Initially, Frank received about one hundred postcards back. They told stories of infidelity, longing, abuse. Some were erotic. Some were funny. He displayed them at a local art exhibition and included an anonymous secret of his own. After the exhibition ended, though, the postcards kept coming. By 2024, Frank would have more than a million.
After his exhibit closed, the postcards took over Frank’s life. Hundreds poured into his mailbox, week after week. He decided to create a website, PostSecret, where every Sunday he uploaded images of postcards he’d received in the mail.
The website is a simple, ad-free blog with a black background, the 4x6 rectangular confessions emerging from the darkness like faces illuminated around a campfire. Frank is careful to keep himself out of the project—he thinks of the anonymous postcard writers as the project’s authors—so there’s no commentary. Yet curation is what makes PostSecret art. There’s a dream logic to the postcards’ sequence, like walking through a surrealist painting, from light to dark to absurd to profound.
I’m afraid that one day, we’ll find out TOMS are made by a bunch of slave kids!
I am a man. After an injury my hormones got screwed up and my breasts started to grow. I can’t tell anyone this but: I really like having tits.
I’m in love with a murderer… but I’ve never felt safer in anyone else’s arms.
I cannot relax in my bathtub because I have an irrational fear that it’s going to fall through the floor. (...)
For years, Frank has been interested in postcards as a medium of narrative. Before PostSecret, he had a project he called “The Reluctant Oracle,” in which he placed postcards with messages like Your question is a misunderstood answer into empty bottles and deposited them in a lake near his house. (A Washington Post article from the time said “The form is cliche: a message in a bottle,” but called the messages themselves “creepy and alluring.”)
What he considers his earliest postcard project, though, dates from his childhood. When he was in fifth grade, just as he was about to board the bus to camp in the mountains near Los Angeles, his mother handed him three postcards. She told him to write down any interesting experiences he had and mail the cards back home.
Frank took the cards. “It’s a Christian sleep-away camp, so of course a lot of crazy stuff happened, and of course I didn’t write my mom about any of it,” he said. But just before camp ended, he remembered the postcards, jotted something down, and mailed them. When he saw them in the mailbox a few days later, he wondered, Am I the same person that wrote this message days ago? The self, he had observed as a grade schooler, was always in a state of flux. (...)
PostSecret contains echoes of his time volunteering on the suicide prevention hotline. Like the hotline, the project draws attention to the ways people conceal parts of themselves, and encourages disclosure. But the postcards go even further: They’re public, available for anyone to see. They show us the types of stories people normally keep guarded, creating, in the aggregate, a living inventory of our taboos. (...)
Over the years, Frank has developed a process for selecting secrets. He sorts the most promising ones into a few boxes. A good secret involves a particular alchemy of art and content. He likes secrets he’s never heard before—there are fewer and fewer these days, but every once in a while something new will pop up—and secrets he has seen but which are presented in a surprising way. At this point, twenty years after the project began, he mostly relies on intuition to select those he posts to the website. He’s kept every postcard over the years, even during a cross-country move. (The secrets he’s posted in the past decade are stored in his upstairs closet and garage; the rest are mostly on loan to the Museum of Us, in San Diego.) Every postcard, that is, except one. He blames a relative for losing it.
On the website, the scrolling experience is simple enough—scroll, rectangle, scroll, next rectangle—but within the rectangles, something else is happening: a cacophony of colour, scrawl, scribble, cross-outs, stickers, stamps, maps, photographs, sketches. Once, I saw locks of hair taped to a postcard; the writer said they collected the hair of children they babysat. The spectre of tactility, if not tactility itself, reminds the viewer that there are thousands of people behind these postcards, and thousands of hours over the course of twenty years were spent creating them.
Is this sociology? Psychology? Voyeurism? The postcards are shaped like little windows, glimpses into someone’s life, devoid of context. Frank likes to think of them, in the collective, as a cross-section of human nature, and each week he tries to select a range of moods, including a smattering of lighthearted secrets to round out his postcard representation of the psyche, even though most of what he receives is dark. I wondered if reading all these secrets gave him some sort of unique lens into who we are, but he’s not sure. Everyone has different parts of themselves or their lives that they’re afraid to acknowledge. Today, most secrets he receives are about relationships—either feeling dissatisfied with a partner or revolving around loneliness.
“My hope is when people read the secrets each week they have no idea what I think about religion, politics, or feminism. I want to be across the board, so anyone can see themselves in a secret,” he said. “If it’s strong and offensive, guess what, people keep offensive, racist secrets in their heart. That’s part of the project—exposing that.” He doesn’t intentionally seek out racist or sexist secrets, and doesn’t post anything that’s “hardcore racist,” but he thinks there’s value in representing the less-than-savoury aspects of human nature, because that’s a true representation of who we are as a whole. (...)
Frank told me, “Most of our lives are secret. I think that in the same way that dark matter makes up ninety percent of the universe—this matter that we cannot see or touch or have any evidence of except for its effect on gravity—our lives are like that too. The majority of what we are and who we are is kept private inside. It might express itself in our behaviours, and our fears, and even in human conflict and celebration, but always in this sublimated way.”
by Meg Bernhard, Hazlitt | Read more:
Image: Frank Warren