The economic and cultural juggernaut that is Taylor Swift’s Eras Tour has thundered into town for two long-awaited shows at Arrowhead Stadium. My 14-year-old daughter is out of bed shockingly early for a high school student on summer break—especially considering that last night, at 11 p.m., Swift dropped her latest album, the rerecorded Taylor’s Version of her 2010 LP “Speak Now,” the most recent flex in the 33-year-old global pop star’s ongoing power move to reclaim control of her back catalog by releasing note-for-note reconstructions of early albums whose master tapes were sold against her wishes. Any new music release—even new old music—is a major happening for millions of Swifties (as the worldwide community of hardcore Taylor Swift fans call themselves) who analyze and debate every song lyric, Instagram photo, tweet and snippet of stage patter like scripture.
The Eras Tour will inject around $4.6 billion into the U.S. economy and is expected to propel Swift herself to billionaire status. More than 110,000 ticket holders will pack Arrowhead for the Friday and Saturday night concerts, and many of them will be screaming teenage girls. But not all. Also out in force will be Taylor mamas introducing their daughters to Swiftie culture, Swiftie dads gamely sporting themed T-shirts emblazoned with song lyrics, college students attending their third or fourth show in the retrospective journey through the singer’s 17-year career, plus Gaylors, OG Swifties and a host of other subgroups that defy the common stereotype that the obsession with all things Taylor is exclusively a teen mania.
Among them will be a 51-year-old KU sociology professor whose scholarship and award-winning teaching focus largely on cultural sociology, which is concerned with the study of societal institutions, norms and practices. The author of three books that have peered into popular culture’s seedier corners, Brian Donovan will bring to his first Taylor Swift show the dual interests of a social scientist and a fan. Thanks to a research pivot that has its roots in the COVID-19 pandemic, the professor and self-described Swiftie is now concentrating his teaching and scholarship on the entertainment icon—in particular, on a product of her music and the community around it that is more difficult to quantify than tax revenue and other economic boosts, but that is essential for human well-being:
Joy.
Donovan joined the KU sociology faculty in 2001 and for two decades has taught the department’s class in cultural sociology. The class explores popular culture, and in the past few years the professor noticed that students often mentioned Taylor Swift in class discussions. Those references increased during the pandemic, which coincided with an uptick in Donovan’s own interest in Swift’s music.
He has considered himself a “low-key” fan since 2014, having bought Swift’s fifth album when it came out.
“I was really late to the party, but I fell in love with ‘1989,’” Donovan says. “I thought it was a perfect pop album. But I didn’t consider myself a Swiftie.”
He listened to her next album, “Reputation,” and followed the celebrity news about her feud with Kanye West and Kim Kardashian. A documentary on Swift, “Miss Americana,” provided a glimpse into her private life and hinted at a greater depth lurking behind her public persona.
But it was the pandemic that moved Donovan from casual fan to Swiftie. In 2020, while presumably on lockdown like many of her fans, Swift made two spare, folk-influenced albums. As families coped with isolation and schoolchildren’s relationships with friends and teachers suddenly narrowed to computer screens, Swift’s “Folklore” and “Evermore” arrived like a double shot of hope. Hearing her music ringing out during breaks from Zoom school offered consolation that at least some of the traditional delights of childhood were still there for the taking.
“When she released those two albums and I heard the song ‘The Last Great American Dynasty,’ something just clicked,” Donovan says. “That song seemed so brilliant to me that I just fell down the rabbit hole. I was listening to her back catalog and realizing I’d had a lot of preconceptions about her as a musician. I realized what a genius she was.
“I can claim that I was a fan during the ‘1989’ era, which is true, but like a lot of men my age, I only started to identify as a Swiftie in the ‘Folklore’ era.” (...)
Thus was born The Sociology of Taylor Swift, an honors seminar that (according to the syllabus) uses the pop supernova’s life and career “as a mirrorball to reflect on large-scale processes like the culture industry, celebrity, fandom, and the intersection of race, gender, and sexuality in contemporary American life.” The class, new this fall, will explore many of the cultural sociology topics Donovan normally teaches, such as the construction of authenticity, symbolic boundaries and gatekeeping, fandom and fan labor, and celebrity politics. “We will also use recent controversies and legal conflicts involving Swift,” the syllabus continues, “to examine questions about intellectual property, copyright, and the economics of creative industries.”
by Steven Hill, Kansas Alumni | Read more:
Among them will be a 51-year-old KU sociology professor whose scholarship and award-winning teaching focus largely on cultural sociology, which is concerned with the study of societal institutions, norms and practices. The author of three books that have peered into popular culture’s seedier corners, Brian Donovan will bring to his first Taylor Swift show the dual interests of a social scientist and a fan. Thanks to a research pivot that has its roots in the COVID-19 pandemic, the professor and self-described Swiftie is now concentrating his teaching and scholarship on the entertainment icon—in particular, on a product of her music and the community around it that is more difficult to quantify than tax revenue and other economic boosts, but that is essential for human well-being:
Joy.
Donovan joined the KU sociology faculty in 2001 and for two decades has taught the department’s class in cultural sociology. The class explores popular culture, and in the past few years the professor noticed that students often mentioned Taylor Swift in class discussions. Those references increased during the pandemic, which coincided with an uptick in Donovan’s own interest in Swift’s music.
He has considered himself a “low-key” fan since 2014, having bought Swift’s fifth album when it came out.
“I was really late to the party, but I fell in love with ‘1989,’” Donovan says. “I thought it was a perfect pop album. But I didn’t consider myself a Swiftie.”
He listened to her next album, “Reputation,” and followed the celebrity news about her feud with Kanye West and Kim Kardashian. A documentary on Swift, “Miss Americana,” provided a glimpse into her private life and hinted at a greater depth lurking behind her public persona.
But it was the pandemic that moved Donovan from casual fan to Swiftie. In 2020, while presumably on lockdown like many of her fans, Swift made two spare, folk-influenced albums. As families coped with isolation and schoolchildren’s relationships with friends and teachers suddenly narrowed to computer screens, Swift’s “Folklore” and “Evermore” arrived like a double shot of hope. Hearing her music ringing out during breaks from Zoom school offered consolation that at least some of the traditional delights of childhood were still there for the taking.
“When she released those two albums and I heard the song ‘The Last Great American Dynasty,’ something just clicked,” Donovan says. “That song seemed so brilliant to me that I just fell down the rabbit hole. I was listening to her back catalog and realizing I’d had a lot of preconceptions about her as a musician. I realized what a genius she was.
“I can claim that I was a fan during the ‘1989’ era, which is true, but like a lot of men my age, I only started to identify as a Swiftie in the ‘Folklore’ era.” (...)
Thus was born The Sociology of Taylor Swift, an honors seminar that (according to the syllabus) uses the pop supernova’s life and career “as a mirrorball to reflect on large-scale processes like the culture industry, celebrity, fandom, and the intersection of race, gender, and sexuality in contemporary American life.” The class, new this fall, will explore many of the cultural sociology topics Donovan normally teaches, such as the construction of authenticity, symbolic boundaries and gatekeeping, fandom and fan labor, and celebrity politics. “We will also use recent controversies and legal conflicts involving Swift,” the syllabus continues, “to examine questions about intellectual property, copyright, and the economics of creative industries.”
by Steven Hill, Kansas Alumni | Read more:
Image: uncredited
[ed. Same with me, when I heard The Last Great American Dynasty I became a believer - just the casual and matter of fact statement "... then it was bought by me". Wow. As evocative a story as Eleanor Rigby.]
