Monday, February 12, 2024

Is Temu Legit?

If you're a frequent online shopper and have been bombarded with ads from a site called Temu, you may wonder what the website is all about. Temu is a Chinese-owned digital marketplace that took the internet by storm over the last year. According to Statista, Temu sees over 30 million new downloads every month, making it the number one shopping app in the App Store and Play Store.

If you've hesitated to place an order, it may be because you're unsure if the items are real, how long they take to get to your door, and if the items are of good quality. Well, look no further because this article addresses all the questions you might have about Temu. Let's get into it.

What is Temu?

Temu is an online shopping megastore that offers just about any product you can imagine. You can buy car accessories, clothing, kitchen appliances, electronics, outdoor furniture, power tools, baby clothes, and everything in between.

Temu's stand-out feature is that many of the site's products are incredibly cheap. You can buy shoes for $15, necklaces for $1, and wireless keyboards for $10. In fact, whatever you can think of is probably on Temu for less than $50.

Some people compare Temu to sites like Shein, Wish, and AliExpress, but Temu is a little different. Shein primarily focuses on fashion and clothing items, while customers can buy almost anything on Temu. Wish and AliExpress are known for having lower-quality items, longer shipping times, and a shorter item return window.

Temu launched in late 2022 and quickly rose to the top spot in the App Store and Play Store's shopping categories. People found out about Temu from ads and were attracted to the site's low prices.

Is Temu a legitimate website?

It depends on your definition of 'legitimate'. Yes, most of the products on Temu are real, as in, you will receive them, and it takes about 10 days before they reach your doorstep.

But any tech products you order on Temu are not name-brand unless they have a blue checkmark on their product listing. However, you can buy items like laptops, smartphones, and tablets, but they're from lesser-known manufacturers.

Last year, an HP representative told ZDNET that the company could not verify that the HP products on Temu were "from an authorized reseller or are authentic HP devices." Since ZDNET's inquiry, there are no products on Temu advertised as HP products.

Some customers say the items they ordered look slightly different than they did on the website or were lower quality than they expected.

What can I expect when I place an order?

Buying items from Temu follows the same formula as buying from any e-commerce site. You find things you like, add them to your cart, then check out.

However, there is one caveat before you purchase your items: You must have at least $10 worth of items in your cart before you can check out. Temu says the $10 minimum is to cover shipping fees for users who want free shipping.

If your items arrive late, Temu offers a $5 credit for packages purchased with standard shipping that arrive late. The company will credit you $13 for packages purchased with express shipping that arrive late.

In other cases, the items can arrive on time, can be decent or good quality, and can be exactly how they look on Temu's website. Product quality can be unpredictable, which is not so different from offerings on other online stores.

If you receive your items and they don't look like their online listing, or they arrive damaged, or they don't arrive at all, your order is eligible for Temu's Purchase Protection Program. This program guarantees your money back with a full refund if you return your items within 90 days of purchase.

Item prices on Temu are constantly fluctuating. If you buy an item and it decreases in price after your purchase, you can request a price adjustment. After you request a price adjustment, the difference will be available on your account as a Temu credit within minutes.

Why is Temu controversial?

Temu was accused by the U.S. government of potential data risks after its sister site, e-commerce platform Pinduoduo, was suspended by Google for containing malware. However, according to CNBC, analysts say Temu is less of a threat, and the risks associated with Pinduoduo were targeted at Chinese users.

Additionally, the U.S. House Select Committee on the Chinese Communist Party published a report that states Temu does not take the necessary steps to ensure the products on the site comply with the Uyghur Forced Labor Act.

The same report asserts that Temu exploits a U.S. commerce loophole that allows the company to avoid paying tariffs and complying with U.S. commerce laws and regulations.

Are the products on Temu good quality?

Temu is not accredited by the Better Business Bureau (BBB) and has an average rating of two-and-a-half out of five stars. Many recent complaints about Temu on the BBB website say that items never arrived or, if they did, took weeks or even months to arrive.

On social media, particularly on TikTok, many people are pleased with their Temu purchases. From little gadgets and household items to clothes and shoes, Temu is one of TikTok's popular obsessions.

I've tried products from Temu, and I encountered minimal problems. Of course, some items are cheaply made, but that's to be expected for a $1 to $3 item. However, generally, the items on Temu are what you would expect them to be.

by Jada Jones, ZDNET |  Read more:
Image: Idrees Abbas/SOPA Images/LightRocket via Getty Images
[ed. See also: We’re all addicted to cheap stuff — and Temu knows it (Vox); and, Temu Is Speedrunning American Familiarity (Atlantic).]