Wednesday, October 11, 2023

Devon Turnbull, OJAS, Byredo, BYOJ-001, Olfactive Stereophonique, Blue Edition Fragrance Diffuser, 2022
via: here/here
[ed. Smell diffusion. Hmm. Ok. See also: The Principles of Retrograde Audio Design Inform a Cult Perfumer (Surface).]

Essentially, the device applies acoustic horn loading theories from speaker design to smell diffusion, resulting in a state-of-the-art bottle. Somewhat humorously called the “BYOJ-01 Biradial Controlled Directivity Scent Dispersion Device” and resembling an alien gramophone, it can distribute smells more efficiently than ever before.

Gorham and Turnbull, who both share childhood experiences at Hindu temples and meditation halls, also created a custom scent inspired by wooden structures to go inside. The fragrance evokes a temple-like experience while listening to music on a high-fidelity sound system and helps facilitate the transition between states of consciousness.