Thursday, June 1, 2023

The Newest College Admissions Ploy

Paying to Make Your Teen a “Peer-Reviewed” Author

On a family trip to the Jersey Shore in the summer of 2021, Sophia’s go-to meal was the Chick-fil-A chicken sandwich. The buns were toasty, the chicken was crispy and the fries didn’t spill from the bag.

Sophia was entering her sophomore year in prep school, but her parents were already thinking ahead to college. They paid to enroll her in an online service called Scholar Launch, whose programs start at $3,500. Scholar Launch, which started in 2019, connects high school students with mentors who work with them on research papers that can be published and enhance their college applications.

Publication “is the objective,” Scholar Launch says on its website. “We have numerous publication partners, all are peer-reviewed journals.”

The prospect appealed to Sophia. “Nowadays, having a publication is kind of a given” for college applicants, she said. “If you don’t have one, you’re going to have to make it up in some other aspect of your application.”

Sophia said she chose marketing as her field because it “sounded interesting.” She attended weekly group sessions with a Scholar Launch mentor, a marketing executive who also taught at an Ivy League business school, before working one-on-one with a teaching assistant. Assigned to analyze a company’s marketing strategy, she selected Chick-fil-A.

Sophia’s paper offered a glowing assessment. She credited Chick-fil-A as “responsible for the popularity of the chicken sandwich,” praised its fare as healthier than fast-food burgers, saluted its “humorous yet honest” slogan (a cow saying, “Eat mor chikin”) and admired its “family-friendly” attitude and “traditional beliefs,” exemplified by closing its restaurants on Sundays. Parts of her paper sounded like a customer endorsement (and she acknowledged to ProPublica that her marketing analysis could’ve been stronger). Neither too dry nor too juicy, the company’s signature sandwich “is the perfect blend to have me wanting more after every bite,” she wrote. “Just from the taste,” Chick-fil-A “is destined for success.”

Her heartfelt tribute to the chicken chain appeared on the website of a new online journal for high school research, the Scholarly Review. The publication touts its “thorough process of review” by “highly accomplished professors and academics,” but it also displays what are known as preprints. They aren’t publications “in the traditional sense” and aren’t vetted by Scholarly Review’s editorial board, according to Roger Worthington, its chair.

That preprint platform is where Sophia’s paper appeared. Now a 17-year-old high school junior, she said she wasn’t aware of the difference between the journal and the preprint platform, and she didn’t think the less prestigious placement would hurt her college chances: “It’s just important that there’s a link out there.” 

Sophia is preparing to apply to college at a time when the criteria for gaining entry are in flux. The Supreme Court appears poised to curtail race-conscious affirmative action. Grade inflation makes it harder to pick students based on GPA, since so many have A averages. And the SAT and ACT tests, long criticized for favoring white and wealthy students, have fallen out of fashion at many universities, which have made them optional or dropped them entirely.

As these differentiators recede and the number of applications soars, colleges are grappling with the latest pay-to-play maneuver that gives the rich an edge: published research papers. A new industry is extracting fees from well-heeled families to enable their teenage children to conduct and publish research that colleges may regard as a credential. (...)

The programs serve at least 12,000 students a year worldwide. Most families are paying between $2,500 and $10,000 to improve their odds of getting into U.S. universities that accept as few as 1 in every 25 applicants. Some of the biggest services are located in China, and international students abound even in several U.S.-based programs.

The services pair high schoolers with academic mentors for 10-15 weeks to produce research papers. Online services typically shape the topic, direction and duration of the project, and urge students to complete and publish a paper regardless of how fruitful the exploration has been. “Publication specialists” then help steer the papers into a dizzying array of online journals and preprint platforms. Almost any high school paper can find an outlet. Alongside hardcore science papers are ones with titles like “The Willingness of Humans to Settle on Mars, and the Factors that Affect it,” “Social Media; Blessing Or Curse” and “Is Bitcoin A Blessing Or A Curse?

“You’re teaching students to be cynical about research,” said Kent Anderson, past president of the Society for Scholarly Publishing and former publishing director of the New England Journal of Medicine. “That’s the really corrosive part. ‘I can hire someone to do it. We can get it done, we can get it published, what’s the big deal?’” (...)

Online research services are an offshoot of the booming college-admissions-advising industry. They draw many of their students from the same affluent population that hires private counselors. Many families that are already paying thousands or tens of thousands of dollars for advice on essay writing and extracurricular activities pay thousands more for research help. Scholar Launch charges $3,500 for “junior” research programs and between $4,500 and $8,800 for advanced research, according to its website. (...)

Then there’s the question of credentials. Lumiere Education’s website has routinely identified mentors as Ph.D.s even when they don’t have a doctorate and described itself as “founded by Oxford and Harvard PhDs,” even though its founders, Dhruva Bhat and Stephen Turban, are pursuing doctorates. It’s “shorthand,” Turban said. “We’re not trying to deceive anyone.” After ProPublica questioned the practice, Lumiere changed mentors’ credentials on its website from “PhD” to “PhD student.”

Paid “mentors,” who are frequently doctoral students, play key roles in the process of generating papers by high schoolers. The job is “one of the most lucrative side hustles for graduate students,” as one Columbia Ph.D. candidate in political science put it. Another Ph.D. candidate, who mentored for two services, said that one paid her $200 an hour, and the other paid $150 — far more than the $25 an hour she earned as a teaching assistant in an Ivy League graduate course.

In some instances, the mentors seem to function as something more than advisers. Since high schoolers generally don’t arrive with a research topic, the mentor helps them choose it, and then may pitch in with writing, editing and scientific analysis.

by Daniel Golden, and Kunal Purohit, ProPublica | Read more:
Image: Rose Wong for ProPublica