Mr. Musk, who runs Tesla and SpaceX, visited Twitter’s San Francisco headquarters on Wednesday and tweeted a nine-second video of himself smiling and carrying a porcelain sink into the building.
“Entering Twitter HQ — let that sink in!” he wrote.
Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7— Elon Musk (@elonmusk) October 26, 2022
Mr. Musk, the world’s richest man, faces a Friday deadline to complete his purchase of Twitter, according to a judicial ruling. He is expected to attend a variety of meetings this week at the social media company, said three Twitter employees who spoke on the condition of anonymity. He is also set to address Twitter employees on Friday, according to the employees and an internal note from Leslie Berland, the company’s chief marketing officer.
Mr. Musk, 51, also changed his profile on Twitter by describing himself as “Chief Twit” and marking his location as “Twitter HQ.”
by Ryan Mac and Kate Conger, NY Times | Read more:
Image: Jim Wilson/The New York Times
[ed. This feels like some kind of expensive ego trip (with large cultural/media impacts). Reminds me of Ted Turner back in the day. But there are other forms of significant disruption on the media horizon, too... see also: Please stop calling it the ‘newsletter economy’ (Substack); and, 10 Reasons Why I'm Publishing My Next Book on Substack (Honest Broker):]
***
"This kind of concentration of power can’t be healthy for other writers—or for readers. Or for our culture at large. (...)"I told them that I was initially skeptical about the platform, but a moment arrived when I finally grasped the way Substack empowered me.
“What made the difference for you?” CEO Chris Best asked.
“The lightbulb went on when I saw that Substack was an accelerating platform,” I replied. “I initially thought that I would gain some early subscribers and then growth would flatten. In fact, the opposite occurred—my subscriber growth and impact have accelerated over time. I had no idea this would happen, or in such a dramatic way.”
I started out on Substack attracting around one thousand new subscribers per month. But within a short while I was gaining around one thousand subscribers per week. In other words, not only do I continue to gain an audience on the platform, but the pace at which it grows gets faster and faster all the time.
Below is a mind-blowing chart. A few months ago, I would have told you that the best decision I made in expanding my audience was getting into direct contact with my readers on Twitter. But check out this comparison between my Twitter followers and Substack subscribers." (Honest Broker)
