Monday, October 5, 2020

Inside the Lincoln Project’s War Room

The week of Labor Day, the founders of the Lincoln Project, a super pac of Republican operatives who have disavowed their own party in order to defeat President Donald Trump, set up a war room in a location far outside Washington, D.C. Since January, the group, whose founders include the consultants Steve Schmidt and Rick Wilson, had been targeting Trump with the kind of merciless ads that the strategists had aimed at Democratic candidates throughout their careers. A spot titled “Regret” features the comedian David Cross offering such a long list of Trump’s flaws—“the blatant racism, and the crass sexism, and the deranged narcissism, and pandering to Nazis”—that the recitation is still unspooling as the ad fades out. This type of message is aimed at convincing Republican voters that Trump’s dangerous and divisive impulses imperil the country. Another type of ad is designed to unsettle a single viewer—the President himself—and often appears during TV programs he is likely to watch. “Shrinking” directly addresses Trump, saying, of his notorious Tulsa campaign rally, in June, “You’ve probably heard this before, but it was smaller than we expected.” The founders knew that they were getting to the President when he started tweeting and talking about them, predictably calling their organization the Losers Project.

The founders, who consider themselves Trump “anthropologists,” try to predict the President’s missteps, stockpiling material that can be deployed at the ideal moment. A recent spot, “P.O.W.,” contrasted images of honorable military service with Trump’s denigration of people in the armed forces. The ad débuted shortly before The Atlantic reported that Trump, during a 2018 trip to France, had refused to visit an American cemetery and had referred to the war dead as “suckers.” In the ensuing public outcry, the Lincoln Project tweeted, “Let’s show @realDonaldTrump what real heroes look like,” and asked its followers to tweet photographs of veterans, hashtagged #WeRespectVets. Within an hour, the hashtag had become the leading Politics topic on Twitter. (...)

The Project’s founders are a murderers’ row of conservative operatives. Wilson, who has worked for Rudolph Giuliani and Dick Cheney, counts hundreds of elections, from “dogcatcher to U.S. Senate,” that he and the other founders have helped Republicans win. Schmidt served in the George W. Bush White House, where he was instrumental in seating the Supreme Court Justices Samuel Alito and John Roberts. He is widely known for having suggested Sarah Palin as a running mate for McCain, in 2008. Schmidt clearly regrets choosing someone whose crude populism presaged Trump. He was a source for “Game Change,” a book about the McCain campaign that characterized Palin as unprepared and difficult; in September, he said that Palin represented “the beginning of the politics of cowardice and fear.”

Another founder, Reed Galen, whose father worked for Newt Gingrich and Dan Quayle, oversaw with Schmidt the reëlection campaign of the California governor Arnold Schwarzenegger. John Weaver, a Texan whom the Democratic strategist James Carville nicknamed Meat Cleaver Weaver, spent a decade trying to get McCain elected to the Presidency. Stuart Stevens was Mitt Romney’s chief strategist in the 2012 race against Barack Obama. A notable early Project participant was George Conway, the lawyer who antagonizes Trump on Twitter—“You. Are. Nuts.”—and whose wife, Kellyanne, was a top White House adviser until she resigned, in August. The couple, citing family demands, receded from public life, and George Conway quit the Project.

The consultant Sarah Longwell, who heads a group called Republican Voters Against Trump, said, of the leaders of the Lincoln Project, “They’ve very successfully tapped into the rage that a lot of people feel, including me.” The Project’s scorched-earth approach distinguishes it from similar organizations: the founders, some of whom have entirely shed their Republican identities, have left themselves no clear path of return. (Wilson and Schmidt are now registered Independents.) Longwell said, “In many ways, this is their last stand.”

Most of the Project’s core founders are in their fifties and came of age under Ronald Reagan. They were drawn to Reagan’s optimism and to his belief in fiscally responsible government, which, as Galen points out, “doesn’t necessarily mean lower taxes—it means being smart with taxpayers’ money.” Socially, they favor individual liberty: worship however you want, marry whomever you want. They support responsible gun ownership and a judiciously interventionist foreign policy. Weaver served in the Air Force, and Wilson worked in the Defense Department, but all the founders revere military service. In 2015, Trump disgusted them when he mocked McCain—a fighter pilot who was a P.O.W. during Vietnam—by saying, “I like people that weren’t captured.”

After Obama won his second term, the Republican National Committee commissioned a study that became known as the “autopsy report.” The country’s voting population was diversifying rapidly, and, the report said, young voters were “increasingly rolling their eyes at what the Party represents.” It noted, “Many minorities wrongly think that Republicans do not like them or want them in the country.” In a recent book, “It Was All a Lie,” Stevens writes, “How do you go from dedicating a political party to expansion and inclusiveness and two years later rally around a man who calls Mexicans ‘rapists,’ and called for a religious test to enter the United States?” He goes on, “For decades, conservatives attacked liberals for living by ‘situational ethics,’ but the ease with which Republican leaders abandoned any pretense of being more than a whites-only party is the ultimate situational ethic.” In January, Wilson told Trevor Noah that Trump “has broken the Republican Party—it doesn’t believe in anything.” Stunningly, the 2020 Republican National Convention put forward no new platform, signalling that the Party’s sole position was fealty to Trump. (...)

When Schmidt publicly left the Party, in 2018, he tweeted that the Administration’s policy of separating migrant families at the border was “connected to the worst abuses of Humanity in our history,” including slavery, and said that the current G.O.P. represented a “danger to our democracy.” Galen’s long-held concerns about Trump intensified as he watched the President unleash unmarked officers on Black Lives Matter demonstrations. He told himself, “That’s about as anti-Republican as you can get—unfettered federal power, applied at the state level.” The Project’s sole millennial founder, Ron Steslow, a political strategist, has said, “My generation is being forced to learn that democracy cannot be taken for granted.”

The small number of Republicans who initially assembled the loose coalition now known as the Never Trump movement tended to represent certain interest areas, such as veterans’ affairs. No group had what Galen called “the skills or the willingness” to fight Trump publicly—or to convey explicitly the constitutional dangers of a second term. “He will be unrestrained,” Schmidt said. “And he will be validated.” The Project’s founders felt that the Democrats largely lacked killer instincts. Watching the primary debates, they were dismayed that the candidates rarely mentioned Trump; by focussing on liberal policy divides, they were doing little to win over Republicans. (...)

Some progressives do not see the Project as righteous. They worry that its founders are pushing Democrats to repeat moral and tactical mistakes: tabling transformative proposals that galvanize the liberal base in favor of courting centrists with establishment bromides. The analyst Lincoln Mitchell, writing for CNN, recently observed, “If Biden wins, organizations like the Lincoln Project will have newfound influence and options.” He continued, “They will be well positioned to be a conservative counter to the progressives who would like to see a President Biden tack left once elected.

by Paige Williams, New Yorker | Read more:
Image: David Plunkert; source photographs from The Lincoln Project / YouTube