It is one of the most important aspects of our media system, and yet hardly known to the public: most of the international news coverage in Western media is provided by only three global news agencies based in New York, London and Paris.
The key role played by these agencies means Western media often report on the same topics, even using the same wording. In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world.
A study of the Syria war coverage by nine leading European newspapers clearly illustrates these issues: 78% of all articles were based in whole or in part on agency reports, yet 0% on investigative research. Moreover, 82% of all opinion pieces and interviews were in favor of the US and NATO intervention, while propaganda was attributed exclusively to the opposite side.
“The Invisible Nerve Center of the Media System”
So what are the names of these agencies that are “always at the source of the story”? There are now only three global news agencies left:
Wolfgang Vyslozil, former managing director of the Austrian APA, described the key role of news agencies with these words: “News agencies are rarely in the public eye. Yet they are one of the most influential and at the same time one of the least known media types. They are key institutions of substantial importance to any media system. They are the invisible nerve center that connects all parts of this system.” (Segbers 2007, p.10)
Small abbreviation, great effect
However, there is a simple reason why the global agencies, despite their importance, are virtually unknown to the general public. To quote a Swiss media professor: “Radio and television usually do not name their sources, and only specialists can decipher references in magazines.” (Blum 1995, P. 9)
The motive for this discretion, however, should be clear: news outlets are not particularly keen to let readers know that they haven’t researched most of their contributions themselves.
The key role played by these agencies means Western media often report on the same topics, even using the same wording. In addition, governments, military and intelligence services use these global news agencies as multipliers to spread their messages around the world.
A study of the Syria war coverage by nine leading European newspapers clearly illustrates these issues: 78% of all articles were based in whole or in part on agency reports, yet 0% on investigative research. Moreover, 82% of all opinion pieces and interviews were in favor of the US and NATO intervention, while propaganda was attributed exclusively to the opposite side.
Introduction: “Something strange”
“How does the newspaper know what it knows?” The answer to this question is likely to surprise some newspaper readers: “The main source of information is stories from news agencies. The almost anonymously operating news agencies are in a way the key to world events. So what are the names of these agencies, how do they work and who finances them? To judge how well one is informed about events in East and West, one should know the answers to these questions.” (Höhne 1977, p. 11)
A Swiss media researcher points out: “The news agencies are the most important suppliers of material to mass media. No daily media outlet can manage without them. So the news agencies influence our image of the world; above all, we get to know what they have selected.” (Blum 1995, p. 9)
In view of their essential importance, it is all the more astonishing that these agencies are hardly known to the public: “A large part of society is unaware that news agencies exist at all … In fact, they play an enormously important role in the media market. But despite this great importance, little attention has been paid to them in the past.” (Schulten-Jaspers 2013, p. 13)
Even the head of a news agency noted: “There is something strange about news agencies. They are little known to the public. Unlike a newspaper, their activity is not so much in the spotlight, yet they can always be found at the source of the story.” (Segbers 2007, p. 9)
“How does the newspaper know what it knows?” The answer to this question is likely to surprise some newspaper readers: “The main source of information is stories from news agencies. The almost anonymously operating news agencies are in a way the key to world events. So what are the names of these agencies, how do they work and who finances them? To judge how well one is informed about events in East and West, one should know the answers to these questions.” (Höhne 1977, p. 11)A Swiss media researcher points out: “The news agencies are the most important suppliers of material to mass media. No daily media outlet can manage without them. So the news agencies influence our image of the world; above all, we get to know what they have selected.” (Blum 1995, p. 9)
In view of their essential importance, it is all the more astonishing that these agencies are hardly known to the public: “A large part of society is unaware that news agencies exist at all … In fact, they play an enormously important role in the media market. But despite this great importance, little attention has been paid to them in the past.” (Schulten-Jaspers 2013, p. 13)
Even the head of a news agency noted: “There is something strange about news agencies. They are little known to the public. Unlike a newspaper, their activity is not so much in the spotlight, yet they can always be found at the source of the story.” (Segbers 2007, p. 9)
“The Invisible Nerve Center of the Media System”
So what are the names of these agencies that are “always at the source of the story”? There are now only three global news agencies left:
- The American Associated Press (AP) with over 4000 employees worldwide. The AP belongs to US media companies and has its main editorial office in New York. AP news is used by around 12,000 international media outlets, reaching more than half of the world’s population every day.
- The quasi-governmental French Agence France-Presse (AFP) based in Paris and with around 4000 employees. The AFP sends over 3000 stories and photos every day to media all over the world.
- The British agency Reuters in London, which is privately owned and employs just over 3000 people. Reuters was acquired in 2008 by Canadian media entrepreneur Thomson – one of the 25 richest people in the world – and merged into Thomson Reuters, headquartered in New York.
Wolfgang Vyslozil, former managing director of the Austrian APA, described the key role of news agencies with these words: “News agencies are rarely in the public eye. Yet they are one of the most influential and at the same time one of the least known media types. They are key institutions of substantial importance to any media system. They are the invisible nerve center that connects all parts of this system.” (Segbers 2007, p.10)
Small abbreviation, great effect
However, there is a simple reason why the global agencies, despite their importance, are virtually unknown to the general public. To quote a Swiss media professor: “Radio and television usually do not name their sources, and only specialists can decipher references in magazines.” (Blum 1995, P. 9)
The motive for this discretion, however, should be clear: news outlets are not particularly keen to let readers know that they haven’t researched most of their contributions themselves.
by Swiss Propaganda Research | Read more:
Image: SPR
[ed. Thirty-Two Tips For Navigating A Society That Is Full Of Propaganda And Manipulation and Society Is Made Of Narrative. Realizing This Is Awakening From The Matrix (Caitlin Johnstone).]
[ed. Thirty-Two Tips For Navigating A Society That Is Full Of Propaganda And Manipulation and Society Is Made Of Narrative. Realizing This Is Awakening From The Matrix (Caitlin Johnstone).]
