Thursday, July 2, 2020

Why Americans Are Having an Emotional Reaction to Masks

While Americans still have not adopted mask-wearing as a general norm, we’re wearing masks more than ever before. Mask-wearing is mandated in California, and in many counties masks are near-universal in public spaces. So I have started wondering: Does wearing a mask change our social behavior and our emotional inclinations? And if mask-wearing does indeed change the fabric of our interactions, is that one reason why the masks are not more popular in the U.S.?

When no one can see our countenances, we may behave differently. One study found that children wearing Halloween masks were more likely to break the rules and take more candy. The anonymity conferred by masks may be making it easier for protestors to knock down so many statues.

And indeed, people have long used masks to achieve a kind of plausible deniability. At Carnival festivities around the world people wear masks, and this seems to encourage greater revelry, drunkenness, and lewd behavior, traits also associated with masked balls. The mask creates another persona. You can act a little more outrageously, knowing that your town or village, a few days later, will regard that as “a different you.”

If we look to popular culture, mask-wearing is again associated with a kind of transgression. Batman, Robin and the Lone Ranger wear masks, not just to keep their true identities a secret, but to enable their “ordinary selves” to step into these larger-than-life roles.

But if we examine mask-wearing in the context of Covid-19, a different picture emerges. The mask is now a symbol of a particular kind of conformity, and a ritual of collective responsibility and discipline against the virus. The masks themselves might encourage this norm adherence by boosting the sense of group membership among the wearers.

The public health benefits of mask-wearing far exceed the social costs, but still if we want mask-wearing to be a stable norm we may need to protect against or at least recognize some of its secondary consequences, including the disorientations that masks can produce. Because mask-wearing norms seem weakest in many of the most open societies, such as the United States and United Kingdom, perhaps it is time to come to terms how masks rewrite how we react and respond to each other.

If nothing else, our smiles cannot be seen under our masks, and that makes social interactions feel more hostile and alienating, and it may lower immediate levels of trust in casual interactions. There are plenty of negative, hostile claims about masks circulating, to the point of seeming crazy, but rather than just mocking them perhaps we need to recognize what has long been called “the paranoid style in American politics.” If we admit that mask-wearing has a psychologically strange side, we might do better than simply to lecture the miscreants about their failings.

Just ask yourself a simple question: If someone tells you there is a new movie or TV show out, and everyone in the drama is wearing masks, do you tend to think that’s a feel-good romantic comedy, or a scary movie? In essence, we are asking Americans to live in that scenario, but not quite giving them the psychological armor to do so successfully.

by Tyler Cowan, Bloomberg |  Read more:
Image: Mark Makela/Getty Images