Thursday, August 13, 2020

How Live Music Is Coping, And What The Near Future Will Bring

Colin Pate was toiling away at his North Philadelphia recording studio in late June when he received an unbelievable text message: "Secret show at Johnny Brenda's tonight, 6:30."

Like so many places, the beloved Philly music venue has been shuttered since the Covid-19 pandemic first flared up in March. The 250-person venue, a staple of the local music scene that served as an early stage for Philly acts like Kurt Vile and The War on Drugs, used to host shows almost every night. While locals can still order take-out food and drinks from the bar, nobody expected a band to play there — or anywhere else for that matter — until sometime next year.

"At first, I thought it was a joke," says Pate, a local musician and recording engineer who has spent the pandemic bouncing between at-home isolation, recording solo in the studio and working at local bars to cover his rent. Like every other musician in town, Pate's hopes of playing any shows were dashed by the outbreak months earlier. By late June, the prospect of attending one seemed just as unlikely.

But this show was different. Rather than switch the upstairs stage lights back on, the venue's staff hauled a PA system onto the roof of the building. Pat Finnerty and the Full Band, an impromptu group of local musicians led by guitarist and singer Pat Finnerty, set up their gear, did a sound check, and proceeded to tear through covers of David Bowie, Marvin Gaye, Neil Young and, appropriately enough given the rooftop perch, The Beatles.

As music filled the streets below, so too did a gathering of mask-wearing locals, eager to experience their first concert in months. Some watched from apartment balconies. Others honked their car horns as they drove by. Most stood on the sidewalks and trolley platform below, maintaining a cautious, pandemic-friendly distance from one another.

"We weren't sure what to expect, but we really pulled it off," says Marley McNamara, a talent buyer at Johnny Brenda's who helped organize the show. "I was happy with the way people were all masked up and being respectful of those around them. It even sounded good, which I was surprised about."

For residents of the city's Fishtown neighborhood, the surprise performance seemed to offer a much-needed distraction after months of social isolation, followed by citywide protests and racial tension that had boiled over in front of the police precinct down the street from Johnny Brenda's just a few weeks earlier. The vibe on the street was decidedly less intense as Finnerty and his friends closed out with the "Ghostbusters" theme song against a multi-colored sunset.

Shows like this are a rare, if imperfect, bright spot for the independent live music industry, which currently sits, like so many, on the brink of catastrophe. Since March, thousands of independent venues across the U.S. have remained closed in response to the coronavirus outbreak. As the pandemic drags on, it has created an existential crisis for these venues and the critical role they play in music scenes and communities across the U.S. The Barracuda in Austin, The Satellite in Los Angeles and Portland's Port City Music Hall are just a few of the venues that have closed for good in recent weeks, with many more at risk of going under.

"It's a really surreal and scary time for everyone, but especially for the music industry," says McNamara. "We can't lose places like Johnny Brenda's."

Without federal intervention, as many as 90% of indie music venues could disappear, according to the National Independent Venue Association (NIVA). To that end, the newly formed advocacy organization is lobbying hard for legislation like the Restart Act or Save Our Stages Act, which would provide large-scale financial assistance to these endangered institutions. (...)

The impact of such a collapse could be culturally devastating. Unlike restaurants or shops, a small or medium-sized music venue is more than just a business serving its customers. They are living, breathing mini-institutions in their own right, each one with its own unique capacity to incubate local bands and artists, host touring ones, and connect them all to the communities of like-minded show attendees that these spaces attract.

For artists, who tend to make the bulk of their income performing live, this could jeopardize their ability to plan successful tours once the pandemic is over. "You can't get on a bus and play at a boarded-up building," Schaefer points out.

As the live music industry awaits an economic lifeline and an eventual vaccine, some are using the standstill to creatively rethink the functionality and economics of live music. While nobody expects new formats like socially distanced, limited capacity shows to address the industry's bigger, more systemic threat, the experimentation may yield clues as to how to safely experience live shows before a full reopening is possible. Crucially, it's also a chance to build more future-proof models for live entertainment.

by John Paul Titlow, NPR |  Read more: