Thursday, February 25, 2021

'Beeple Mania'

Beeple has 1.8 million Instagram followers. His work has been shown at two Super Bowl halftime shows and at least one Justin Bieber concert, but he has no gallery representation or foothold in the traditional art world.

And yet in December the first extensive auction of his art grossed $3.5 million in a single weekend.

That money? It went to one Mike Winkelmann, thirty-nine, father of two, husband of a schoolteacher, resident of a Charleston, South Carolina, suburb, driver of a “fucking Toyota Corolla piece of shit.”

See, Beeple is Mike Winkelmann. Mike Winkelmann is Beeple. And in the weird worlds of high fashion, fine art, and cryptocurrency, it doesn’t get any weirder than this story.

‘Beeple Mania’: How Mike Winkelmann Makes Millions Selling Pixels (Esquire)

[ed. No kidding, this is the weirdest thing I've read in a while. Also interesting: NFTs: nonfungible tokens, calling to mind the post below about Top Shot. More pics at Beeple's reddit account here. See also: The new world of digital art on the blockchain (Marginal Utility); and, NFTs: a new disruptor in the art market? (The Art Newspaper).]