A photo of my kids reading, transformed Studio Ghibli style by an AI (the AI flipped the book upside down).
I saw the dystopian potential for the future the exact moment I read a certain line in Kane Hsieh’s now-forgotten experiment, Transformer Poetry, where he published poems written by GPT-2. Most weren’t good, but at a certain point the machine wrote:
Fast forward six years, and the semantic apocalypse has started in earnest. People now report experiencing the exact internal psychological change I predicted about our collective consciousness all those years ago.
Just two days ago, OpenAI released their latest image generation model, with capabilities far more potent than the technology was even a year ago. Someone tweeted out the new AI could be used as a “Studio Ghibli style” filter for family photos. 20 million views later, everything online was Studio Ghibli.
Every meme was redone Ghibli-style, family photos were now in Ghibli-style, anonymous accounts face-doxxed themselves Ghibli-style. And it’s undeniable that Ghiblification is fun. I won’t lie. That picture of my kids reading together above, which is from a real photo—I exclaimed in delight when it appeared in the chat window like magic. So I totally get it. It’s a softer world when you have Ghibli glasses on. But by the time I made the third picture, it was less fun. A creeping sadness set in. (...)
Similarly, the new image model is a bit worse at other anime styles. But for Studio Ghibli, while I wouldn’t go so far as to say it’s passable, it’s also not super far from passable for some scenes. The AI can’t hold all the signature Ghibli details in mind—its limitation remains its intelligence and creativity, not its ability to copy style. Below on the left is a scene that took a real Studio Ghibli artist 15 months to complete. On the right is what I prompted in 30 seconds.
In the AI version, the action is all one way, so it lacks the original’s complexity and personality, failing to capture true chaos. I’m not saying it’s a perfect copy. But the 30 seconds vs. 15 months figure should give everyone pause.
The irony of internet Ghiblification is that Miyazaki is well-known for his hatred of AI, remarking once in a documentary that:
While ChatGPT can’t pull off a perfect Miyazaki copy, it doesn’t really matter. The semantic apocalypse doesn’t require AI art to be exactly as good as the best human art. You just need to flood people with close-enough creations such that the originals feel less meaningful.
Thou hast not a thousand days to tell me thou art beautiful.I read that line and thought: “Fuck.”
Fast forward six years, and the semantic apocalypse has started in earnest. People now report experiencing the exact internal psychological change I predicted about our collective consciousness all those years ago.
Just two days ago, OpenAI released their latest image generation model, with capabilities far more potent than the technology was even a year ago. Someone tweeted out the new AI could be used as a “Studio Ghibli style” filter for family photos. 20 million views later, everything online was Studio Ghibli.
Every meme was redone Ghibli-style, family photos were now in Ghibli-style, anonymous accounts face-doxxed themselves Ghibli-style. And it’s undeniable that Ghiblification is fun. I won’t lie. That picture of my kids reading together above, which is from a real photo—I exclaimed in delight when it appeared in the chat window like magic. So I totally get it. It’s a softer world when you have Ghibli glasses on. But by the time I made the third picture, it was less fun. A creeping sadness set in. (...)
Similarly, the new image model is a bit worse at other anime styles. But for Studio Ghibli, while I wouldn’t go so far as to say it’s passable, it’s also not super far from passable for some scenes. The AI can’t hold all the signature Ghibli details in mind—its limitation remains its intelligence and creativity, not its ability to copy style. Below on the left is a scene that took a real Studio Ghibli artist 15 months to complete. On the right is what I prompted in 30 seconds.
Studio Ghibli (left); the scene re-created using ChatGPT (right)
In the AI version, the action is all one way, so it lacks the original’s complexity and personality, failing to capture true chaos. I’m not saying it’s a perfect copy. But the 30 seconds vs. 15 months figure should give everyone pause.
The irony of internet Ghiblification is that Miyazaki is well-known for his hatred of AI, remarking once in a documentary that:
While ChatGPT can’t pull off a perfect Miyazaki copy, it doesn’t really matter. The semantic apocalypse doesn’t require AI art to be exactly as good as the best human art. You just need to flood people with close-enough creations such that the originals feel less meaningful.
by Eric Hoel, The Intrinsic Perspective | Read more:
Images: the author, ChatGPT, uncredited
