Instead they are run by a middle layer of managers who have entirely different incentives from the owners or the shareholders. (...)
Marc Andreessen called the PMC the ‘laptop class’:
Laptop Class (noun): Western upper-middle-class professionals who work through a screen and are totally abstracted from tangible physical reality and the real-world consequences of their opinions and beliefs.The PMC exists somewhere between what we think of as the traditional working class and the ruling class. While they aren’t capitalists and don't own the means of production, they do play a big role in upholding and extending capitalism’s reign.
The professional–managerial class tends to have incomes above the average for their country, with major exceptions being academia and print journalism." [Who are compensated with power instead.]
In other words, managers are a specific type of employee that are materially on the side of labor—but symbolically on the side of capital.
What Ehrenreich noted was a bifurcation: On the higher end more commercial PMCs were peeling off to join the elite tier of wealthy CEOs and managers, while on the lower end the PMCs were suffering from a collapse of many of their preexisting professions (e.g. academics, journalists, etc).
And so the academics and journalists had to make a choice: they could either join the traditional working class to fight against the capitalists or they could join the capitalists against the working class in the hope of getting rich in the process.
Post 2008, we saw the PMC join the working class to fight the capitalists in the Occupy Wall Street Movement. The majority of Occupy’s participants were college grads who had experienced massive student debt, unemployment, and downward mobility during the economic downturn. The language of “We are the 99%” reflected the fact that the movement’s participants saw themselves as part of the exploited masses.
But the Occupy movement quickly came and went. Corporations obviously didn’t support it because unlike more recent social movements, Occupy required real sacrifice on the part of the corporation. Bernie Sanders ended up losing to Hillary and that was that.
In an attempt to create these new social conflicts (anti-racism, anti-fascism, the gender wars), the PMC altogether ignored and suppressed class wars. When Nike says they’re committed to fighting anti-racism or anti-semitism, it buys them social capital that allows them to deflect against inquiries into how they treat their workers.
Over the next decade that PMC would eventually switch from working class to social justice rhetoric. After all, Wall Street couldn’t support Occupy Wall Street or broader unionization efforts while remaining in business, but they could fund activist efforts with billions of dollars while signaling to the type of elites they’d like to hire and do business with.
To further distinguish the PMC from the working class, colleges initiated the PMC into this esoteric language which made non-college goers feel left out and left behind. A great deal of what constitutes activism is an elaborate set of rules about what you can and can’t say about this or that group. The complexity of the rules is itself strategic — it’s a way of doling out power to the college grads who learned all the rules while taking away power from the non-elites who didn’t.
Activism became not just a social philosophy, but an elite status marker. As David Brooks once put it, “You have to possess copious amounts of cultural capital to feel comfortable using words like intersectionality, heteronormativity, cisgender, problematize, triggering, and Latinx”. More specifically, you have to go to college to learn those words, which excludes two-thirds of the country.
Activism also became a strategy for professional advancement beyond college. By calling out the privilege and moral failings of those above them in the corporate pecking order, young elites became able to intimidate Boomer administrators and usurp power from them.
This isn’t all just ideological posturing, it’s also a practical necessity. The truth is that we have too many college educated people without technical skills who expect high-status and high-paying jobs and there simply aren’t enough jobs for them.
by Erik Torenberg | Read more:
Image: uncredited
