Monday, March 3, 2025

New Transportation Options in Sugar Land


There once was a sugar plantation where cane fields stretched as far as the eye could see, and enslaved people—primarily African Americans—toiled away in the heat. In time, the plantation grew into a factory called Imperial Sugar, which grew into a city that was aptly named Sugar Land. Over the next few decades, Sugar Land grew beyond recognition. Master-planned neighborhoods sprouted, and as cars became popular in the 1970s, highways expanded to connect these neighborhoods—and also splinter them. In 1970, just over 3,000 people called Sugar Land home. In 2020, that number had skyrocketed to 110,000.

Sugar Land is located just southwest of Houston; today, it is the sixth-fastest growing city in the U.S., and it is running out of space. With only 4% of land left to build on, the city is looking for innovative transportation solutions—and looking up for answers.

Over the past year, Sugar Land has set in motion three big initiatives—one of them is a community microtransit service, the other two involve aerial solutions. Earlier this year, the city partnered with Wisk Aero, a company that has spent the past 14 years developing electric, self-flying taxis, also known as vertical take-off and landing (VTOL).

The pilot would allow residents to hop on an air taxi (from, say, downtown Sugar Land) and fly to a designated vertiport in a fraction of the time it would take them to drive. Mitchell Davies, deputy director of aviation at the Sugar Land Regional Airport, says the airport has identified potential locations for a so-called Vertiport and is working closely with Wisk Aero and the Federal Aviation Administration to conduct an airspace study. The Vertiport should become operational “by the end of the decade or sooner,” he says.

More recently, the city announced that it is studying the possibility of bringing an “autonomous elevated cable and rail mobility system” that would glide above its streets. The system, which is operated by a provider of urban mobility systems called Swyft Cities, can best be described as an on-demand gondola—a bit like Uber, except instead of a car, it’s a cabin that slides by to pick you up and drop you off at your desired location, with no stops in between. An engineering schematic study is currently underway to examine the potential for the gondola system, including potential locations. It is expected to be completed later this year.

When highways won’t do

The story of Sugar Land is the story of so many American cities, particularly in regions where the car is still king. Melanie Beaman, transportation and mobility manager at the City of Sugar Land, says that traffic in the region is expected to increase by 40-60% by 2045, and if the I-10 debacle in Houston is any indication, building more lanes won’t free up more space, it will simply attract more cars. “You’ll end up erasing the city with this big, huge mega-freeway,” she says.

To come up with solutions, the city conducted a yearslong study that culminated in a 163-page Mobility Master Plan. After interviewing close to 2,000 residents, they outlined plans to develop a safe streets program, to allocate more room for people to walk and bike, as well accommodate those who use wheelchairs and strollers. They also laid out their goal to position Sugar Land as an innovative mobility leader. “City leadership has told us to be bold in what we do with transportation,” says Beaman. “We’re told to be trailblazers and not be afraid to take risks.”

by Elissaveta M. Brandon, Fast Company | Read more:
Image: Wisk Aero, Whoosh Hold LP