Going Coconuts

by Seth Stevenson, Slate

Strolling around New York this past summer, I found it impossible to escape the giant, redheaded visage of Rihanna—often staring out at me from the side of a bus barreling through a crowded intersection. The singer had temporarily eschewed her punk warrior aesthetic in favor of a frilly white frock and a tropical beach idyll. In her hand: a Tetra Pak full of Vita Coco coconut water. “Hydrate naturally, from a tree, not a lab,” the ad copy implored.

I’d always thought of coconut water as a treat only encountered when traveling. Sold from a roadside cement-block hut in Vietnam. Sipped from a wrinkled plastic bag pierced with a straw. But the product (which is simply the juice of a young, hacked-open coconut) has suddenly flooded the U.S. market. It’s ubiquitous in Manhattan bodegas, shoving aside the 24 oz. aluminum cans of Modelo. Category leader Vita Coco reports 2009 sales volume of $20 million, 2010 sales of $40 million, and expected 2011 sales of $100 million. Competitors boast similar growth rates. What’s driving this specialty beverage boomlet? And how long can it last?

The most important trend in the refreshment business—going on for more than a decade—is the flight away from sugary, carbonated soft drinks like Coke and Fanta (CSDs in industry parlance) and toward drinks perceived as healthier, more natural choices. The decline of the soda stems in part from the aging of our population; 60-year-old baby boomers are less likely than they once might have been to guzzle down a fizzy Mountain Dew. But there is also a general movement toward something the trend spotters call “wellness.” Achieving wellness, as best I understand it, involves cultivating a keen awareness of nutritional concepts, meditative techniques, and which brand of yoga pants make your butt look awesome.

In fact, the successful arrival of coconut water on these shores has more to do with yoga than you might think. The wellness trend has inspired several profitable beverage launches—inspiring massive bottled water brands like Dasani and Aquafina, alternative sports drink concoctions like Vitamin Water, and single-ingredient juices like Pom Wonderful. Both Vita Coco and close competitor Zico were launched in 2004, near the dawn of the current yoga craze, and their early success was built on the (supple, flexible) backs of yoga-loving women.

In South America and Southeast Asia, coconut water is an anytime drink for all sorts of occasions. Vita was born when its founders chatted up a pair of Brazilian women in a Lower East Side bar, getting an earful about how much the gals missed the coconut water that was a daily staple for them back home. Zico came to be when CEO Mark Rampolla, upon returning home from his job as an executive for International Paper in Latin America, found he and his wife couldn’t live without the stuff. But the key to getting the beverage off the ground in the United States turned out to be yoga and pilates fiends who became the brands’ early adopters and first American evangelists.

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The King of Human Error

by Michael Lewis, Vanity Fair

We’re obviously all at the mercy of forces we only dimly perceive and events over which we have no control, but it’s still unsettling to discover that there are people out there—human beings of whose existence you are totally oblivious—who have effectively toyed with your life. I had that feeling soon after I published Moneyball. The book was ostensibly about a cash-strapped major-league baseball team, the Oakland A’s, whose general manager, Billy Beane, had realized that baseball players were sometimes misunderstood by baseball professionals, and found new and better ways to value them. The book attracted the attention of a pair of Chicago scholars, an economist named Richard Thaler and a law professor named Cass Sunstein (now a senior official in the Obama White House). “Why do professional baseball executives, many of whom have spent their lives in the game, make so many colossal mistakes?” they asked in their review in The New Republic. “They are paid well, and they are specialists. They have every incentive to evaluate talent correctly. So why do they blunder?” My book clearly lacked a satisfying answer to that question. It pointed out that when baseball experts evaluated baseball players their judgment could be clouded by their prejudices and preconceptions—but why? I’d stumbled upon a mystery, the book reviewers noted, and I’d failed not merely to solve it but also to see that others already had done so.  (...)

Kahneman and Tversky were psychologists, without a single minor-league plate appearance between them, but they had found that people, including experts, unwittingly use all sorts of irrelevant criteria in decision-making. I’d never heard of them, though I soon realized that Tversky’s son had been a student in a seminar I’d taught in the late 1990s at the University of California, Berkeley, and while I was busy writing my book about baseball, Kahneman had apparently been busy receiving the Nobel Prize in Economics. And he wasn’t even an economist. (Tversky had died in 1996, making him ineligible to share the prize, which is not awarded posthumously.) I also soon understood how embarrassed I should be by what I had not known.

Between 1971 and 1984, Kahneman and Tversky had published a series of quirky papers exploring the ways human judgment may be distorted when we are making decisions in conditions of uncertainty. When we are trying to guess which 18-year-old baseball prospect would become a big-league all-star, for example. To a reader who is neither psychologist nor economist (i.e., me), these papers are not easy going, though I am told that compared with other academic papers in their field they are high literature. Still, they are not so much written as constructed, block by block. The moment the psychologists uncover some new kink in the human mind, they bestow a strange and forbidding name on it (“the availability heuristic”). In their most cited paper, cryptically titled “Prospect Theory,” they convinced a lot of people that human beings are best understood as being risk-averse when making a decision that offers hope of a gain but risk-seeking when making a decision that will lead to a certain loss. In a stroke they provided a framework to understand all sorts of human behavior that economists, athletic coaches, and other “experts” have trouble explaining: why people who play the lottery also buy insurance; why people are less likely to sell their houses and their stock portfolios in falling markets; why, most sensationally, professional golfers become better putters when they’re trying to save par (avoid losing a stroke) than when they’re trying to make a birdie (and gain a stroke).

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Photograph by Patrick Ecclesine

Are Cookbooks Obsolete?

by Julia Moskin, NY Times

For many cooks, the pleasure of Thanksgiving is in the planning. In early November, the recipe folders come out, along with dreams of learning to perfect a lattice pie crust, and the cookbooks covered with splatters and sticky notes that evoke holidays past.

Fast-forward two weeks, to the sweaty hours when the sticky notes have curled up and blown away, the cookbooks are taking up all the counter space, and the illustrations for cooking a turkey in “Joy of Cooking” are revealed to be no more informative than they were in 1951.

If the people developing cooking apps for tablets have their way, that kind of scene will soon be a relic. And so will the whole notion of recipes that exist only as strings of words. Many early cooking apps were unsatisfying: slow, limited, less than intuitive and confined to tiny phone screens. Even avid cooks showed little interest in actually cooking from them.

But with the boom in tablet technology, recipes have begun to travel with their users from home to the office to the market and, most important, into the kitchen. With features like embedded links, built-in timers, infographics and voice prompts, the richness of some new apps — like Baking With Dorie, from the baking expert Dorie Greenspan; Jamie Oliver’s 20-Minute Meals; and Professional Chef, the vast app released last month by the Culinary Institute of America — hint that books as kitchen tools are on the way out.

“I never thought I would say this, but I don’t go anywhere without my iPad,” said Kristin Young, a collector of cookbooks in Santa Barbara, Calif., who said that even her favorite volumes are gathering dust. “If it’s not on my tablet, it’s just not useful anymore.”

The interface of a tablet offers possibilities to the cook that would be impossible with a laptop, let alone a book. Swiping, tapping and zooming through information presented in multimedia is a good match for the experience of cooking, which involves all the senses and the brain, as well. And when those faculties fail, as often happens in high-stress kitchen scenarios like Thanksgiving, apps can come to the rescue with features like technique videos, embedded glossaries and social media links.

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illustration: Tony Cenicola/The New York Times

Kerry James Marshall (b.1955, USA) - Nude (Spotlight). Acrylic on pvc, 61 1/8 x 72 7/8 x 2 7/8 inches (2009)
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Terminator: Attack of the Drone

by Mohsin Hamid, Guardian

Ma doesn't hear it. She's asleep, snorin' like an old brown bear after a dogfight. Don't know how she manages that. 'Cause I can hear it. The whole valley can hear it. The machines are huntin' tonight.

There ain't many of us left. Humans I mean. Most people who could do already escaped. Or tried to escape anyways. I don't know what happened to 'em. But we couldn't. Ma lost her leg to a landmine and can't walk. Sometimes she gets outside the cabin with a stick. Mostly she stays in and crawls. The girls do the work. I'm the man now.

Pa's gone. The machines got him. I didn't see it happen but my uncle came back for me. Took me to see Pa gettin' buried in the ground. There wasn't anythin' of Pa I could see that let me know it was Pa. When the machines get you there ain't much left. Just gristle mixed with rocks, covered in dust.

I slip outside. Omar's there waitin'. "What took ya so long?" he says. He's a boy like me but he's taller so he acts like he's older. "Ya got it?"

"Yeah," I say. I take it out from under my shawl. It's a piece of mirror from the white pickup we found all flattened next to the stream. Truck looked like a giant gone stepped on it. I'd asked Omar how big the machines were and he'd said not that big. Not the ones we had 'round here. But he'd said talk was there be bigger machines out there. Out in the southlands. Machines that could walk. So big each step sound like thunder.

At night I sometimes couldn't sleep 'cause I thought I heard 'em big ones comin'. But they never came. Most likely, there was no such. But my sisters still said if those machines come they surely kill everythin'. They said you'd better run when you hear those machines comin'. But what do they know. They're just girls. They get so scared sometimes they go pee inside when they're supposed be asleep and Ma has to thrash 'em. I only done gone pee inside once, and 'cause I'm the man now Ma ain't thrashed me much that time.

But there's no thunderin' tonight. Tonight there's that other sound. Sound of the machines that fly. That's the kind of machine we get in these parts. You can't see 'em at night. Sometimes you can't see 'em in the day neither. But you hear 'em all the time, huntin'. They'll go away for days. Sometimes weeks'll go by and you ain't heard 'em once. Then they'll be back and there'll be a burial. Ain't no-one never killed a machine in our valley. But Omar and I reckon we've got a chance of it when the sun comes up. Only first we got to get ourselves in position.

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Photograph: Getty

Alvin Lee

Pay to Play: A Vast New Database

[ed.  Great.  Like we need more money in politics.  Thanks, Supreme Court for Citizens United, the gift that (literally) keeps on giving.]

by Ed Pilkington, Guardian

The secretive oil billionaires the Koch brothers are close to launching a nationwide database connecting millions of Americans who share their anti-government and libertarian views, a move that will further enhance the tycoons' political influence and that could prove significant in next year's presidential election.

The database will give concrete form to the vast network of alliances that David and Charles Koch have cultivated over the past 20 years on the right of US politics. The brothers, whose personal wealth has been put at $25bn each, were a major force behind the creation of the tea party movement and enjoy close ties to leading conservative politicians, financiers, business people, media figures and US supreme court judges.

The voter file was set up by the Kochs 18 months ago with $2.5m of their seed money, and is being developed by a hand-picked team of the brothers' advisers. It has been given the name Themis, after the Greek goddess who imposes divine order on human affairs.  (...)

The database will bring together information from a plethora of right-wing groups, tea party organisations and conservative-leaning thinktanks. Each one has valuable data on their membership – including personal email addresses and phone numbers, as well as more general information useful to political campaign strategists such as occupation, income bracket and so on.

By pooling the information, the hope is to create a data resource that is far more potent than the sum of its parts. Themis will in effect become an electoral roll of right-wing America, allowing the Koch brothers to further enhance their power base in a way that is sympathetic to, but wholly independent of, the Republican party.  (...)

Many of the causes backed by the brothers clearly chime with their own self-interests. To encourage the denial of global warming science is obviously advantageous to businessmen who have made their fortunes in drilling and piping of oil; low taxation suits billionaires wanting to cut their own tax contributions; a bonfire of state regulations over business and the environment would be beneficial to a multinational corporation like Koch Industries, which is the second largest private company in the US.

But the two men are also anti-government ideologues who believe in what they preach, an inheritance from their fiercely anti-communist father Fred, who was a founder of the radical right-wing John Birch Society. David Koch stood as vice-presidential candidate for the Libertarian party in 1980 on a platform of doing away with a host of public bodies including the Department of Energy, the Environmental Protection Agency, the FBI, the CIA, social security, welfare, taxation and public schools.

Though the Kochs have already stamped their influence on the American right, their impact to date looks like small beer compared with their ambitious plans for 2012. According to Kenneth Vogel of Politico, the brothers intend to use their leverage among billionaire conservatives to pump more than $200m into the proceedings, focusing in particular on the presidential race.

Their potential to sway the electorate through the sheer scale of their spending has been greatly enhanced by Citizens United, last year's controversial ruling by the US supreme court that opened the floodgates to corporate donations in political campaigns. The ruling allows companies to throw unlimited sums to back their chosen candidates, without having to disclose their spending.

That makes 2012 the first Citizens United presidential election, and in turn offers rich pickings to the Koch brothers. They have already made clear their intentions. At their most recent billionaires' gathering in Vail, Colorado in June, Charles Koch described next year's presidential contest as "the mother of all wars". A tape of his private speech obtained by Mother Jones said the fight for the White House would be a battle "for the life or death of this country".

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Watching the Moon by Conchita Carambano
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A Conspiracy of Hogs: The McRib as Arbitrage

by Willy Staley, Awl

One of McDonald’s most divisive products, the McRib, made its return last week. For three decades, the sandwich has come in and out of existence, popping up in certain regional markets for short promotions, then retreating underground to its porky lair—only to be revived once again for reasons never made entirely clear. Each time it rolls out nationwide, people must again consider this strange and elusive product, whose unique form sets it deep in the Uncanny Valley—and exactly why its existence is so fleeting.

The McRib was introduced in 1982—1981 according to some sources—and was created by McDonald’s former executive chef Rene Arend, the same man who invented the Chicken McNugget. Reconstituted, vaguely anatomically-shaped meat was something of a specialty for Arend, it seems. And though the sandwich is made of pork shoulder and/or reconstituted pork offal slurry, it is pressed into patties that only sort of resemble a seven-year-old’s rendering of what he had at Tony Roma’s with his granny last weekend.

These patties sit in warm tubs of barbecue sauce before an order comes up on those little screens that look nearly impossible to read, at which point it is placed on a six-inch sesame seed roll and topped with pickle chips and inexpertly chopped white onion. In addition to being the outfit's only long-running seasonal special and the only pork-centric non-breakfast item at maybe any American fast food chain, the McRib is also McDonald’s only oblong offering, which is curious, too—McDonald’s can make food into whatever shape it wants: squares, nuggets, flurries! Why bother creating the need for a new kind of bun?

The physical attributes of the sandwich only add to the visceral revulsion some have to the product—the same product that others will drive hundreds of miles to savor. But many people, myself included, believe that all these things—the actual presumably entirely organic matter that goes into making the McRib—are somewhat secondary to the McRib’s existence. This is where we enter the land of conjectures, conspiracy theories and dark, ribby murmurings. The McRib's unique aspects and impermanence, many of us believe, make it seem a likely candidate for being a sort of arbitrage strategy on McDonald's part. Calling a fast food sandwich an arbitrage strategy is perhaps a bit of a reach—but consider how massive the chain's market influence is, and it becomes a bit more reasonable.

Arbitrage is a risk-free way of making money by exploiting the difference between the price of a given good on two different markets—it’s the proverbial free lunch you were told doesn’t exist. In this equation, the undervalued good in question is hog meat, and McDonald’s exploits the value differential between pork’s cash price on the commodities market and in the Quick-Service Restaurant market. If you ignore the fact that this is, by definition, not arbitrage because the McRib is a value-added product, and that there is risk all over the place, this can lead to some interesting conclusions. (If you don’t want to do something so reckless, then stop here.)

The theory that the McRib’s elusiveness is a direct result of the vagaries of the cash price for hog meat in the States is simple: in this thinking, the product is only introduced when pork prices are low enough to ensure McDonald’s can turn a profit on the product. The theory is especially convincing given the McRib's status as the only non-breakfast fast food pork item: why wouldn't there be a pork sandwich in every chain, if it were profitable?

Fast food involves both hideously violent economies of scale and sad, sad end users who volunteer to be taken advantage of. What makes the McRib different from this everyday horror is that a) McDonald’s is huge to the point that it’s more useful to think of it as a company trading in commodities than it is to think of it as a chain of restaurants b) it is made of pork, which makes it a unique product in the QSR world and c) it is only available sometimes, but refuses to go away entirely.

If you can demonstrate that McDonald’s only introduces the sandwich when pork prices are lower than usual, then you’re but a couple logical steps from concluding that McDonald’s is essentially exploiting a market imbalance between what normal food producers are willing to pay for hog meat at certain times of the year, and what Americans are willing to pay for it once it is processed, molded into illogically anatomical shapes, and slathered in HFCS-rich BBQ sauce.

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Photo by "theimpulsivebuy."

Escalation in Digital Sleuthing

by Marc Parry, Chronicle of Higher Education

The spread of technology designed to combat academic cheating has created a set of tricky challenges, and sometimes unexpected fallout, for faculty members determined to weed out plagiarism in their classrooms.

In the latest development, the company that sells colleges access to Turnitin, a popular plagiarism-detection program that checks uploaded papers against various databases to pinpoint unoriginal content, now also caters directly to students with a newer tool called WriteCheck, which lets users scan papers for plagiarism before handing them in.

Meanwhile, faculty members at some colleges are adopting a reverse image-search program called TinEye, which lets them investigate plagiarism in ­visual materials like photos and architectural designs.

Cheating is nothing new. But as the ­frontiers of academic policing continue to advance—some 2,500 colleges now use Turnitin—faculty members are being pushed to confront classroom conundrums: Should they scan all papers for plagiarism, and risk poisoning the classroom atmosphere? Should they check only suspicious texts, and preserve harmony at the risk of missing clever cheaters? Could Turnitin and technologies like it lead to more plagiarism, since professors might depend on their imperfect results rather than vigorously investigate suspicious material on their own?

One expert on plagiarism, Rebecca Moore Howard, worries that the widespread adoption of antiplagiarism programs is putting professors in the role of police officers. "When used as a default, they also set up a default climate of suspicion in the classroom," says Ms. Howard, a professor of writing and rhetoric at Syracuse University.

Gauging the extent of plagiarism is difficult. Roughly 62 percent of undergraduates and 40 percent of graduate students admit to having cheated on written work, according to the latest figures from a long-running national survey by Clemson University's International Center for Academic Integrity. The infractions range from cut-and-paste copying to buying a custom-written paper from an essay mill. Despite the perception that cheating has gotten out of hand with so much online content available to copy, the numbers have not changed much over the two decades that the survey has been conducted.

What has changed is how much easier it is to find plagiarism. Once, instructors who suspected cheating had to trek off to the library and hope they could track down the book a student had plagiarized from, recalls Susan D. Blum, a professor of anthropology at the University of Notre Dame. Now they can start the investigation with software that resembles a spell-checker. Some colleges even mandate that all written assignments be subjected to a digital pat-down. The growth of online education also favors such scanning, since papers must be submitted electronically anyway.

The results of all this digital sleuthing can be devastating, a fact that was driven home in a widely discussed blog post that drew fresh attention to the issue in recent months. In an essay headlined, "Why I will never pursue cheating again," Panagiotis Ipeirotis described what happened after he started using Turnitin in his "Introduction to Information Technology" class last fall at New York University. By the end of the semester, 22 out of the 108 students had admitted cheating.

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Photo: Sarah Weeden for The Chronicle

Persephone

[ed.  Top photo is Thomas Hart Benton taken in 1939, by Alfred Eisenstaedt.  What I like about this picture are the artists in the background who are painting relatively straightforward nudes while Benton sees something quite different.  And, if you're wondering what it's like to be a nude model (who doesn't?), read this.]

Persephone, 1938-1939, by Thomas Hart Benton
via:  here and here

Joe Frazier, (1944-2011)

[ed.  Another legend passes.  Along with the links in this story, there's also this article by David Halberstam from 2001.]

by Aaron Goldstein, American Spectator

Boxing legend Joe Frazier died tonight of liver cancer. He was 67.

Popularly known as Smokin' Joe, Frazier turned pro in 1965 after winning a Gold Medal at the 1964 Tokyo Olympics. He captured the vacant WBC and WBA Heavyweight titles with a TKO over Jimmy Ellis at Madison Square Garden in February 1970.

But just over a year later, Frazier would become a household name when he became the first man to defeat Muhammad Ali, winning a unaminous decision at Madison Square Garden becoming the Undisputed Heavyweight Champion of the World in what was billed as "The Fight of the Century." Frazier's triumph was punctuated with a devastating left hook which felled Ali to the canvass.

After two more successful title defenses, Frazier lost his title in January 1973 to George Foreman on second round TKO in Jamaica. It would mark the first defeat of his professional career. A year later, Frazier would fight Ali for a second time at Madison Square Garden and lose a twelve round unanimous decision.
However, Frazier would tally victories against both Jerry Quarry and Jimmy Ellis which would earn him one more shot at Ali who by this time had once again become the Undisputed Heavyweight Champion of the World with his victory over Foreman in the Rumble in the Jungle in Zaire. In October 1975, Frazier and Ali fought a blistering battle in the Philippines in what became known as The Thrilla in Manila. Ali prevailed when the fight was stopped before the 15th round by Frazier's trainer, Eddie Futch. The truth is that neither fighter was the same after that night.

Frazier fought once again against Foreman the following year and once again lost by TKO. After a five year absence, Frazier laced up his gloves for his last professional fight in 1981.

What is so mysterious is Ali's contempt toward Frazier. Ali frequently called Frazier an "Uncle Tom" and a gorilla despite the fact that Frazier had publicly opposed Ali being stripped of the title for refusing to fight in Vietnam. Not only that but Frazier personally lobbied President Nixon to allow Ali to fight.

His son Marvis would also turn pro although he would never attain his father's success in the ring. Frazier spent his later years largely away from the limelight, preferring to train up and coming fighters in his gym in Philadelphia.

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Photo: AP

Living room design from the Home Furnishings Guide, 1967.via:

Fighting the Vapors

[ed.  John Tierney looks at e-cigarettes and the forces shaping both sides of the debate.]

by John Tierney, NY Times {excerpt}

The controversy is part of a long-running philosophical debate about public health policy, but with an odd role reversal. In the past, conservatives have leaned toward “abstinence only” policies for dealing with problems like teenage pregnancy and heroin addiction, while liberals have been open to “harm reduction” strategies like encouraging birth control and dispensing methadone.

When it comes to nicotine, though, the abstinence forces tend to be more liberal, including Democratic officials at the state and national level who have been trying to stop the sale of e-cigarettes and ban their use in smoke-free places. They’ve argued that smokers who want an alternative source of nicotine should use only thoroughly tested products like Nicorette gum and prescription patches — and use them only briefly, as a way to get off nicotine altogether.

The Food and Drug Administration tried to stop the sale of e-cigarettes by treating them as a “drug delivery device” that could not be marketed until its safety and efficacy could be demonstrated in clinical trials. The agency was backed by the American Cancer Society, the American Heart Association, Action on Smoking and Health, and the Center for Tobacco-Free Kids.

The prohibitionists lost that battle last year, when the F.D.A. was overruled in court, but they’ve continued the fight by publicizing the supposed perils of e-cigarettes. They argue that the devices, like smokeless tobacco, reduce the incentive for people to quit nicotine and could also be a “gateway” for young people and nonsmokers to become nicotine addicts. And they cite an F.D.A. warning that several chemicals in the vapor of e-cigarettes may be “harmful” and “toxic.” But the agency has never presented evidence that the trace amounts actually cause any harm, and it has neglected to mention that similar traces of these chemicals have been found in other F.D.A.-approved products, including nicotine patches and gum. The agency’s methodology and warnings have been lambasted in scientific journals by Dr. Polosa and other researchers, including Brad Rodu, a professor of medicine at the University of Louisville in Kentucky.

Writing in Harm Reduction Journal this year, Dr. Rodu concludes that the F.D.A.’s results “are highly unlikely to have any possible significance to users” because it detected chemicals at “about one million times lower concentrations than are conceivably related to human health.” His conclusion is shared by Michael Siegel, a professor at the Boston University School of Public Health.

“It boggles my mind why there is a bias against e-cigarettes among antismoking groups,” Dr. Siegel said. He added that it made no sense to fret about hypothetical risks from minuscule levels of several chemicals in e-cigarettes when the alternative is known to be deadly: cigarettes containing thousands of chemicals, including dozens of carcinogens and hundreds of toxins.

Both sides in the debate agree that e-cigarettes should be studied more thoroughly and subjected to tighter regulation, including quality-control standards and a ban on sales to minors. But the harm-reduction side, which includes the American Association of Public Health Physicians and the American Council on Science and Health, sees no reason to prevent adults from using e-cigarettes. In Britain, the Royal College of Physicians has denounced “irrational and immoral” regulations inhibiting the introduction of safer nicotine-delivery devices.

“Nicotine itself is not especially hazardous,” the British medical society concluded in 2007. “If nicotine could be provided in a form that is acceptable and effective as a cigarette substitute, millions of lives could be saved.”

The number of Americans trying e-cigarettes quadrupled from 2009 to 2010, according to the Centers for Disease Control. Its survey last year found that 1.2 percent of adults, or close to three million people, reported using them in the previous month.

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illustration: Viktor Koen

Joán Miró - Painting (Personage and Moon)
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The Tweaker

by Malcolm Gladwell, New Yorker

Not long after Steve Jobs got married, in 1991, he moved with his wife to a nineteen-thirties, Cotswolds-style house in old Palo Alto. Jobs always found it difficult to furnish the places where he lived. His previous house had only a mattress, a table, and chairs. He needed things to be perfect, and it took time to figure out what perfect was. This time, he had a wife and family in tow, but it made little difference. “We spoke about furniture in theory for eight years,” his wife, Laurene Powell, tells Walter Isaacson, in “Steve Jobs,” Isaacson’s enthralling new biography of the Apple founder. “We spent a lot of time asking ourselves, ‘What is the purpose of a sofa?’ ”

It was the choice of a washing machine, however, that proved most vexing. European washing machines, Jobs discovered, used less detergent and less water than their American counterparts, and were easier on the clothes. But they took twice as long to complete a washing cycle. What should the family do? As Jobs explained, “We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table.”

Steve Jobs, Isaacson’s biography makes clear, was a complicated and exhausting man. “There are parts of his life and personality that are extremely messy, and that’s the truth,” Powell tells Isaacson. “You shouldn’t whitewash it.” Isaacson, to his credit, does not. He talks to everyone in Jobs’s career, meticulously recording conversations and encounters dating back twenty and thirty years. Jobs, we learn, was a bully. “He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe,” a friend of his tells Isaacson. Jobs gets his girlfriend pregnant, and then denies that the child is his. He parks in handicapped spaces. He screams at subordinates. He cries like a small child when he does not get his way. He gets stopped for driving a hundred miles an hour, honks angrily at the officer for taking too long to write up the ticket, and then resumes his journey at a hundred miles an hour. He sits in a restaurant and sends his food back three times. He arrives at his hotel suite in New York for press interviews and decides, at 10 P.M., that the piano needs to be repositioned, the strawberries are inadequate, and the flowers are all wrong: he wanted calla lilies. (When his public-relations assistant returns, at midnight, with the right flowers, he tells her that her suit is “disgusting.”) “Machines and robots were painted and repainted as he compulsively revised his color scheme,” Isaacson writes, of the factory Jobs built, after founding NeXT, in the late nineteen-eighties. “The walls were museum white, as they had been at the Macintosh factory, and there were $20,000 black leather chairs and a custom-made staircase. . . . He insisted that the machinery on the 165-foot assembly line be configured to move the circuit boards from right to left as they got built, so that the process would look better to visitors who watched from the viewing gallery.”

Isaacson begins with Jobs’s humble origins in Silicon Valley, the early triumph at Apple, and the humiliating ouster from the firm he created. He then charts the even greater triumphs at Pixar and at a resurgent Apple, when Jobs returns, in the late nineteen-nineties, and our natural expectation is that Jobs will emerge wiser and gentler from his tumultuous journey. He never does. In the hospital at the end of his life, he runs through sixty-seven nurses before he finds three he likes. “At one point, the pulmonologist tried to put a mask over his face when he was deeply sedated,” Isaacson writes:

Jobs ripped it off and mumbled that he hated the design and refused to wear it. Though barely able to speak, he ordered them to bring five different options for the mask and he would pick a design he liked. . . . He also hated the oxygen monitor they put on his finger. He told them it was ugly and too complex.

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Illustration: André Carrilho

Facebook, Spotify and the Future of Music

by Steven Levy, Wired

Even if Facebook CEO Mark Zuckerberg hadn’t been introduced to Spotify two years ago, it was probably inevitable that the two companies would hook up. The European music service had already won millions of fans, thanks to a business model that allowed music nuts to stream any song, instantly, for free. More important, it made it easy for people to share music with one another. This vision—of music as a social experience—fit perfectly with Facebook’s view of the world, which values sharing over all else. And that’s why, when former Facebook president and Napster cofounder Sean Parker discovered Spotify in 2009, he made a point of telling Zuckerberg about it.

“I’d never even heard of Spotify, but Sean mentioned it to me one day,” Zuckerberg says. “I was like, wow, this person has built a really cool music product and also understands how you can integrate social things in it.” Within a day, Zuckerberg had updated his Facebook status: Spotify is so good.

This brief blessing from the Pope of Poke presaged a turning point for the entire music industry. The original Napster—which let users download practically any song for free—may have died a decade ago, but its ghost still haunts the major labels. Unleashed in a dorm room in 1999 and killed in a courtroom in 2001, it taught a generation that music should be obtained with mouseclicks, not money. Music executives interpreted it differently: Allow people to share music online and they will never pay for it again. For much of the past decade, their attitude toward digital music and licensing has been driven by the fear that showing one bit of flexibility will summon Napster back from the grave to destroy what’s left of their business.

But that’s changing now. In September, after two years of speculation following Zuckerberg’s four-word swoon, Facebook announced an ambitious initiative that lets its users quickly and easily share music with one another—in many cases for free. Facebook worked closely with Spotify, as well as with a dozen other services, and is opening itself up to potentially hundreds more. Now Facebook users will see the songs that their friends listen to, the playlists they compile, and the bands they discover. And they can easily hear all that music with a single mouseclick.

An orgy of free song-sharing seems to be exactly the kind of thing that the horrified labels would quickly clamp down on. But they appear to be starting to accept that their fortunes rest with the geeks. Or at least they’re trying to talk a good game. “I’m not part of the past—I’m part of the future,” says Lucian Grainge, chair and CEO of the world’s biggest label, Universal Music Group. “There’s a new philosophy, a new way of thinking.”

Facebook’s music initiative is only one example of the neo-Napster transformation in which music is streamed from a collection of servers, rather than stored on local hard drives. Indeed, over the past year, every dominant Internet company—including Apple, Amazon, and Google—has ramped up a streaming music service, each one an attempt to reinvent the way we purchase and listen to music. Smaller companies like Rhapsody and the personalized radio service Pandora have championed the streaming model for years; now they are being joined by second-generation services like Rdio, MOG, and Turntable.

Taken together, all of this activity is shaking up an industry that has stubbornly resisted change. The music world has barely managed to process the revolution wrought when songs became files. But streaming subscription services hasten an even bigger upheaval: songs becoming links, playable with one click, from a newsfeed, email, or Facebook profile. The real fun is about to begin.

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Photo: Sculpture: Ebon Heath; Max Merz

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Saudade

Among the world’s languages, one of the hardest terms to translate is “saudade”, the Portuguese word for a feeling, a longing for something that one is fond of, which is gone, but might return in a distant future.

It often carries a fatalist tone and a repressed knowledge that the object of longing might really never return.

Few other languages have a word with such meaning, making saudade a distinct mark of Portuguese culture. It has been said that this, more than anything else, represents what it is to be Portuguese.

“The famous saudade of the Portuguese is a vague and constant desire for something that does not and probably cannot exist, for something other than the present, a turning towards the past or towards the future; not an active discontent or poignant sadness but an indolent dreaming wistfulness.” (In Portugal, by A.F.G Bell, 1912)

Although the word is Portuguese in origin, saudade is a universal feeling related to love. It occurs when two people are in love or like each other, but apart from each other. Saudade occurs when we think of a person who we love and we are happy about having that feeling while we are thinking of that person, but he/she is out of reach, making us sad and crushing our hearts. The pain and these mixed feelings are named "saudade". It is also used to refer to the feeling of being far from people one does love, e.g., one's sister, father, grandparents, friends; it can be applied to places or pets one misses, things one used to do in childhood, or other activities performed in the past. What sets saudade apart is that it can be directed to anything that is personal and moving. It can also be felt for unrequited love in that the person misses something he or she never really had, but for which might hope, regardless of the possible futility of said hope.

According to some historians, this word came to life in the 15th Century when Portuguese ships sailed to Africa and Asia. A sadness was felt for those who departed in the long journeys to the unknown seas and disappeared in shipwrecks, died in battle, or simply never returned. Those who stayed behind — the women, children and old folks — deeply suffered from their absence. There was the constant feeling of absence, the sadness of something that was missing, the yearning for the presence of the loved ones who had sailed.

Saudade is not “nostalgia”. In nostalgia, one has a mixed happy and sad feeling, a memory of happiness but a sadness for its impossible return and sole existence in the past. Saudade is like nostalgia but with the hope that what is being longed for might return, even if that return is unlikely or so distant in the future to be almost of no consequence to the present.

One might say that nostalgia conveys a feeling one has for a loved one who has died and saudade as a feeling one has for a loved one who has disappeared or is simply currently absent. In Portuguese, the same word, nostalgia, has quite a different meaning.

Although it relates to feelings of melancholy and fond memories of things, people and days gone by, it can be a rush of sadness coupled with a paradoxical joy derived from acceptance of fate and the hope of recovering or replacing what is lost by something that will either fill the emptiness or provide consolation.

- Wikipedia
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