Zheng'an, a small county in Guizhou province of Southwest China, is the world's largest guitar manufacturing center from where locals export the instrument globally.
In all, 56 producers of guitar and related spare parts are based out of the guitar industrial park in Zheng'an. The county has developed 34 independent brands, according to the local government.
Zunyi Shenqu Musical Instruments Manufacturing Co Ltd, a major guitar retailer in the county, has developed three independent brands. It also does processing work for some top global music instrument brands such as Japan's Ibanez and US' Fender. So far, it has exported its products to the United States, Brazil, Spain, Germany, and Japan.
"The main consumer groups who buy guitars are schools, art training centers and guitar lovers. Compared with overseas markets, we have relatively lower costs and prices. The prices of average products range from 1,500 yuan ($214) to 5,000 yuan each. Higher-end guitars can cost over 10,000 yuan each, depending on their quality, features and craftsmanship," said Zheng Chuanjiu, general manager of Zunyi Shenqu. (...)
Last year, Zheng'an produced more than 6 million guitars, and the output value reached 6 billion yuan. More than 3.6 million guitars were exported to more than 30 countries and regions globally, including the US and Brazil, and the export value accounted for nearly one-third of the export value of guitars made in China.
With nearly 15,000 employees working there, the industrial park in Zheng'an expects sales to exceed 7 million units by the end of this year, with an output value of more than 7 billion yuan, according to the local government.
by Zhu Wenqian in Beijing and Yang Jun in Guiyang, China Daily | Read more:
In all, 56 producers of guitar and related spare parts are based out of the guitar industrial park in Zheng'an. The county has developed 34 independent brands, according to the local government.
Zunyi Shenqu Musical Instruments Manufacturing Co Ltd, a major guitar retailer in the county, has developed three independent brands. It also does processing work for some top global music instrument brands such as Japan's Ibanez and US' Fender. So far, it has exported its products to the United States, Brazil, Spain, Germany, and Japan."The main consumer groups who buy guitars are schools, art training centers and guitar lovers. Compared with overseas markets, we have relatively lower costs and prices. The prices of average products range from 1,500 yuan ($214) to 5,000 yuan each. Higher-end guitars can cost over 10,000 yuan each, depending on their quality, features and craftsmanship," said Zheng Chuanjiu, general manager of Zunyi Shenqu. (...)
Last year, Zheng'an produced more than 6 million guitars, and the output value reached 6 billion yuan. More than 3.6 million guitars were exported to more than 30 countries and regions globally, including the US and Brazil, and the export value accounted for nearly one-third of the export value of guitars made in China.
With nearly 15,000 employees working there, the industrial park in Zheng'an expects sales to exceed 7 million units by the end of this year, with an output value of more than 7 billion yuan, according to the local government.
by Zhu Wenqian in Beijing and Yang Jun in Guiyang, China Daily | Read more:
Image: Zhao Yongzhang/For China Daily
