Saturday, February 1, 2020

Pure Magic

The Oral History of Prince’s Super Bowl XLI Halftime Show

On February 4, 2007, heavy rain fell over Miami—and for those planning the Super Bowl XLI halftime show, so did a sense of dread. It’s one thing to play a football game in a storm. It’s another to put on an intricately staged concert in one.

“It was the most scared I was in my life,” says executive producer Charles Coplin, then the NFL’s head of programming. “And I’m sure I wasn’t alone.”

The man scheduled to perform was nervous, too. Yes, even Prince saw the potential for disaster. “People are like, ‘He gets nervous?’” says his musical director and keyboardist, Morris Hayes. “I’m like, ‘Yeah, he’s not nervous for himself. He’s nervous for us.’ He’s trying to make sure that we’re in the right places at the right parts. What’s gonna happen when it starts raining and the floor’s slick?”

By that point, the Super Bowl halftime show was in dire need of the Purple One’s energy. Over the course of 40 years, the event had gone from a marching band showcase to an Up With People residency, to a Disnified pageant with occasional drop-ins by pop stars like Michael Jackson, to an MTV-produced, superficially edgy spectacle that bottomed out in 2004 when Justin Timberlake infamously exposed Janet Jackson’s breast to a worldwide audience of 144.4 million. A course correction followed, as the NFL turned to baby boomer–friendly acts Paul McCartney and the Rolling Stones. And while they may have been rock legends with countercultural roots, by the aughts they’d become safe entertainment.

Prince was different. Even after decades of fame, the sex symbol hadn’t toned down his genre-defying music or his envelope-pushing persona. Just three years prior, on the night that he was inducted into the Rock and Roll Hall of Fame, his guitar solo on “While My Guitar Gently Weeps” stole the show from a handful of less-otherworldly legends. Unlike his big-game predecessors, Prince refused to trot out a handful of his hits and call it a night. For the intermission, the icon designed a unique 12-minute set. After all, he wasn’t about to allow himself to be overshadowed by the biggest damn sporting event of the year.

“It was one of those instances where you dread something might happen and then when it does,” says executive producer Don Mischer, “suddenly it turns around and almost becomes a blessing.” (...)

Part III: “I Don’t Do Interviews”

Prince’s Super Bowl week was booked solid. In between a full show at the Seminole Hard Rock Hotel & Casino on Wednesday and an appearance with Latin funk outfit Grupo Fantasma at a private party for CBS on Friday, he made time for the halftime act and national anthem singer’s customary press conference at Miami Beach Convention Center.

Mischer: When we said, “You’ll have to have a press conference. They would like to interview you,” Prince point blank said, “I don’t do interviews.”

Coplin: There were just a few things where he was like, “I’m not gonna do that.” We’re like, “We’re not gonna break the deal over this.”

Mischer: He said, “I’m just gonna play for them.” And we said “OK.”

J.A. Adande (Los Angeles Times and ESPN columnist): Colts-Bears, 2007. I was at one of the team’s media availabilities and I just remember somebody coming up to me and saying, “Prince is gonna do a mini concert at his press conference.” Really? The anthem singer and halftime act traditionally do a news conference. And Prince didn’t talk to the media. So I thought, “Wow, if Prince comes it’s gonna be cool enough.” And then they said, “No, it’s gonna be a performance.” I said, “OK, I have to be there.” (...)

Hayes: Once again, Prince being a master of just stirring the pot and really doing something different, he had said, “We’re gonna have this press conference, but just be ready for anything.” And so we was like, “OK.” We knew that he knew that he was gonna do something.

Meglen: I just remember being back there with all these pipes and draped-off rooms. We were there for the longest fuckin’ time. It’s not easy to keep him there long. We just wanted to get it over with so we could get the hell out of there.

Shelby J.: As we’re walking to the stage I’m like, “I think I’m gonna be sick.” All I can see ahead of me is all these cameras. And so there were these doors over to my left, I didn’t say a word to anybody. I just kindly excused myself for a moment. There were bushes outside. I literally got sick, stood back up, and was like, “OK.” And people were [there] in their Super Bowl garb, but they don’t know me from a can of paint, so I was cool with that. I shut the door and came back in.

Adande: Prince and all his people come out and kind of pick up their instruments, and take their positions.


Flanked by Australian dancers Nandy and Maya McClean—the Twinz—Prince stepped up to the microphone in a salmon-colored suit, thanked Mischer, and addressed the reporters sitting in front of him. “We hope we don’t rock your ears too much,” he said. “Contrary to rumor, I’d like to take a few questions right now.” At that moment, someone in the crowd blurted out, “Prince, how do you feel about performing …”

Adande: I think it was a plant.

Gongaware: It was one of the sportswriters.

Adande: Before he could even finish [the question], Prince just breaks into “Johnny B. Goode.” (...)

Coplin: That was typical Prince: I’m gonna fuck with you, but I’m gonna make you happy.

Adande: It was labeled a press conference, so people weren’t in concert mode. There was a smattering of applause, because journalists don’t applaud at press conferences. Folks stayed in their seats. Maybe he didn’t go all out, but Prince’s floor is so high that it still was evident we were watching a virtuoso at work. We didn’t deserve that performance.

by Alan Siegel , The Ringer | Read more:
Images: Getty/YouTube
[ed. Full halftime show performance here (Vimeo).]