Actual facts—and that near-relation of actual facts, widely distributed images—seem to confirm this view. Between 1995 and 2008, necktie sales plummeted from more than a billion dollars to less than seven hundred million, and, if a fashion historian on NPR is to be believed (and if you can’t believe NPR . . . ), ties are now “reserved for the most formal events—for weddings, for graduations, job interviews.” Post-pandemic, there is no sign of a necktie recovery: a now famous photograph from the 2022 G-7 summit shows the group’s leaders, seven men, all in open collars, making them look weirdly ready for a slightly senescent remake of “The Hangover.” As surely as the famous, supposedly hatless Inauguration of John F. Kennedy was said to have been the end of the hat, and Clark Gable’s bare chest in “It Happened One Night” was said to have been the end of the undershirt, the pandemic has been the end of the necktie.
Such truths are always at best half-truths. Sudden appearances and disappearances tend to reflect deeper trends, and, when something ends abruptly, it often means it was already ending, slowly. (Even the dinosaurs, a current line of thinking now runs, were extinguished by that asteroid only after having been diminished for millennia by volcanoes.) In “Hatless Jack,” a fine and entertaining book published several years ago, the Chicago newspaperman Neil Steinberg demonstrated that the tale of Kennedy’s killing off the hat was wildly overstated. The hat had been on its way out for a while, and Jack’s hatless Inauguration wasn’t, in any case, actually hatless: he wore a top hat on his way to the ceremony but removed it before making his remarks. Doubtless the same was true of the undershirt that Gable didn’t have on. They were already starting to feel like encumbrances, which might explain why Gable didn’t wear one. And so with the necktie. Already diminishing in ubiquity by the Obama years, it needed only a single strong push to fall into the abyss. (...)
What we now think of as the necktie—cut on the bias, made of three or four pieces of fabric, and faced with a lining—was actually a fairly recent, and local, invention, that of a New York schmatte tradesman named Jesse Langsdorf. What we call “ties” generically are, specifically, Langsdorf ties.
The Langsdorf necktie that emerged early in the twentieth century was, to be sure, hideously uncomfortable. (It is no accident that a necktie party was a grotesque nickname for a hanging.) Their constriction made them perhaps the masculine counterpart of the yet more uncomfortable fashion regime—high heels—forced upon women. (...)
Of course, the human appetite for display will never end, and, so, as the concentrated symbolism of the necktie evaporates, the rest of our clothes must carry its messages. The purposes of Warburgian pattern have now spread everywhere: to the cut of your jogging pants and the choice of your sneakers and, well, the cock of your snook. Where once the necktie blazoned out a specific identity from the general background of tailored gray, now everything counts. The most obvious successor garment to the necktie is the baseball cap, which declares its owner’s identity and affiliation not with some tantalizing occult pattern but the painful unsubtlety of actual text—the club named on the cap.
The Langsdorf necktie that emerged early in the twentieth century was, to be sure, hideously uncomfortable. (It is no accident that a necktie party was a grotesque nickname for a hanging.) Their constriction made them perhaps the masculine counterpart of the yet more uncomfortable fashion regime—high heels—forced upon women. (...)
Examine any now unused collection of ties, and you will find that they are full of tightly compressed meanings—once instantly significant to the spectator of the time and still occultly visible now. Not only the specific meanings of club membership but also the broader semiotics of style. In any vintage closet, there are likely to be knitted neckties that still reside within the eighties style of “American Gigolo”—which, believe it or not, helped bring Armani to America. The knit tie meant Italy, sports cars, daring, and a slight edge of the criminal. There are probably ties from Liberty of London—beautiful, flowered-print ties whose aesthetic ultimately derives from the Arts and Crafts movement, with its insistence on making the surfaces of modern life as intricate and complexly ornamental as a medieval tapestry or Pre-Raphaelite painting. If the closet is old enough, its ties will show a whole social history of the pallid fifties turning into the ambivalent sixties turning into the florid seventies. The New Yorker cartoonist Charles Saxon captured these transitions as they occurred, in a career that can be seen as a dazzling study of ties and their meanings. The neatly knotted ties of Cheeveresque commuters give way in the early seventies to the ever-broadening ties of advertising men, flags they waved to show off their desire to simultaneously woo the counterculture and keep out of it.
The tie could sometimes get so compressed in its significance as to lose its witty, stealthy character and become overly and unambiguously “loaded.” There is no better story of suicide-by-semiotics than that of the rise and death of the bow tie, which, beginning in the nineteen-eighties, became so single-mindedly knotted up with neoconservatism, in the estimable hands of George Will, that to wear one was to declare oneself a youngish fogy, a reader of the National Review, and a skeptic of big government. The wider shores of bow-tie-dom—the dashing, jaunty, self-mocking P. G. Wodehouse side of them—receded, and were lost. It became impossible to wear a bow tie and vote Democratic. (...)
The tie could sometimes get so compressed in its significance as to lose its witty, stealthy character and become overly and unambiguously “loaded.” There is no better story of suicide-by-semiotics than that of the rise and death of the bow tie, which, beginning in the nineteen-eighties, became so single-mindedly knotted up with neoconservatism, in the estimable hands of George Will, that to wear one was to declare oneself a youngish fogy, a reader of the National Review, and a skeptic of big government. The wider shores of bow-tie-dom—the dashing, jaunty, self-mocking P. G. Wodehouse side of them—receded, and were lost. It became impossible to wear a bow tie and vote Democratic. (...)
Of course, the human appetite for display will never end, and, so, as the concentrated symbolism of the necktie evaporates, the rest of our clothes must carry its messages. The purposes of Warburgian pattern have now spread everywhere: to the cut of your jogging pants and the choice of your sneakers and, well, the cock of your snook. Where once the necktie blazoned out a specific identity from the general background of tailored gray, now everything counts. The most obvious successor garment to the necktie is the baseball cap, which declares its owner’s identity and affiliation not with some tantalizing occult pattern but the painful unsubtlety of actual text—the club named on the cap.
[ed. Cock of your snook? Look it up yourself, I'm not doing it for you.]