Ashley Mears is a former fashion model turned academic sociologist, and her book Very Important People: Status and Beauty in the Global Party Circuit is one of Tyler’s favorites of the year. The book, the result of eighteen months of field research, describes how young women exchange “bodily capital” for free drinks and access to glamorous events, boosting the status of the big-spending men they accompany.
Ashley joined Tyler to discuss her book and experience as a model, including the economics of bottle service, which kinds of men seek the club experience (and which can’t get in), why Tyler is right to be suspicious of restaurants filled with beautiful women, why club music is so loud, the surprising reason party girls don’t want to be paid, what it’s like to be scouted, why fashion models don’t smile, the truths contained in Zoolander, how her own beauty and glamour have influenced her academic career, how Barbara Ehrenreich inspired her work, her unique tip for staying focused while writing, and more.
COWEN: Let’s just jump right in. When wealthy men are in clubs, why do they want other wealthy men to see them surrounded by beautiful women?
MEARS: [laughs] I feel like you don’t really need a sociologist to answer that question. Beautiful women are a sign of status, of high status. Wealthy men like to surround themselves in the same way that you would see a curated entourage in lots of different historical forms.
Beautiful women in the VIP clubland are a sign of status. And it’s a certain kind of beauty. That’s the interesting thing about beauty, right? It’s always in the eye of the beholder. But in the VIP world, which caters to these rich men, the kind of beauty is the kind that’s defined as very rare according to the fashion modeling industry: very tall, very thin, predominantly — although not exclusively — white, and with a look that you would see in a high-end fashion magazine.
COWEN: But I know, for instance, a lot of CEOs from the Midwest, and they are not seeking to see themselves surrounded by beautiful women. They hang out with their wives, whom they seem to love. Their wives are more or less the same age. What accounts for that cross-sectional variation?
MEARS: Very Important People is not about all economic elites. It’s about this subsection of economic elites who are predominantly young. They’re affluent tourists or businesspeople who are coming through places like New York, or on this global jet-set calendar in, for instance, Saint-Tropez or St. Barts or the Hamptons. It’s a certain type of predominantly young, economically powerful man that goes to these spaces and can purchase, over the course of the night, that feeling of being high status, that this feeling, this temporary feeling of being the big man in anthropological terms. (...)
COWEN: Let’s say I had a rule not to eat food in restaurants that were full of beautiful women, thinking that the food will be worse. Is that a good rule or a bad rule?
MEARS: I know this rule, because I was reading that when you published that book. It was when I was doing the field work in 2012, 2013. And I remember reading it and laughing, because you were saying avoid trendy restaurants with beautiful women. And I was like, “Yeah, I’m one of those people that’s actually ruining the food but creating value in these other forms because being a part of this scene and producing status.” So yeah, I think that’s absolutely correct.
The thing that maybe is interesting for you about my book that helps explain your book is that the beautiful women that are inside these restaurants, giving off status — that there’s this whole organized system to bring them there. The restaurants and the clubs hire, on a contract basis, this group of people called promoters, party promoters. Their job is to go out and find a bunch of beautiful women and then bring them to the restaurant.
Then the women get dinner for free, so the food comes out family style, and they eat for free. That sets up the obligation that then she’ll go with him to the nightclub, which is usually upstairs or attached in some way, or the managers are connected. They’re both profiting on having beautiful women in there and selling the experience of being around beautiful women. But indeed, the food’s not that great.
COWEN: In this whole arrangement, how happy are the club girls? But relative to their peers who would otherwise be demographically similar.
MEARS: Well, it’s an interesting question. I think that for the women that end up going out with promoters in the VIP — they’re motivated by a range of things. For many of them, because they’re recruited from the bottom of the fashion modeling industry — and that was one thing that I found in my first book, that most models don’t make very much money — they actually need to eat. They don’t have very much money. So the promoters are opening up for them a glamorous network of friends that also comes with these clear perks, like expenses paid, wining and dining, and these experiences that models otherwise can’t afford.
Which is ironic because, for you, Tyler, you’re looking for a good restaurant, and you see this trendy place full of beautiful people. The reality is, most of them probably can’t afford to eat in those places on their own. Or maybe they’re actually motivated to go to those places to get the free meal. So in that sense, there’s a tradeoff that’s clear. And I think that the promoters in this VIP clubland do subsidize a lot of the low wages of the modeling industry.
But the other question is, what else would a woman that’s, say, 20, of limited financial means, be doing in the city? Well, there’s lots of other things. In some ways it appeals to a woman’s taste if she wants to be a part of this glamorous, high-end world and participate in it even for a short while. Definitely there’s a tradeoff. And people talked about it as being a win-win.
There are downsides, clearly, that they recognize — that when the beautiful women go to these restaurants, the food comes out, but you don’t get to choose what you want off of the menu. It comes out family style, and usually it’s the leftover stuff from the kitchen that they just have that’s cheaper. If it’s a sushi restaurant, it’s never sashimi that the beautiful women are treated to. It’s the cucumber rolls. [laughs]
So there’s some downside to it, in that the women don’t get their choice of how the night is going to unfold and where they’re going to sit and what exactly they get to do, but they do get a piece of this affluent city that they would otherwise be excluded from.
Ashley joined Tyler to discuss her book and experience as a model, including the economics of bottle service, which kinds of men seek the club experience (and which can’t get in), why Tyler is right to be suspicious of restaurants filled with beautiful women, why club music is so loud, the surprising reason party girls don’t want to be paid, what it’s like to be scouted, why fashion models don’t smile, the truths contained in Zoolander, how her own beauty and glamour have influenced her academic career, how Barbara Ehrenreich inspired her work, her unique tip for staying focused while writing, and more.
COWEN: Let’s just jump right in. When wealthy men are in clubs, why do they want other wealthy men to see them surrounded by beautiful women?
MEARS: [laughs] I feel like you don’t really need a sociologist to answer that question. Beautiful women are a sign of status, of high status. Wealthy men like to surround themselves in the same way that you would see a curated entourage in lots of different historical forms.Beautiful women in the VIP clubland are a sign of status. And it’s a certain kind of beauty. That’s the interesting thing about beauty, right? It’s always in the eye of the beholder. But in the VIP world, which caters to these rich men, the kind of beauty is the kind that’s defined as very rare according to the fashion modeling industry: very tall, very thin, predominantly — although not exclusively — white, and with a look that you would see in a high-end fashion magazine.
COWEN: But I know, for instance, a lot of CEOs from the Midwest, and they are not seeking to see themselves surrounded by beautiful women. They hang out with their wives, whom they seem to love. Their wives are more or less the same age. What accounts for that cross-sectional variation?
MEARS: Very Important People is not about all economic elites. It’s about this subsection of economic elites who are predominantly young. They’re affluent tourists or businesspeople who are coming through places like New York, or on this global jet-set calendar in, for instance, Saint-Tropez or St. Barts or the Hamptons. It’s a certain type of predominantly young, economically powerful man that goes to these spaces and can purchase, over the course of the night, that feeling of being high status, that this feeling, this temporary feeling of being the big man in anthropological terms. (...)
COWEN: Let’s say I had a rule not to eat food in restaurants that were full of beautiful women, thinking that the food will be worse. Is that a good rule or a bad rule?
MEARS: I know this rule, because I was reading that when you published that book. It was when I was doing the field work in 2012, 2013. And I remember reading it and laughing, because you were saying avoid trendy restaurants with beautiful women. And I was like, “Yeah, I’m one of those people that’s actually ruining the food but creating value in these other forms because being a part of this scene and producing status.” So yeah, I think that’s absolutely correct.
The thing that maybe is interesting for you about my book that helps explain your book is that the beautiful women that are inside these restaurants, giving off status — that there’s this whole organized system to bring them there. The restaurants and the clubs hire, on a contract basis, this group of people called promoters, party promoters. Their job is to go out and find a bunch of beautiful women and then bring them to the restaurant.
Then the women get dinner for free, so the food comes out family style, and they eat for free. That sets up the obligation that then she’ll go with him to the nightclub, which is usually upstairs or attached in some way, or the managers are connected. They’re both profiting on having beautiful women in there and selling the experience of being around beautiful women. But indeed, the food’s not that great.
COWEN: In this whole arrangement, how happy are the club girls? But relative to their peers who would otherwise be demographically similar.
MEARS: Well, it’s an interesting question. I think that for the women that end up going out with promoters in the VIP — they’re motivated by a range of things. For many of them, because they’re recruited from the bottom of the fashion modeling industry — and that was one thing that I found in my first book, that most models don’t make very much money — they actually need to eat. They don’t have very much money. So the promoters are opening up for them a glamorous network of friends that also comes with these clear perks, like expenses paid, wining and dining, and these experiences that models otherwise can’t afford.
Which is ironic because, for you, Tyler, you’re looking for a good restaurant, and you see this trendy place full of beautiful people. The reality is, most of them probably can’t afford to eat in those places on their own. Or maybe they’re actually motivated to go to those places to get the free meal. So in that sense, there’s a tradeoff that’s clear. And I think that the promoters in this VIP clubland do subsidize a lot of the low wages of the modeling industry.
But the other question is, what else would a woman that’s, say, 20, of limited financial means, be doing in the city? Well, there’s lots of other things. In some ways it appeals to a woman’s taste if she wants to be a part of this glamorous, high-end world and participate in it even for a short while. Definitely there’s a tradeoff. And people talked about it as being a win-win.
There are downsides, clearly, that they recognize — that when the beautiful women go to these restaurants, the food comes out, but you don’t get to choose what you want off of the menu. It comes out family style, and usually it’s the leftover stuff from the kitchen that they just have that’s cheaper. If it’s a sushi restaurant, it’s never sashimi that the beautiful women are treated to. It’s the cucumber rolls. [laughs]
So there’s some downside to it, in that the women don’t get their choice of how the night is going to unfold and where they’re going to sit and what exactly they get to do, but they do get a piece of this affluent city that they would otherwise be excluded from.
by Ashley Mearns and Tyler Cowan, Marginal Utility | Read more:
Image: Mercatus Center
