Thursday, April 20, 2023

"Anti-Woke" Beer

"Anti-woke" Bud Light knockoff is $35 for a six-pack (Boing Boing)
Image: Ultra Right Beer
[ed. Faux indignation for profit. It's the American Way. (War on Christmas? Is that over already? Who won?)]

"In recent weeks, conservative activists have thrown an epic tantrum over the fact that Bud Light launched a Pride promotional campaign with a trans influencer because we live in capitalism and it is profitable for companies to launch PR campaigns that make their products appeal to different audiences. Now, a conservative political operative who previously worked on Donald Trump's presidential campaign has launched a Bud Light alternative called "Ultra Right Beer." At $20 per six-pack and roughly $12 in shipping, here's what you get:"
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See also: Marjorie Taylor Greene and the Thick, Cracked Goggles of Grievance (NYT):

"But they have everything to do with the manner in which an alarming fraction of Americans regard and respond to political developments today. They look for evidence of offense to, and persecution of, whatever group of people they identify with. They invent that proof when it’s not there; when it is, they upsize it. Either way, their predetermined sense of grievance is the prism through which all is passed and all is parsed. It’s their Rosetta stone. It’s their binky."