Thursday, November 1, 2012

Big Sugar's Sweet Little Lies

On a brisk spring Tuesday in 1976, a pair of executives from the Sugar Association stepped up to the podium of a Chicago ballroom to accept the Oscar of the public relations world, the Silver Anvil award for excellence in "the forging of public opinion." The trade group had recently pulled off one of the greatest turnarounds in PR history. For nearly a decade, the sugar industry had been buffeted by crisis after crisis as the media and the public soured on sugar and scientists began to view it as a likely cause of obesity, diabetes, and heart disease. Industry ads claiming that eating sugar helped you lose weight had been called out by the Federal Trade Commission, and the Food and Drug Administration had launched a review of whether sugar was even safe to eat. Consumption had declined 12 percent in just two years, and producers could see where that trend might lead. As John "JW" Tatem Jr. and Jack O'Connell Jr., the Sugar Association's president and director of public relations, posed that day with their trophies, their smiles only hinted at the coup they'd just pulled off.

Their winning campaign, crafted with the help of the prestigious public relations firm Carl Byoir & Associates, had been prompted by a poll showing that consumers had come to see sugar as fattening, and that most doctors suspected it might exacerbate, if not cause, heart disease and diabetes. With an initial annual budget of nearly $800,000 ($3.4 million today) collected from the makers of Dixie Crystals, Domino, C&H, Great Western, and other sugar brands, the association recruited a stable of medical and nutritional professionals to allay the public's fears, brought snack and beverage companies into the fold, and bankrolled scientific papers that contributed to a "highly supportive" FDA ruling, which, the Silver Anvil application boasted, made it "unlikely that sugar will be subject to legislative restriction in coming years."

The story of sugar, as Tatem told it, was one of a harmless product under attack by "opportunists dedicated to exploiting the consuming public." Over the subsequent decades, it would be transformed from what the New York Times in 1977 had deemed "a villain in disguise" into a nutrient so seemingly innocuous that even the American Heart Association and the American Diabetes Association approved it as part of a healthy diet. Research on the suspected links between sugar and chronic disease largely ground to a halt by the late 1980s, and scientists came to view such pursuits as a career dead end. So effective were the Sugar Association's efforts that, to this day, no consensus exists about sugar's potential dangers. The industry's PR campaign corresponded roughly with a significant rise in Americans' consumption of "caloric sweeteners," including table sugar (sucrose) and high-fructose corn syrup (HFCS). This increase was accompanied, in turn, by a surge in the chronic diseases increasingly linked to sugar. Since 1970, obesity rates in the United States have more than doubled, while the incidence of diabetes has more than tripled. (...)

Precisely how did the sugar industry engineer its turnaround? The answer is found in more than 1,500 pages of internal memos, letters, and company board reports we discovered buried in the archives of now-defunct sugar companies as well as in the recently released papers of deceased researchers and consultants who played key roles in the industry's strategy. They show how Big Sugar used Big Tobacco-style tactics to ensure that government agencies would dismiss troubling health claims against their products. Compared to the tobacco companies, which knew for a fact that their wares were deadly and spent billions of dollars trying to cover up that reality, the sugar industry had a relatively easy task. With the jury still out on sugar's health effects, producers simply needed to make sure that the uncertainty lingered. But the goal was the same: to safeguard sales by creating a body of evidence companies could deploy to counter any unfavorable research.

This decades-long effort to stack the scientific deck is why, today, the USDA's dietary guidelines only speak of sugar in vague generalities. ("Reduce the intake of calories from solid fats and added sugars.") It's why the FDA insists that sugar is "generally recognized as safe" despite considerable evidence suggesting otherwise. It's why some scientists' urgent calls for regulation of sugary products have been dead on arrival, and it's why—absent any federal leadership—New York City Mayor Michael Bloomberg felt compelled to propose a ban on oversized sugary drinks that passed in September.

by Gary Taubes and Cristin Kearns Couzens, Mother Jones |  Read more:
Illustration: Chris Buzelli

Wednesday, October 31, 2012


Night and SleepEvelyn De Morgan. 1878
via:

Shitty First Drafts

Excerpted from “Bird by Bird: Some Instructions on Writing and Life” by Anne Lamott

Now, practically even better news than that of short assignments is the idea of shitty first drafts. All good writers write them. This is how they end up with good second drafts and terrific third drafts. People tend to look at successful writers, writers who are getting their books published and maybe even doing well financially, and think that they sit down at their desks every morning feeling like a million dollars, feeling great about who they are and how much talent they have and what a great story they have to tell; that they take in a few deep breaths, push back their sleeves, roll their necks a few times to get all the cricks out, and dive in, typing fully formed passages as fast as a court reporter. But this is just the fantasy of the uninitiated. I know some very great writers, writers you love who write beautifully and have made a great deal of money, and not one of them sits down routinely feeling wildly enthusiastic and confident. Not one of them writes elegant first drafts. All right, one of them does, but we do not like her very much. We do not think that she has a rich inner life or that God likes her or can even stand her. (Although when I mentioned this to my priest friend Tom, he said you can safely assume you’ve created God in your own image when it turns out that God hates all the same people you do.)

Very few writers really know what they arc doing until they’ve done it. Nor do they go about their business feeling dewy and thrilled. They do not type a few stiff warm-up sentences and then find themselves bounding along like huskies across the snow. One writer I know tells me that he sits down every morning and says to himself nicely, “It’s not like you don’t have a choice, because you do—you can either type or kill yourself.” We all often feel like we are pulling teeth, even those writers whose prose ends up being the most natural and fluid. The right words and sentences just do not come pouring out like ticker tape most of the time. Now, Muriel Spark is said to have felt that she was taking dictation from God every morning—sitting there, one supposes, plugged into a Dictaphone, typing away, humming. But this is a very hostile and aggressive position. One might hope for bad things to rain down on a person like this.

For me and most of the other writers I know, writing is not rapturous. In fact, the only way I can get anything written at all is to write really, really shitty first drafts.

The first draft is the child’s draft, where you let it all pour out and then let it romp all over the place, knowing that no one is going to see it and that you can shape it later. You just let this childlike part of you channel whatever voices and visions come through and onto the page. If one of the characters wants to say, “Well, so what, Mr. Poopy Pants?,” you let her. No one is going to see it. If the kid wants to get into really sentimental, weepy, emotional territory, you let him. Just get it all down on paper, because there may be some thing great in those six crazy pages that you would never have gotten to by more rational, grown-up means. There may be something in the very last line of the very last paragraph on page six that you just love, that is so beautiful or wild that you now know what you’re supposed to be writing about, more or less, or in what direction you might go—but there was no way to get to this without first getting through the first five and a half pages.

I used to write food reviews for California magazine before it folded. (My writing food reviews had nothing to do with the magazine folding, although every single review did cause a couple of canceled subscriptions. Some readers took umbrage at my comparing mounds of vegetable puree with various ex-presidents’ brains.) These reviews always took two days to write. First I’d go to a restaurant several times with a few opinionated, articulate friends in tow. I’d sit there writing down everything anyone said that was at all interesting or funny. Then on the following Monday I’d sit down at my desk with my notes, and try to write the review. Even after I’d been doing this for years, panic would set in. I’d try to write a lead, but instead I’d write a couple of dreadful sentences, xx them out, try again, xx everything out, and then feel despair and worry settle on my chest like an x-ray apron. It’s over, I’d think, calmly. I’m not going to be able to get the magic to work this time. I’m ruined. I’m through. I’m toast. Maybe, I’d think, I can get my old job back as a clerk-typist. But probably not. I’d get up and study my teeth in the mirror for a while. Then I’d stop, remember to breathe, make a few phone calls, hit the kitchen and chow down. Eventually I’d go back and sit down at my desk, and sigh for the next ten minutes. Finally I would pick up my one-inch picture frame, stare into it as if for the answer, and every time the answer would come: all I had to do was to write a really shitty first draft of, say, the opening paragraph. And no one was going to see it.

by Anne Lamott, YMFY | Read more:
Image: First Draft of Mary Shelley's Frankenstein

Charles Emery Ross
15 x 11”, mm/paper
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The Printer's Son

Hamilton Chan was the smartest person I knew at Harvard. He was maddening. When I stayed up all night because a paper was due the next day, I worked on the paper. Too often I got a B. When Hamilton pulled an all-nighter, he played computer games, chatted with girls in the dorm, beat all comers at foosball, and napped. At dawn he began to write, and inevitably he got an A. Hamilton graduated with highest honors, was accepted at Harvard Law School, then deferred admission and joined J.P. Morgan in Hong Kong as an investment banker. He chose Hong Kong because he wanted to learn more about where his family had come from. Using the flawless Cantonese and Mandarin he had absorbed by watching Chinese soap operas, he worked 130 hours a week creating financial projections, jetting around Asia, and negotiating deals. Before he was 23, he was making more than $125,000 a year. “He could have made millions,” then-colleague Gary Cheng says. But Hamilton Chan was not happy.

I followed his success from afar, usually by way of conversations with mutual friends. When we were both at home in Los Angeles, we would meet for lunch or a game of pickup basketball. He was slow and stocky, but he was good. He would surprise me with a running hook shot and then flash an easy smile.

Like my mother and father before me, I had become a newspaper reporter, and I thought I was doing pretty well. Hamilton, though, decided to use his deferred law school admission and return to Harvard. By the second year, I’d heard that he was ducking law classes, sleeping in, and spending a lot of time perfecting his left-handed layup.

It didn’t matter. He excelled anyway. In his final year, he interviewed at 26 top law firms and got 26 callbacks. The 12 he chose for final interviews all offered him a position. It was scalp collecting—“a bit psychotic,” Hamilton would tell me. “I applied to all those places to prove myself.” He chose Munger, Tolles & Olson so he could come back to L.A. “They were the most prestigious firm in the western United States,” he said. “More than half the people in that firm graduated summa cum laude. I knew because I counted.” Hamilton, who practiced corporate law, fit right in. He joined the Munger Tolles recruiting committee, even took charge of doling out Laker tickets. His clients included Kobe Bryant. Hamilton helped him buy a basketball team in Italy. But still, Hamilton Chan was not happy.

In 1962, Hamilton’s father had emigrated from Hong Kong to Los Angeles because he wanted success and happiness, especially for his family. His name was Hamilton Charlie Chan. Hamilton seemed harder to say, so he became Charlie. “People started making fun of me,” Charlie recalls. He knew nothing of Charlie Chan, the Chinese American film detective from the 1930s and ’40s who spoke in Confucian aphorisms and raised 14 children, the eldest known as “Number One Son.” By the time the real Charlie Chan became a student at Los Angeles City College, the movie Charlie Chan was seen as a disgraceful stereotype.

The name Charlie Chan also didn’t help much when he applied for jobs. Finally he answered an ad placed by the Equitable Life Assurance Society of the United States, which needed agents. A manager handed him the Yellow Pages. “There are your clients,” the manager said. The phone book revealed Charlie’s talent. He could sell insurance to anyone, and now his name seemed to help. When Charlie Chan called, people asked, Is that your real name? It was the opening he needed. Equitable sponsored him for permanent residency, and Charlie Chan was put in charge of an Equitable branch office in the 3400 block of Wilshire Boulevard. He invested in the stock market and lost his savings. But he married a Vietnamese woman of Chinese descent named Christine, and they were happy.

Christine suggested he start a business. He thought of printing. Printers had done well for 500 years, and he figured they would do well for another 500. An Equitable executive tried to talk him out of it; Charlie had 900 regular insurance customers, a solid base for a long and comfortable career. Nonetheless, Charlie and two partners, including a college roommate, opened Chop Chop Printing. The name meant their work would be done quickly and well—chop-chop. But it made introductions difficult: “This is Charlie Chan from Chop Chop Printing.” One partner quit, and in 1971, Charlie reincorporated with the other as Charlie Chan Printing. They reopened just up the street from Equitable. Months in, they had little equipment and no customers, and they were about to shut down when Charlie knocked on the door of another insurance company, a former competitor. Its printer had failed to finish an order of documents. Could Charlie produce thousands of pages in 48 hours? Christine, pregnant with their daughter, helped. They made mistakes collating the order, but they met the deadline and won the account. Word got around, and other insurers followed.

by Joe Matthews, LA Magazine |  Read more:
Photograph by Michael Kelley

Photographic Memory


Sometimes life just passes by, and you don’t have a photo to show for it.

Memoto is the solution to your memory-woes. This tiny, postage-sized, wearable device is an automatic camera, snapping photos every 30 seconds while you go about your day.

Then the camera automatically uploads the photos to a companion site or app, complete with metadata providing GPS locations and timestamps of the photo. The site will even catalog what it believes to be the most interesting moments, making it that much easier for you to search and relive your day. And it won’t stop clicking pics until you put the camera in the dark.

Memoto wasn’t the first of it’s kind. Looxcie is a similar mini camera that documents your life with constant picture-taking. It even records in HD and lets you livestream video.

But lifeblogging also brings with it a question of ethics. People may not realize they are being photographed because of the discreet nature of the camera and certain moments may not be appropriate to be captured in a photo.

Nonetheless, the Kickstarter for the project was so popular, it was funded within five hours of launch.

by Neha Prakash, Mashable |  Read more:

The Finest Wife

When Rose was sixteen years old and five months pregnant, she won a beauty pageant in South Texas, based on her fine walk up a runway in a sweet navy-blue bathing suit. This was shortly before the war. She had been a skinny, knee-scratching kid only the summer earlier, but her pregnancy had just delivered her this sudden prize of a body. It was as though life was gestating in her thighs and ass and breasts, not in her belly. It might have seemed that she was carrying all the soft weights of motherhood spread evenly and perfectly across her whole frame. Those parts of herself that she could not quite pack into the blue bathing suit spilled over it exactly enough to emotionally disturb several of the judges and spectators. She was an uncontested champion beauty.

Rose’s father, too, saw the pin-up shape that his daughter had taken, and, five months too late, he started worrying about the maintenance of her graces. Soon after the pageant, her condition became obvious. Her father sent her to a facility in Oklahoma, where she stayed until she experienced four days of labor and the delivery of a stillborn son. Rose could not actually have any more children after that, but the lovely figure was hers to keep, and she ended up eventually married, once again on the basis of a fine walk in a bathing suit.

But she didn’t meet her husband until the war was over. In the meantime, she stayed in Oklahoma. She had developed a bit of a taste for certain types of tall, smiling local men in dark hats. Also, she had developed a taste for certain types of churchgoing men and also for left-handed men, and for servicemen, fishermen, postmen, assemblymen, firemen, highwaymen, elevator repairmen, and the Mexican busboys at the restaurant where she worked (who reverently called her La Rubia—the Blond—as if she were a notorious bandit or a cardsharp).

She married her husband because she loved him best. He was kind to waitresses and dogs, and was not in any way curious about her famous tastes. He was a big man himself, with a rump like the rump of a huge animal—muscled and hairy. He dialed telephones with pencil stubs because his fingers didn’t fit the rotary holes. He smoked cigarettes that looked like shreds of toothpicks against the size of his mouth. He couldn’t fall asleep without feeling Rose’s bottom pressed up warm against his belly. He held her as if she were a puppy. In the years after they got a television, they would watch evening game shows together on the couch, and he would genuinely applaud the contestants who had won cars and boats. He was happy for them. He would clap for them with his big arms stretched out stiffly, the way a trained seal claps.

They moved to Minnesota, eventually. Rose’s husband bought a musky flock of sheep and a small, tight house. She was married to him for forty-three years, and then he died of a heart attack. He was quite a bit older than she was, and he had lived a long time. Rose thought that he had passed the kind of life after which you should say, “Yes! That was a good one!” Her mourning was appreciative and fond.

When he was gone, the sheep became too much work, and she sold them off, a few at a time. And when the sheep were all gone—spread across several states as pets, yarn, dog food, and mint-jellied chops—Rose became the driver of the local kindergarten school bus. She was damn near seventy years old.

by Elizabeth Gilbert, The Rumpus |  Read more:

Are You On It?

Every generation has its defining psychiatric malady, confidently diagnosed from afar by armchair non-psychiatrists. In the fifties, all those gray-suited organization men were married to “frigid” women. Until a few years ago, the country of self-obsessed boomers and reality-TV fame-seekers and vain politicians and bubble-riding Ponzi schemers made narcissistic personality disorder—diagnosis code 301.81 in the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders, fourth edition—the craziness of the moment. And who among us has not proudly copped to our own “OCD” or “ADD,” deemed a mercurial sibling “seriously bipolar,” written off an erratic ex as “obviously borderline,” or nodded as a laid-off friend pronounced his former boss a “textbook sociopath”? Lately, a new kind of head case stalks the land—staring past us, blurting gaucheries, droning on about the technical minutiae of his boring hobby. And we are ready with our DSM codes: 299.00 (autistic disorder) and 299.80 (Asperger’s disorder). (...)

But this is not a story about Asperger’s, autism, or the spectrum—those very real afflictions that can bring untold hardship to the people who suffer from them and to their families. It is, instead, a story about “Asperger’s,” “autism,” and “the spectrum”—our one-stop-shopping shorthand for the jerky husband, the socially inept plutocrat, the tactless boss, the child prodigy with no friends, the remorseless criminal. It’s about the words we deploy to describe some murky hybrid of egghead and aloof.

Like the actual clinical disorder, the cultural epidemic in scare quotes may have less to do with changes in the world than with changes in those seeing it. To some degree, the spectrum is our way of making sense of an upended social topography, a buckled landscape where nerd titans hold the high ground once occupied by square-jawed captains of industry, a befuddling digital world overrun with trolls and avatars and social-media “rock stars” who are nothing like actual rock stars. It is, as the amateur presidential shrinks would have it, a handy phrase for the distant, cerebral men with the ambition and self-possession necessary to mount a serious run for the White House. When quants and engineers are ascendant, when algorithms trump the liberal arts, when Kim Kardashian and Justin Bieber tweet about the death of Steve Jobs, when the hyperspecialist has displaced the generalist and everyone is Matrix-ed into the Internet, it’s an Other-deriding tool to soothe our cultural anxiety about the ongoing power shift from humanists to technologists. As the coders inherit the Earth, saying someone’s on the spectrum is how English majors make themselves feel better.

But anxiety alone (generalized anxiety disorder: 300.02) doesn’t fully explain it. There’s something admiring, too, in the cultural uses of Asperger’s, which makes it different from the psych put-downs du jour of previous eras. The popular but mostly false image of Rain Man–like asocial geniuses (whether on the sitcoms Big Bang Theory and Community, say, or in best-selling books like Jodi Picoult’s novel House Rules and Michael Lewis’s The Big Short) has helped create a mystique around high-functioning autism, and the idea that Asperger’s offers selective advantages has midwifed a generation of self-outers: See, for example, Pulitzer Prize–winning music critic Tim Page’s Parallel Play: Growing Up With Undiagnosed Asperger’s, or contestant Heather Kuzmich’s appearances on America’s Next Top Model.

And so we find ourselves in a weird place. A psychiatric diagnosis first observed in four boys more than half a century ago has become common slang, a conceptual gadget for processing the modern world. Weirder still: At the same time it soothes the insecurities of those who would weaponize it as insult, it flatters the vanity of those who’d appropriate it as status credential.

by Benjamin Wallace, New York Magazine |  Read more:
Illustration by Gluekit

Tuesday, October 30, 2012

HMS Bounty: A Tall Ship’s Final Hours

The tall ship began to die early Monday morning in the hurricane-ravaged waters off the North Carolina coast. One of the HMS Bounty’s generators failed. Water flooded everywhere. The 180-foot-long, three-masted tall ship was losing power and propulsion.

By about 3 a.m., the Bounty’s once-optimistic Facebook page, which on Sunday had posted “So far so good!” in its daily updates, had issued a new message for its followers: “Your Prayers are needed.”

Ninety minutes later, the Bounty finally lost its battle with 40 mph winds and 18-foot seas. Its captain ordered all hands to abandon the sinking ship, a shocking demise for a celebrity vessel built for the 1962 film “Mutiny on the Bounty.”

The ship, which had been trying to make its way around Hurricane Sandy, carried a crew of 16. When the rescue operation ended about 10 a.m. Monday, 14 of the crew members had been saved by Coast Guard helicopters. Two people, Capt. Robin Walbridge, 63, and Claudene Christian, 42, were missing.

Christian’s body was recovered Monday night, but Walbridge remained unaccounted for.

The HMS Bounty, owned by New York businessman Robert Hansen, began its journey Thursday, departing from New London, Conn., for St. Petersburg, Fla., where the ship has docked for years. In addition to its star turns in the 2006 “Pirates of the Caribbean” sequel and other Hollywood movies, the ship was used to teach the “nearly lost arts of square rigged sailing and seamanship,” its Web site said. It also offered sailing, teamwork and leadership classes for the general public.

On Saturday, Walbridge reported that he expected to face the hurricane’s brunt that night, according to the ship’s Facebook page. The HMS Bounty Organization, which ran the ship, knew its tall-ship devotees might be skeptical of the vessel’s path, so it tried to reassure its 8,000 Facebook followers.

“Rest assured that the Bounty is safe and in very capable hands,” the Facebook page’s administrator wrote. “Bounty’s current voyage is a calculated decision . . . NOT AT ALL . . . irresponsible or with a lack of foresight as some have suggested. The fact of the matter is . . . A SHIP IS SAFER AT SEA THAN IN PORT!”

But Sunday night, the hurricane was proving too much for the Bounty. The ship sent out a distress signal at 9 p.m., according to the Coast Guard. Two hours later, the HMS organization called the Coast Guard, confirming that it had lost radio contact with the vessel.

A Coast Guard C-130 aircraft arrived at the scene an hour later to make direct contact with the Bounty and survey the scene, about 90 miles off Cape Hatteras.

When the captain ordered everyone off the ship about 4:30 a.m., three people struggled to climb into the two lifeboats and were smacked by a wave, the Coast Guard said. One man fell into the water, but others pulled him into one of the boats. Walbridge and Christian were thrown into the water and disappeared.

While the HMS Bounty and its crew foundered in the dark, Steve Bonn was woken from a sound sleep in Camden, N.C., about 4:15 a.m. by his ringing cellphone. The 44-year-old Coast Guard helicopter pilot was needed for a mission: A big boat was sinking.

One rescue helicopter had already been dispatched. Bonn, who has rescued ship passengers near the cold waters of Alaska, boarded a Jayhawk chopper with three others: a co-pilot, a flight mechanic and 27-year-old rescue swimmer Daniel Todd.

The first rescue helicopter arrived about 6:30 a.m. Monday, found two lifeboats and focused on one of them. Bonn’s chopper showed up 45 minutes later, and he zeroed in on the second lifeboat, about a mile away from the other. Six people huddled inside.

Bonn piloted his Jayhawk about 50 feet from the life raft, he said, far enough so the propeller draft wouldn’t overturn the lifeboat. But close enough so Todd could quickly muscle his way to the lifeboat. Bonn and his team also had to move fast. They had about an hour to conduct the rescue so they could make it back to their air base without running out of fuel.

Bonn kept his chopper in place, while the flight mechanic lowered Todd into churning waters. Wearing a dry suit, the rescue swimmer shimmied into the black lifeboat.

“Hey, how are you all doing? I hear you need a ride,” he said he told the passengers. “There’s a couple things I need to know. Are you all accounted for? Who has injuries?”

by Ian Shapira, Washington Post |  Read more:
Photo: Jeff Haynes/AFP/Getty Images

You Are Listening to New York


You Are Listening to New York
[ed. Click the play button at the top for NYPD radio stream, second button to change soundtrack.]
Photo: Zemlinki!

The Bookstore Brain


If you could create a bookstore, what would you put in it? What would you exclude? Would you specialize in any particular genre? Would your organizing principle be quantity or quality, or would you devise a way to have both?

Nearly all bibliophiles—that peculiar breed of people who feel more at home in bookstores than in their actual homes—have at some point posed such questions and daydreamed about the utopian store they would construct in answer to them, the store that would smoothly combine expertise and aesthetic preference with comfort and commercial viability.

Except for the quixotically determined few who actually open a store, most book lovers must be content to tend to the garden of their own libraries. But for a few years, I had the chance to put speculation into practice. I worked at Housing Works Bookstore, one of the retail arms of the venerable New York H.I.V./AIDS nonprofit that was started in the nineteen-eighties by members of ACT UP. Like the organization’s thrift stores, the bookstore is run largely by volunteers and receives its stock entirely from donations. So at any given time, crowded under the steam pipes of the store’s basement and sub-basement, are scores of boxes of books—from publishers or magazines getting rid of their overflow, from the apartments of lifelong readers who have died, or simply from the shelves of New Yorkers who need to clear space. In those boxes is the raw material to make a bookstore. My job was to sift their contents, relying on my tastes and book-floor experience to select the stock. And influenced by the same fond madness that allows booksellers to continue to believe, despite overwhelming evidence to the contrary, that the book-buying public still wants their guidance, I am certain that you will be interested in reading an essay about book sorting. (...)

I have worked at four bookstores. Two were Barnes & Nobles, the unjustly maligned chain megastore. It’s true that the mind governing these stores is corporate, but the staff tends to be far better read and more informed than detractors allow, and the selection is large and egalitarian.

I worked, too, at the Strand bookstore, the Manhattan institution that boasts the impossible-to-verify claim of having eighteen miles of books. The Strand’s most distinctive characteristic is its lupine voracity. It opened on Book Row in the nineteen-twenties among dozens of other bookshops, but like some apex predator, it is the only one that has survived. It is hungry for your books—it wants to buy them cheap and sell them slightly less cheap. Watching the process is mesmerizing: A potential seller will appear and present the carefully culled fruits of his library. His books are instantly snatched up and spread like entrails over the counter. The grizzled buyers, who have worked at the store for decades, claw at them for a moment and then shout out a non-negotiable offer. Seconds later the man staggers away with two wrinkled tens and a kick in the behind. It’s rough handling, but the visitor benefits, because the sheer volume of the stock makes the browsing otherworldly.

But my favorite job was at Housing Works, where I stood at the sluice gates of the incoming book donations and was tasked with judging which ones would be elevated to the shelves on the book floor. Housing Works is a fascinating case study, because its floor inventory and its online inventory (also housed in the building’s basements) are separate entities. It’s almost like two bookstores in one—the first for browsing and surfing the serendipity of the stacks, the second for title-searched Internet ordering. On average there, thirty per cent of book sales are made in person and the remainder are made online. A book sorter needs to keep this ratio in mind when determining whether a book should go to the book floor or to the online division. Apart from that consideration, he follows his own lights. Here, for the curious, are some of the precepts that guided me.

by Sam Sacks, New Yorker |  Read more:
Illustration by Edel Rodriguez

Rudolf Dischinger -Gramophone, 1930
via:

Good Raymond

I met Raymond in the fall of 1977, not really so long ago, although of course almost half of that time he’s been gone. We met at one of those semi-fancy literary festivals that still take place in American universities. A mixed group of writers—poets and prosers—get themselves invited to a college campus (in this case it was S.M.U., in Dallas). Public readings go on every evening, panel discussions, classes with students in the afternoons, late nights in the Hilton Hotel bar with pals, occasionally some low-grade high jinks, nothing too serious—all of it on the cuff. It’s what occupies the space of a literary life outside of New York.

Ray and I were lesser lights in a larger group that included Philip Levine and E.L. Doctorow—distinct literary stars, even then. A friend of ours at S.M.U. had included us on the “faculty” as a way of putting some money in our pockets and giving us some needed exposure. I had published a novel the year before, to no special acclaim. Ray had published his first collection of stories, “Will You Please Be Quiet, Please?,” which had been nominated for the National Book Award.

I can honestly say I didn’t know who Raymond Carver was at the time. That his name would become a household word in the next ten years, his stories a standard for the form, and he himself elevated to the station of “the American Chekhov” did not seem quite evident then. (It’s difficult, of course, to re-create the condition of not knowing once experience has made so much known. It is, though, a phenomenon writers all puzzle about as we try to make made-up experience seem real.)

It’s possible I’d heard the name Ray Carver before, knew of some wild and woolly literary drinking episodes in the Bay Area or Iowa City, two places I knew little of. (I, improbably enough, lived in Princeton.) But I’m certain I hadn’t read a Carver story. I was thirty-three, and Ray was vaguely thirty-nine. Neither of us had much gotten our head up out of the foggy ether young writers live in—sometimes for years, sometimes forever—in which you’re indistinctly aware of a “writing world,” conscious of a few names on its periphery, a few stories, an occasional significant breakthrough into print, but mostly are just beavering away trying to make isolation and persistence into a virtue, and anonymity your sneak attack on public notice. (...)

Ray was my opposite, at least in appearance: a man who truly had other things on his mind. Ray Carver was hungry in 1977, and not for a square meal. You could also say he looked haunted. Bad things were not very far behind him, and he meant to be watchful. He laughed hurriedly, then slipped back into a kind of serious but uncertain reserve. His eyes darted a little. His big shoulders were slightly hunched. He seemed to want to come near you, to agree with you about something important you and he knew together, something literary, if possible—admiration for somebody’s book or poem—but not to come all the way to you. “Yes, yes, oh yes. Oh by God I couldn’t agree more.” His voice was hoarse, deep. His eyes would move away but find you again, as if he were testing something—your opinion of him. He seemed vulnerable, good. And everything—his clothes, his hands, his hair (if you put your hands on his shoulders, as we all did a lot then, and drew close)—everything smelled like smoke. Though everything did not smell like booze. Booze was over.

The night I met Ray he gave a reading in some big, cold and barny, echoing multipurpose room on the S.M.U. campus. Other people, even if I didn’t, seemed to know who Raymond Carver was, because lots of them turned up to listen. Ray read a story that was then called “What Is It?” and that is still my favorite. (Later, an overweening editor convinced Ray to call it “Are These Actual Miles?”—a terrible title for giving away the story’s keystone line.) The story concerns a couple on the brink of bankruptcy and dispossession who decide to sell their prized convertible (an emblem of palmier times) before whoever is going to foreclose or serve papers or slap a lien on them arrives at the door. She leaves to do the selling. He stays home, full of apprehension and loathing, drinking Scotch. The story, which is from “Will You Please Be Quiet, Please?,” is shockingly brief—ten pages in my Vintage edition—especially in view of the broad emotional distances it traverses while still being full of memorable moments and lines. In the passage of an afternoon and evening, a man’s entire spiritual life is laid bare then bludgeoned in ways that make the reader both laugh and cringe: his marriage is possibly sacrificed to hardship; he is almost certainly cuckolded by a used-car dealer his wife has only that night become acquainted with; great fury and indignation are fruitlessly unleashed; his wife’s distaste for him is revealed. And, of course, his car is sold.

Ray read the story in near-dark conditions, hugely hunched over a glaring little podium lamp, constantly fiddling with his big glasses, clearing his throat, sipping water, beetling down at the pages of his book as if he’d never really thought of reading this story out loud and wasn’t finding it easy. His voice was typically hushed, seemingly unpracticed, halting almost to the point of being annoying. But the effect of voice and story upon the listener was of actual life being unscrolled in a form so distilled, so intense, so chosen, so affecting in its urgencies as to leave you breathless and limp when he was finished. It was a startling experience—wondrous in all ways. And one learned, from the story, many things: Life was this way—yes, we already knew that. But this life, these otherwise unnoticeable people’s suitability for literary expression seemed new. One also felt that a consequence of the story was seemingly to intensify life, even dignify it, and to locate in it shadowed corners and niches that needed revealing so that we readers could practice life better ourselves. And yet the story itself, in its spare, self-conscious intensity, was such a made thing, not like life at all; it was a piece of nearly abstract artistic construction calculated to produce almost giddy pleasure. That night in Dallas, Ray put on a blatant display of what a story could do in terms of artifice, concision, strong feeling, shapeliness, high and surprising dramatics. The story was definitely about something, and you could follow it easily—it was about what two people did in adversity which changed their lives. But here was no ponderous naturalism. Nothing extra. There were barely the rudiments of realism. This was highly stylized, artistic writing with life, not art, as its subject. And to be exposed to it was to be bowled over.

On the way out of the building into the watery Texas night, I came up beside Ray and patted him on the back. (We were always doing that.) “Gee,” I said, “that was a terrific story, Ray. And you read it just perfectly [hesitantly, painfully, reluctantly, almost inaccessibly, as if all the horrors and poignance and comedy were straight from true life, which they probably were].”

“Oh God, Richard, really?” Ray said, looking nearly astonished and grinning. “Did you like that? Did you? Oh Christ, I’m glad to hear that. I really am.” He stopped and shook his head. “I hadn’t read a story sober in longer than I can remember. Maybe never. I was shaking in my boots. I was afraid I couldn’t finish it. But that you liked it means the world to me. Thanks a lot, my friend. I’m pleased. I really am. Thanks. Thanks.”

by Richard Ford, The New Yorker (1998) |  Read more:
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