The Journey: Staying with pointlessly-shiny websites that don’t really make any sense, here’s a GLORIOUS example of ‘budgets? PAH! We work in luxe, darling, and budgets are things that the little people have to worry about!’ as an ethos. LVMH is apparently a VERY INNOVATIVE COMPANY in lots of different ways – while you might think that the best way to learn about that innovation might be to, I don’t know, read the business’ annual report, or to look through its portfolio of companies, or to listen to a talk with their head of innovation, you are WRONG! The best way, it turns out, is to access ‘The Journey’, a text-lite and VERY gnomic website which itself is just a portal to a bunch of equally-confusing and similarly-gnomic other websites! I love this so much – the fact that it uses copy like ‘navigate through LVMH’s new innovation territories and opens windows into the Group’s possible futures!’, which means literally nothing! The fact that it’s not really clear why you would want to click on anything! The fact that for some reason all of these innovative concepts are presented as strange, mirrored rectangles in some sort of strange space desert! The assumption that I have either the time, or the patience, to spend a few hours parsing whatever the fcuk LVMH thinks this all means! Well done EVERYONE, this is very special indeed.
[ed. I suppose when you have gazillions of bucks no one really cares, just make it edgy and
original. LVMH = LVMH Moët Hennessy Louis Vuitton.]
