[ed. Notice this talk was given in 2014. Things are much worse now and the pitchforks have been a long time coming. Maybe last week's killing of a United Healthcare executive indicates a boiling point (or data point).]
Nick Hanauer: You probably don't know me, but I am one of those .01 percenters that you hear about and read about, and I am by any reasonable definition a plutocrat. And tonight, what I would like to do is speak directly to other plutocrats, to my people, because it feels like it's time for us all to have a chat. Like most plutocrats, I too am a proud and unapologetic capitalist. I have founded, cofounded or funded over 30 companies across a range of industries. I was the first non-family investor in Amazon.com. I cofounded a company called aQuantive that we sold to Microsoft for 6.4 billion dollars. My friends and I, we own a bank. I tell you this — (Laughter) —unbelievable, right?
I tell you this to show that my life is like most plutocrats. I have a broad perspective on capitalism and business, and I have been rewarded obscenely for that with a life that most of you all can't even imagine: multiple homes, a yacht, my own plane, etc., etc., etc. But let's be honest: I am not the smartest person you've ever met. I am certainly not the hardest working. I was a mediocre student. I'm not technical at all. I can't write a word of code. Truly, my success is the consequence of spectacular luck, of birth, of circumstance and of timing. But I am actually pretty good at a couple of things. One, I have an unusually high tolerance for risk, and the other is I have a good sense, a good intuition about what will happen in the future, and I think that that intuition about the future is the essence of good entrepreneurship.
So what do I see in our future today, you ask? I see pitchforks, as in angry mobs with pitchforks, because while people like us plutocrats are living beyond the dreams of avarice, the other 99 percent of our fellow citizens are falling farther and farther behind. In 1980, the top one percent of Americans shared about eight percent of national [income], while the bottom 50 percent of Americans shared 18 percent. Thirty years later, today, the top one percent shares over 20 percent of national [income], while the bottom 50 percent of Americans share 12 or 13. If the trend continues, the top one percent will share over 30 percent of national [income] in another 30 years, while the bottom 50 percent of Americans will share just six.
You see, the problem isn't that we have some inequality. Some inequality is necessary for a high-functioning capitalist democracy. The problem is that inequality is at historic highs today and it's getting worse every day. And if wealth, power, and income continue to concentrate at the very tippy top, our society will change from a capitalist democracy to a neo-feudalist rentier society like 18th-century France. That was France before the revolution and the mobs with the pitchforks.
So I have a message for my fellow plutocrats and zillionaires and for anyone who lives in a gated bubble world: Wake up. Wake up. It cannot last. Because if we do not do something to fix the glaring economic inequities in our society, the pitchforks will come for us, for no free and open society can long sustain this kind of rising economic inequality. It has never happened. There are no examples. You show me a highly unequal society, and I will show you a police state or an uprising. The pitchforks will come for us if we do not address this. It's not a matter of if, it's when. And it will be terrible when they come for everyone, but particularly for people like us plutocrats.
I know I must sound like some liberal do-gooder. I'm not. I'm not making a moral argument that economic inequality is wrong. What I am arguing is that rising economic inequality is stupid and ultimately self-defeating. Rising inequality doesn't just increase our risks from pitchforks, but it's also terrible for business too. So the model for us rich guys should be Henry Ford. When Ford famously introduced the $5 day, which was twice the prevailing wage at the time, he didn't just increase the productivity of his factories, he converted exploited autoworkers who were poor into a thriving middle class who could now afford to buy the products that they made. Ford intuited what we now know is true, that an economy is best understood as an ecosystem and characterized by the same kinds of feedback loops you find in a natural ecosystem, a feedback loop between customers and businesses. Raising wages increases demand, which increases hiring, which in turn increases wages and demand and profits, and that virtuous cycle of increasing prosperity is precisely what is missing from today's economic recovery.
And this is why we need to put behind us the trickle-down policies that so dominate both political parties and embrace something I call middle-out economics. Middle-out economics rejects the neoclassical economic idea that economies are efficient, linear, mechanistic, that they tend towards equilibrium and fairness, and instead embraces the 21st-century idea that economies are complex, adaptive, ecosystemic, that they tend away from equilibrium and toward inequality, that they're not efficient at all but are effective if well managed. This 21st-century perspective allows you to clearly see that capitalism does not work by [efficiently] allocating existing resources. It works by [efficiently] creating new solutions to human problems. The genius of capitalism is that it is an evolutionary solution-finding system. It rewards people for solving other people's problems. The difference between a poor society and a rich society, obviously, is the degree to which that society has generated solutions in the form of products for its citizens. The sum of the solutions that we have in our society really is our prosperity, and this explains why companies like Google and Amazon and Microsoft and Apple and the entrepreneurs who created those companies have contributed so much to our nation's prosperity.
This 21st-century perspective also makes clear that what we think of as economic growth is best understood as the rate at which we solve problems. But that rate is totally dependent upon how many problem solvers — diverse, able problem solvers — we have, and thus how many of our fellow citizens actively participate, both as entrepreneurs who can offer solutions, and as customers who consume them. But this maximizing participation thing doesn't happen by accident. It doesn't happen by itself. It requires effort and investment, which is why all highly prosperous capitalist democracies are characterized by massive investments in the middle class and the infrastructure that they depend on.
We plutocrats need to get this trickle-down economics thing behind us, this idea that the better we do, the better everyone else will do. It's not true. How could it be? I earn 1,000 times the median wage, but I do not buy 1,000 times as much stuff, do I? I actually bought two pairs of these pants, what my partner Mike calls my manager pants. I could have bought 2,000 pairs, but what would I do with them? (Laughter) How many haircuts can I get? How often can I go out to dinner? No matter how wealthy a few plutocrats get, we can never drive a great national economy. Only a thriving middle class can do that.
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