselves if Provided a Right to Repair). Rather than seeing these arguments derided and rejected, the lobbying succeeded, leading in April to cancellation of a hearing on then-pending California legislation, which now cannot move forward until 2020 at the earliest. Other state initiatives remain pending.
by Jerri-Lynn Scofield, Naked Capitalism | Read more:
Image: uncredited via