Predictably, the move caused a backlash. The International Business Times, in what I can only assume is an attempted pun, describes them as “drowning in backlash”. Groundswell thinks it’s a “big blunder”. Daily Banter says it’s “exactly why everyone hates PETA”. Jezebel calls them “assholes”.
Of course, this is par for the course for PETA, who have previously engaged in campaigns like throwing red paint on fashion models who wear fur, juxtaposing pictures of animals with Holocaust victims, juxtaposing pictures of animals with African-American slaves, and ads featuring naked people that cross the line into pornography.
People call these things “blunders”, but consider the alternative. Vegan Outreach is an extremely responsible charity doing excellent and unimpeachable work in the same area PETA is. Nobody has heard of them. Everybody has heard of PETA, precisely because of the interminable stupid debates about “did this publicity stunt cross the line?”
PETA creates attention, but at a cost. Everybody’s talking about PETA, which is sort of like everybody talking about ethical treatment of animals, which is sort of a victory. But most of the talk is “I hate them and they make me really angry.” Some of the talk is even “I am going to eat a lot more animals just to make PETA mad.”
So there’s a tradeoff here, with Vegan Outreach on one side and PETA on the other.
Vegan Outreach can get everyone to agree in principle that factory-farming is bad, but no one will pay any attention to it.
And PETA can get everyone to pay attention to factory farming, but a lot of people who would otherwise oppose it will switch to supporting it just because they’re so mad at the way it’s being publicized.
But at least they’re paying attention!
PETA doesn’t shoot themselves in the foot because they’re stupid. They shoot themselves in the foot because they’re traveling up an incentive gradient that rewards them for doing so, even if it destroys their credibility. (...)
And now, for something completely different.
Before “meme” meant doge and all your base, it was a semi-serious attempt to ground cultural evolution in parasitology. The idea was to replace a model of humans choosing whichever ideas they liked with a model of ideas as parasites that evolved in ways that favored their own transmission. This never really caught on, because most people’s response was “That’s neat. So what?”
But let’s talk about toxoplasma.
Toxoplasma is a neat little parasite that is implicated in a couple of human diseases including schizophrenia. Its life cycle goes like this: it starts in a cat. The cat poops it out. The poop and the toxoplasma get in the water supply, where they are consumed by some other animal, often a rat. The toxoplasma morphs into a rat-compatible form and starts reproducing. Once it has strength in numbers, it hijacks the rat’s brain, convincing the rat to hang out conspicuously in areas where cats can eat it. After a cat eats the rat, the toxoplasma morphs back into its cat compatible form and reproduces some more. Finally, it gets pooped back out by the cat, completing the cycle.
What would it mean for a meme to have a life cycle as complicated as toxoplasma?
Consider the war on terror. They say that every time the United States bombs Pakistan or Afghanistan or somewhere, all we’re doing is radicalizing the young people there and making more terrorists. Those terrorists then go on to kill Americans, which makes Americans get very angry and call for more bombing of Pakistan and Afghanistan.
Taken as a meme, it’s a single parasite with two hosts and two forms. In an Afghan host, it appears in a form called ‘jihad’, and hijacks its host into killing himself in order to spread it to its second, American host. In the American host it morphs in a form called ‘the war on terror’, and it hijacks the Americans into giving their own lives (and tax dollars) to spread it back to its Afghan host in the form of bombs.
From the human point of view, jihad and the War on Terror are opposing forces. From the memetic point of view, they’re as complementary as caterpillars and butterflies. Instead of judging, we just note that somehow we accidentally created a replicator, and replicators are going to replicate until something makes them stop.
Replicators are also going to evolve. Some Afghan who thinks up a particularly effective terrorist strategy helps the meme spread to more Americans as the resulting outrage fuels the War on Terror. When the American bombing heats up, all of the Afghan villagers radicalized in by the attack will remember the really effective new tactic that Khalid thought up and do that one instead of the boring old tactic that barely killed any Americans at all. Some American TV commentator who comes up with a particularly stirring call to retaliation will find her words adopted into party platforms and repeated by pro-war newspapers. While pacifists on both sides work to defuse the tension, the meme is engaging in a counter-effort to become as virulent as possible, until people start suggesting putting pork fat in American bombs just to make Muslims even madder. (...)
A while ago I wrote a post called Meditations on Moloch where I pointed out that in any complex multi-person system, the system acts according to its own chaotic incentives that don’t necessarily correspond to what any individual within the system wants. The classic example is the Prisoner’s Dilemma, which usually ends at defect-defect even though both of the two prisoners involved prefer cooperate-cooperate. I compare this malignant discoordination to Ginsberg’s portrayal of Moloch, the demon-spirit of capitalism gone wrong.(...)
Under Moloch, everyone is irresistibly incentivized to ignore the things that unite us in favor of forever picking at the things that divide us in exactly the way that is most likely to make them more divisive. Race relations are at historic lows not because white people and black people disagree on very much, but because the media absolutely worked its tuchus off to find the single issue that white people and black people disagreed over the most and ensure that it was the only issue anybody would talk about. Men’s rights activists and feminists hate each other not because there’s a huge divide in how people of different genders think, but because only the most extreme examples of either side will ever gain traction, and those only when they are framed as attacks on the other side.
People talk about the shift from old print-based journalism to the new world of social media and the sites adapted to serve it. These are fast, responsive, and only just beginning to discover the power of controversy. They are memetic evolution shot into hyperdrive, and the omega point is a well-tuned machine optimized to search the world for the most controversial and counterproductive issues, then make sure no one can talk about anything else. An engine that creates money by burning the few remaining shreds of cooperation, bipartisanship and social trust.
Imagine Moloch looking out over the expanse of the world, eagle-eyed for anything that can turn brother against brother and husband against wife. Finally he decides “YOU KNOW WHAT NOBODY HATES EACH OTHER ABOUT YET? BIRD-WATCHING. LET ME FIND SOME STORY THAT WILL MAKE PEOPLE HATE EACH OTHER OVER BIRD-WATCHING”. And the next day half the world’s newspaper headlines are “Has The Political Correctness Police Taken Over Bird-Watching?” and the other half are “Is Bird-Watching Racist?”. And then bird-watchers and non-bird-watchers and different sub-groups of bird-watchers hold vitriolic attacks on each other that feed back on each other in a vicious cycle for the next six months, and the whole thing ends in mutual death threats and another previously innocent activity turning into World War I style trench warfare.
by Scott Alexander, Slate Star Codex | Read more:
Image: uncredited
[ed. And so it goes. Greenpeace has been doing this since, like... forever. Manipulating public opinion for propaganda and profit (as old as history itself) with outrageous antics. This is actually an old post, dredged up after reading the essay following this one on the decline (or siloing) of History studies (below). For something more current, see also: How ChatGPT Hijacks Democracy (NYT):]***
But for all the consternation over the potential for humans to be replaced by machines in formats like poetry and sitcom scripts, a far greater threat looms: artificial intelligence replacing humans in the democratic processes — not through voting, but through lobbying.ChatGPT could automatically compose comments submitted in regulatory processes. It could write letters to the editor for publication in local newspapers. It could comment on news articles, blog entries and social media posts millions of times every day. (...)
Rather than flooding legislators’ inboxes with supportive emails, or dominating the Capitol switchboard with synthetic voice calls, an A.I. system with the sophistication of ChatGPT but trained on relevant data could selectively target key legislators and influencers to identify the weakest points in the policymaking system and ruthlessly exploit them through direct communication, public relations campaigns, horse trading or other points of leverage.
When we humans do these things, we call it lobbying. Successful agents in this sphere pair precision message writing with smart targeting strategies. Right now, the only thing stopping a ChatGPT-equipped lobbyist from executing something resembling a rhetorical drone warfare campaign is a lack of precision targeting. A.I. could provide techniques for that as well. (...)
Moreover, the flexibility of A.I. could help achieve influence across many policies and jurisdictions simultaneously. Imagine an A.I.-assisted lobbying firm that can attempt to place legislation in every single bill moving in the U.S. Congress, or even across all state legislatures. Lobbying firms tend to work within one state only, because there are such complex variations in law, procedure and political structure. With A.I. assistance in navigating these variations, it may become easier to exert power across political boundaries.
When we humans do these things, we call it lobbying. Successful agents in this sphere pair precision message writing with smart targeting strategies. Right now, the only thing stopping a ChatGPT-equipped lobbyist from executing something resembling a rhetorical drone warfare campaign is a lack of precision targeting. A.I. could provide techniques for that as well. (...)
Moreover, the flexibility of A.I. could help achieve influence across many policies and jurisdictions simultaneously. Imagine an A.I.-assisted lobbying firm that can attempt to place legislation in every single bill moving in the U.S. Congress, or even across all state legislatures. Lobbying firms tend to work within one state only, because there are such complex variations in law, procedure and political structure. With A.I. assistance in navigating these variations, it may become easier to exert power across political boundaries.
