Apps are all around us now. McDonald’s has an app. Dunkin’ has an app. Every chain restaurant has an app. Every food-delivery service too: Grubhub, Uber Eats, DoorDash, Chowbus. Every supermarket and big-box store. I currently have 139 apps on my phone. These include: Menards, Home Depot, Lowe’s, Joann Fabric, Dierbergs, Target, IKEA, Walmart, Whole Foods. I recently re-downloaded the Michaels app while I was in the Michaels checkout line just so I could apply a $5 coupon that the register failed to read from the app anyway.
It’s enough to drive you crazy, which is a process you can also track with apps for mental health, such as Headspace and Calm. Lots of apps are aiming to help you feel your best. My iPhone comes with Apple Health, but you might also find yourself with Garmin or Strava or maybe Peloton if you’re into that, or whichever app you need to scan into your local gym, or Under Armour, a polyester-shirt app that is also a jogging app. The MyChart app may help you reach a subset of your doctors and check a portion of your medical-test results. As for the rest? Different apps!
The tree of apps is always growing, always sending out its seeds. I have an app for every airline I have ever flown. And in every place I ever go, I use fresh apps to get around. In New York, I scan into the subway using just my phone, but the subway app tells me which lines are out of service. For D.C., I have the SmarTrip app. At home, in St. Louis, I have a physical pass for the Metrolink, but if I want to buy a ticket for my kid, I need to use the Transit app. For hiring a car, I’ve got the Uber app, which works almost anywhere, but I also have the app for Lyft, and Curb for taxis, just in case. Also, parking: I have ParkMobile, PayByPhone, and one other app whose name I can’t keep straight because it doesn’t sound like a parking app. (The app is called Passport. It took me many minutes of browsing on my phone to figure that out.)
If you’ve got kids, you’ll know they are the Johnny Appleseeds of pointless apps. An app may connect you to their school for accessing their schoolwork or connecting to their teachers; only thing is, you might be assigned a different app each year, or different apps for different kids in different classes. It could be Class Dojo, Brightwheel, Bloomz, or TalkingPoints. It could be ClassLink, SchoolStatus, or PowerSchool. The school bus might also have an app, so you can track it. And if your kids play sports, God help you. A friend has an app, SportsEngine, that describes itself as “the one app that does it all.” And yet, she has several more youth-sports apps on top of that.
Let’s talk about the office. Yes, there’s an app for that. There are a thousand apps for that. Google Docs has an app, as do Google Sheets, Slides, Mail, and Search. Microsoft is highly app-enabled, with separate apps for Outlook, Word, and Excel. Then, of course, you’ve got the groupware apps that allow you to coordinate with colleagues, such as Slack, Teams, Zoho, and Pumble. And the office-infrastructure apps that your employer may be using to, you know, make your job easier: Workday, Salesforce, Notion, Zendesk, Jira, Box, Loom, Okta. (...)
[ed. Hear, hear. It's like self-serve gas and grocery store checkouts. Over time, more and more friction gets passed on to consumers while businesses marginally cut costs and everything just gets more and more impersonal and frustrating. Some new technologies even require an app just to get an item operational and functioning properly. I happen to believe friction is one of the most important and least examined issues of our time. For the poor and middle classes it's a constant struggle to...well, do anything. And for the wealthy? A friction-less life means: personalized jets (absent endless security lines and set schedules), chauffered driving (and parking and drop-off services), curated meal prep, homecare, childcare, lawn care, unlimited entertainment options (absent ticketing hassles), and so on and so on, etc. Meanwhile, everybody else has to fight their way through life on a daily basis (not to mention hospital bills, insurance claims, DMV and a hundred other bureaucratic black holes. I think I need a personal secretary (and a few million bucks). Definitely not another app. See also: Sonos Admits Its Recent App Update Was a Colossal Mistake (Wired).]
The tree of apps is always growing, always sending out its seeds. I have an app for every airline I have ever flown. And in every place I ever go, I use fresh apps to get around. In New York, I scan into the subway using just my phone, but the subway app tells me which lines are out of service. For D.C., I have the SmarTrip app. At home, in St. Louis, I have a physical pass for the Metrolink, but if I want to buy a ticket for my kid, I need to use the Transit app. For hiring a car, I’ve got the Uber app, which works almost anywhere, but I also have the app for Lyft, and Curb for taxis, just in case. Also, parking: I have ParkMobile, PayByPhone, and one other app whose name I can’t keep straight because it doesn’t sound like a parking app. (The app is called Passport. It took me many minutes of browsing on my phone to figure that out.)
If you’ve got kids, you’ll know they are the Johnny Appleseeds of pointless apps. An app may connect you to their school for accessing their schoolwork or connecting to their teachers; only thing is, you might be assigned a different app each year, or different apps for different kids in different classes. It could be Class Dojo, Brightwheel, Bloomz, or TalkingPoints. It could be ClassLink, SchoolStatus, or PowerSchool. The school bus might also have an app, so you can track it. And if your kids play sports, God help you. A friend has an app, SportsEngine, that describes itself as “the one app that does it all.” And yet, she has several more youth-sports apps on top of that.
Let’s talk about the office. Yes, there’s an app for that. There are a thousand apps for that. Google Docs has an app, as do Google Sheets, Slides, Mail, and Search. Microsoft is highly app-enabled, with separate apps for Outlook, Word, and Excel. Then, of course, you’ve got the groupware apps that allow you to coordinate with colleagues, such as Slack, Teams, Zoho, and Pumble. And the office-infrastructure apps that your employer may be using to, you know, make your job easier: Workday, Salesforce, Notion, Zendesk, Jira, Box, Loom, Okta. (...)
Apps are now so numerous, and so ubiquitous, that they’ve become a form of nonsense.
Their premise is, of course, quite reasonable. Apps replaced clunky mobile websites with something clean and custom-made. They helped companies forge more direct connections with their customers, especially once push notifications came on the scene. They also made new kinds of services possible, such as geolocating nearby shops or restaurants, and camera-scanning your items for self-checkout. Apps could serve as branding too, because their icons—which are also business logos—were sitting on your smartphone screen. And apps allowed companies to collect a lot more data about their customers than websites ever did, including users’ locations, contacts, calendars, health information, and what other apps they might use and how often.
By 2021, when Apple started taking steps to curtail that data harvest, the app economy was already well established. Smartphones had become so widespread, companies could assume that any customer probably had one. That meant they could use their apps to off-load effort. Instead of printing boarding passes, Delta or American Airlines encouraged passengers to use their apps. At Ikea, customers could prepay for items in the app and speed through checkout. At Chipotle or Starbucks, an app allowed each customer to specify exactly which salsa or what kind of milk they wanted without holding people up. An apartment building that adopted a laundry app (ShinePay, LaundryView, WASH-Connect, etc.) spared itself the trouble of managing payments at its machines.
In other words, apps became bureaucratized. What started as a source of fun, efficiency, and convenience became enmeshed in daily life. Now it seems like every ordinary activity has been turned into an app, while the benefit of those apps has diminished.
Their premise is, of course, quite reasonable. Apps replaced clunky mobile websites with something clean and custom-made. They helped companies forge more direct connections with their customers, especially once push notifications came on the scene. They also made new kinds of services possible, such as geolocating nearby shops or restaurants, and camera-scanning your items for self-checkout. Apps could serve as branding too, because their icons—which are also business logos—were sitting on your smartphone screen. And apps allowed companies to collect a lot more data about their customers than websites ever did, including users’ locations, contacts, calendars, health information, and what other apps they might use and how often.
By 2021, when Apple started taking steps to curtail that data harvest, the app economy was already well established. Smartphones had become so widespread, companies could assume that any customer probably had one. That meant they could use their apps to off-load effort. Instead of printing boarding passes, Delta or American Airlines encouraged passengers to use their apps. At Ikea, customers could prepay for items in the app and speed through checkout. At Chipotle or Starbucks, an app allowed each customer to specify exactly which salsa or what kind of milk they wanted without holding people up. An apartment building that adopted a laundry app (ShinePay, LaundryView, WASH-Connect, etc.) spared itself the trouble of managing payments at its machines.
In other words, apps became bureaucratized. What started as a source of fun, efficiency, and convenience became enmeshed in daily life. Now it seems like every ordinary activity has been turned into an app, while the benefit of those apps has diminished.
by Ian Bogost, The Atlantic | Read more:
Image: Liana Finck[ed. Hear, hear. It's like self-serve gas and grocery store checkouts. Over time, more and more friction gets passed on to consumers while businesses marginally cut costs and everything just gets more and more impersonal and frustrating. Some new technologies even require an app just to get an item operational and functioning properly. I happen to believe friction is one of the most important and least examined issues of our time. For the poor and middle classes it's a constant struggle to...well, do anything. And for the wealthy? A friction-less life means: personalized jets (absent endless security lines and set schedules), chauffered driving (and parking and drop-off services), curated meal prep, homecare, childcare, lawn care, unlimited entertainment options (absent ticketing hassles), and so on and so on, etc. Meanwhile, everybody else has to fight their way through life on a daily basis (not to mention hospital bills, insurance claims, DMV and a hundred other bureaucratic black holes. I think I need a personal secretary (and a few million bucks). Definitely not another app. See also: Sonos Admits Its Recent App Update Was a Colossal Mistake (Wired).]
