Saturday, April 6, 2013

Friday, April 5, 2013


Eva Navarro
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The Web We Lost

Anil Dash is giving a Berkman lunchtime talk, titled “The Web We Lost.” He begins by pointing out that the title of his talk implies a commonality that at least once was.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Anil puts up an icon that is a symbol of privately-owned public spaces in New York City. Businesses create these spaces in order to be allowed to build buildings taller than the zoning requirements allow. These are sorta kinda like parks but are not. E.g., Occupy isn’t in Zuccotti Park any more because the space is a privately-own public space, not a park. “We need to understand the distinction” between the spaces we think are public and the ones that are privately owned.

We find out about these when we transgress rules. We expect to be able to transgress in public spaces, but in these privately-owned spaces we cannot. E.g., Improv Everywhere needs to operate anonymously to perform in these spaces. Anil asks us to imagine “a secretive, private ivy league club.” He is the son of immigrants and didn’t go to college. “A space even as welcoming as this one [Harvard Berkman] can seem intimidating.” E.g., Facebook was built as a private club. It welcomes everyone now, but it still doesn’t feel like it’s ours. It’s very hard for a business to get much past its origins.

One result of online privately-owned public spaces is “the wholesale destruction of your wedding photos.” When people lose them in a fire, they are distraught because those photos cannot be replaced. Yet everyday we hear about a startup that “succeeds” by selling out, and then destroying the content that they’d gathered. We’ve all gotten the emails that say: “Good news! 1. We’re getting rich. 2. You’re not. 3. We’re deleting your wedding photos.” They can do this because of the terms of service that none of us read but that give them carte blanche. We tend to look at this as simply the cost of doing business with the site.

But don’t see it that way, Anil urges. “This is actually a battle” against the values of the early Web. In the mid to late 1990s, the social Web arose. There was a time when it was meaningful thing to say that you’re a blogger. It was distinctive. Now being introduced as a blogger “is a little bit like being introduced as an emailer.” “No one’s a Facebooker.” The idea that there was a culture with shared values has been dismantled.

He challenges himself to substantiate this:

“We have a lot of software that forbids journalism.” He refers to the IoS [iphone operating system] Terms of Service for app developers that includes text that says, literally: “If you want to criticize a religion, write a book.” You can distribute that book through the Apple bookstore, but Apple doesn’t want you writing apps that criticize religion. Apple enforces an anti-journalism rule, banning an app that shows where drone strikes have been.

Less visibly, the laws is being bent “to make our controlling our data illegal.” All the social networks operate as common carriers — neutral substrates — except when it comes to monetizing. The boundaries are unclear: I can sing “Happy Birthday” to a child at home, and I can do it over FaceTime, but I can’t put it up at YouTube [because of copyright]. It’s very open-ended and difficult to figure. “Now we have the industry that creates the social network implicitly interested in getting involved in how IP laws evolve.” When the Google home page encourages visitors to call their senators against SOPA/PIPA, we have what those of us against Citizens United oppose: we’re asking a big company to encourage people to act politically in a particular way. At the same time, we’re letting these companies capture our words and works and put them under IP law.

A decade ago, metadata was all the rage among the geeks. You could tag, geo-tag, or machine-tag Flickr photos. Flickr is from the old community. That’s why you can still do Creative Commons searches at Flickr. But you can’t on Instagram. They don’t care about metadata. From an end-user point of view, RSS is out of favor. The new companies are not investing in creating metadata to make their work discoverable and shareable.

At the old Suck.com, hovering on a link would reveal a punchline. Now, with the introduction of Adlinks and AdSense, Google transformed links from the informative and aesthetic, to an economic tool for search engine optimization (SEO). Within less than 6 months, linkspam was spawned. Today Facebook’s EdgeRank is based on the idea that “Likes” are an expression of your intent, which determines how FB charges for ads. We’ll see like-spammers and all the rest we saw with links. “These gestural things that were editorial or indicators of intent get corrupted right away.” There are still little islands, but for the most part these gestures that used to be about me telling you that I like your work are becoming economic actions.

Anil says that a while ago when people clicked on a link from Facebook to his blog, FB popped up a warning notice saying that it might be dangerous to go there. “The assumption is that my site is less trustworthy than theirs. Let’s say that’s true. Let’s say I’m trying to steal all your privacy and they’re not.” [audience laughs] He has FB comments on his site. To get this FB has to validate your page. “I explicitly opted in to the Facebook ecology” in part to prove he’s a moderate and in part as a convenience to his readers. At the same time, FB was letting the Washington Post and The Guardian publish within the FB walls, and FB never gave that warning when you clicked on their links. A friend at FB told Anil that the popup was a bug, which might be. But that means “in the best case, we’re stuck fixing their bugs on our budgets.” (The worst case is that FB is trying to shunt traffic away from other sites.)

And this is true for all things that compete with the Web. The ideas locked into apps won’t survive the company’s acquisition, but this is true when we change devices as well. “Content tied to devices dies when those devices become obsolete.” We have “given up on standard formats.” “Those of us who cared about this stuff…have lost,” overall. Very few apps support standard formats, with jpg and html as exceptions. Likes and follows, etc., all use undocumented proprietary formats. The most dramatic shift: we’ve lost the expectation that they would be interoperable. The Web was built out of interoperability. “This went away with almost no public discourse about the implications of it.”

The most important implication of all this comes when thinking about the Web as a public space. When the President goes on FB, we think about it as a public space, but it’s not, and dissent and transgression are not permitted. “Terms of Service and IP trump the Constitution.” E.g., every single message you put on FB during the election FB could have transformed into its opposite, and FB would be within its ToS rights. After Hurricane Sandy, public relief officials were broadcasting messages only through FB. “You had to be locked into FB to see where public relief was happening. A striking change.”

What’s most at risk are the words of everyday people. “It’s never the Pharaoh’s words that are lost to history.” Very few people opt out of FB. Anil is still on FB because he doesn’t want to lose contact with his in-laws. [See Dan Gillmor's talk last week.) Without these privately-owned public spaces, Anil wouldn't have been invited to Harvard; it's how he made his name.

"The main reason this shift happened in the social web is the arrogance of the people who cared about the social web in the early days...We did sincerely care about enabling all these positive things. But the way we went about it was so arrogant that Mark Zuckerberg's vision seemed more appealing, which is appalling." An Ivy League kid's software designed for a privileged, exclusive elite turned out to be more appealing than what folks like Anil were building. "If we had been listening more, and a little more open in self-criticism, it would have been very valuable."

by David Weinberger, Joho the Blog |  Read more:
Photo: via:

Horace Silver


A jazz standard, "Song for My Father" is here in its original form. It is a Bossa Nova in F-minor with an AAB head. On the head, a trumpet and tenor saxophone play in harmony. The song has had a noticeable impact in pop music. The opening bass piano notes were borrowed by Steely Dan for their song "Rikki Don't Lose That Number", while the opening horn riff was borrowed by Stevie Wonder for his song "Don't You Worry 'Bout a Thing".
(via:)

The Patent Protection Racket

The fastest growing industry in the US right now, even during this time of slow economic growth, is probably the patent troll protection racket industry. Lawsuits surrounding software patents have more than tripled since 1999.

It’s a great business model.

Step one: buy a software patent. There are millions of them, and they’re all quite vague and impossible to understand.

Step two: FedEx a carefully crafted letter to a few thousand small software companies, iPhone app developers, and Internet startups. This is where it gets a tiny bit tricky, because the recipients of the letter need to think that it’s a threat to sue if they don’t pay up, but in court, the letter has to look like an invitation to license some exciting new technology. In other words it has to be just on this side of extortion.

Step three: wait patiently while a few thousand small software companies call their lawyers, and learn that it’s probably better just to pay off the troll, because even beginning to fight the thing using the legal system is going to cost a million dollars.

Step four: Profit!

What does this sound like? Yes, it’s a textbook case of a protection racket. It is organized crime, plain and simple. It is an abuse of the legal system, an abuse of the patent system, and a moral affront.

In the face of organized crime, civilized people don’t pay up. When you pay up, you’re funding the criminals, which makes you complicit in their next attacks. I know, you’re just trying to write a little app for the iPhone with in-app purchases, and you didn’t ask for this fight to be yours, but if you pay the trolls, giving them money and comfort to go after the next round of indie developers, you’re not just being “pragmatic,” you have actually gone over to the dark side. Sorry. Life is a bit hard sometimes, and sometimes you have to step up and fight fights that you never signed up for.

Civilized people don’t pay up. They band together, and fight, and eliminate the problem. The EFF is launching a major initiative to reform the patent system. At Stack Exchange, we’re trying to help with Ask Patents, which will hopefully block a few bad patents before they get issued.

by Joel Spolsky, Joel on Software |  Read more:
Photo: Seven Samurai (uncredited)

Raul Paz


anyone lived in a pretty how town

“…and noone stooped to kiss his face…”

“Writing, at its best, is a lonely life,” Hemingway observed in his short and stirring 1954 Nobel Prize acceptance speech. “One can never be alone enough to write,” Susan Sontag sighed. “Learn to be alone,” Tarkovsky advised young people. And yet the art of being alone comes with a dark side, the loneliness of a nonconformist amidst the herd mentality of society — something e. e. cummings captures poignantly in his poem“ [anyone lived in a pretty how town],”originally published in the 1940 edition of Poetry Magazine and later included in E. E. Cummings: Complete Poems, 1904-1962 (public library). Tucked inside it is one of the most beautiful poetry lines of all time: “down they forgot as up they grew.”

On May 28, 1953, while lecturing as a visiting professor at Harvard, cummings recorded this mesmerizing reading of the poem — let his voice sweep you away:



anyone lived in a pretty how town
(with up so floating many bells down)
spring summer autumn winter
he sang his didn’t he danced his did.

women and men (both little and small)
cared for anyone not at all
they sowed their isn’t they reaped their same
sun moon stars rain

children guessed (but only a few
and down they forgot as up they grew
autumn winter spring summer)
that noone loved him more by more

when by now and tree by leaf
she laughed his joy she cried his grief
bird by snow and stir by still
anyone’s any was all to her

someones married their everyones
laughed their cryings and did their dance
(sleep wake hope and then)they
said their nevers they slept their dream

stars rain sun moon
(and only the snow can begin to explain
how children are apt to forget to remember
with up so floating many bells down)

one day anyone died i guess
(and noone stooped to kiss his face)
busy folk buried them side by side
little by little and was by was

all by all and deep by deep
and more by more they dream their sleep
noone and anyone earth by april
wish by spirit and if by yes.

women and men (both dong and ding)
summer autumn winter spring
reaped their sowing and went their came
sun moon stars rain

Stephen Stills
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Thursday, April 4, 2013


Winston Smith - Bluntobjects, 1987
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Thank You T-Mobile: Breaking Free of the Cellphone Carrier Conspiracy

Where, exactly, is your threshold for outrage?

Would you speak up if you were overbilled for a meal? Would you complain if you paid for a book from Amazon.com that never arrived?

Or what if you had to keep making monthly mortgage payments even after your loan was fully repaid?

Well, guess what? If you’re like most people, you’re participating in exactly that kind of rip-off right now. It’s the Great Cellphone Subsidy Con.

When you buy a cellphone — an iPhone or Android phone, let’s say — you pay $200. Now, the real price for that sophisticated piece of electronics is around $600. But Verizon, AT&T and Sprint are very thoughtful. They subsidize the phone. Your $200 is a down payment. You pay off the remaining $400 over the course of your two-year contract.

It’s just like buying a house or a car: you put some cash down and pay the rest in installments. Right?

Wrong. Here’s the difference: Once you’ve finished paying off your handset, your monthly bill doesn’t go down. You keep reimbursing the cellphone company as though you still owed it. Forever.

And speaking of the two-year contract, why aren’t you outraged about that? What other service in modern life locks you in for two years? Home phone service? Cable TV service? Internet? Magazine subscriptions? Baby sitter? Lawn maintenance? In any other industry, you can switch to a rival if you ever become unhappy. Companies have to work for your loyalty.

But not in the cellphone industry. If you try to leave your cellphone carrier before two years are up, you’re slapped with a penalty of hundreds of dollars.

If you’re not outraged by those rip-offs, maybe it’s because you think you’re helpless. All of the Big Four carriers follow the same rules, so, you know — what are you gonna do?

Last week, the landscape changed. T-Mobile violated the unwritten conspiracy code of cellphone carriers. It admitted that the emperors have no clothes. John J. Legere, T-Mobile’s chief executive, took to the stage not only to expose the usurious schemes, but to announce that it wouldn’t be playing those games anymore.

It was a Steve Jobs moment: when somebody got so fed up with the shoddy way some business is being run (say, phone design or selling music) that he reinvented it, disruptively.

by David Pogue, NY Times |  Read more:
Image: uncredited

This Is Your Ocean on Acid

On most days, Bill Dewey can be found wearing waist-high waders and inspecting Manila clams—the West Coast version of the littleneck—at his Washington clam farm, Chuckanut Shellfish. Under an arrangement that’s unique to the state, Dewey owns 32 acres of tidelands. Unlike land-based farms, he can only harvest when the tide recedes, leaving over a mile of mudflats, and shellfish, exposed. He gathers the clams with the help of a former tulip-bulb harvesting machine that’s carried out aboard his boat, the Clamdango!

Working on the mudflats, often with his son and dog in tow, is the fulfillment of a dream for Dewey, a shellfish farmer for more than 30 years who is also the public policy and communications director for Taylor Shellfish Company. Taylor’s operations—which include growing oysters, clams, mussels and geoduck (giant clams whose necks can reach more than three feet long)—span some 1,900 acres of the same tidelands. All told, there are about 47,000 acres of oceanic land that have that special designation in the state, and, he says, “It’s fundamental as to why Washington leads the country in farmed shellfish production. In other parts of country, you typically have to lease the land from the state. Banks are less apt to loan money to businesses that have to lease.”

Commercial shellfishing makes up the lion’s share—two-thirds—of the nation’s aquaculture industry. So reports the National Oceanic and Atmospheric Administration’s (NOAA’s) Fisheries Service which makes a case for boosting domestic seafood production, noting that Americans eat a lot of seafood, and import 86% of it, creating a U.S. seafood trade deficit that now exceeds $10.4 billion annually, second only to oil when it comes to natural resources. In the Pacific Northwest, the shellfish industry contributes $270 million per year to the regional economy and employs more than 3,200 people. And when oyster cultivation fails at the top Northwest hatcheries and farms, the effects on the industry are devastating.

For centuries, shellfish farmers have cultivated oysters in Washington’s Willapa Bay, a massive, shallow estuary separated from the Pacific Ocean by the Long Beach Peninsula. The bay’s warm waters are particularly suited for growing Pacific oysters, identified by their rough, fluted shells marked with purple streaks, and a white interior bearing “a single muscle scar that is sometimes dark, but never purple or black,” according to a Biological Report from the U.S. Fish and Wildlife Service. The oyster was imported from Japan to the western U.S. coast in 1903. “Puget Sound and Washington waters are a little bit cold compared to what the oyster had in Japan,” says Dewey. “So it doesn’t reproduce particularly well here. Except for a few areas—Willapa Bay is one of them. There’s dependable natural reproduction from one year to the next. The water basically has to get up to 72 degrees and stay there for three weeks for the oysters to spawn.”

Beginning in 2005, these oysters in the bay, known as natural sets, stopped reproducing. They have never successfully reproduced since. In 2006, the hatchery-produced Pacific oysters followed suit. In the hatcheries, spawning happens year-round in conditioning tanks where water temperature and algae levels (for food) are closely controlled.

Both Taylor Shellfish and Whiskey Creek Shellfish Hatchery in Tillamook, Oregon, witnessed oyster larvae die-offs that they couldn’t explain and that continued for years. Initially, they suspected a bacteria known as Vibrio tubiashii was to blame. But even after Whiskey Creek installed an expensive filtration system, the oyster larvae continued to die. By 2008, Whiskey Creek, which alone accounts for 75% of all oyster seedlings used by West Coast oyster farmers, had lost 80% of its oyster larvae. Taylor Shellfish had lost 60%. Despite the controlled environment, the ocean water they were pumping into their hatcheries was corrosive. Upwelling—or deep ocean water rising to the surface following north winds off the Washington coast—was carrying acidic water to the surface. The shellfish farmers were experiencing the devastating impacts of ocean acidification sooner than researchers had anticipated. With support from Senator Maria Cantwell (D-WA), ocean acidification sensors were set up in 2010 near Washington’s hatcheries. Combined with Integrated Ocean Observing System (IOOS) buoys from NOAA measuring wind velocity, they track ocean acidity—and predict the upwelling events that cause increased acidity—in real time.

Mark Wiegardt, co-owner of Whiskey Creek said: “Putting an IOOS buoy in the water is like putting headlights on a car.” Adds Dewey: “All of a sudden we could see all aspects of this water that was coming in our intake pipes. And it was quite eye-opening. We were seeing pH levels down as low as 7.5. Normally it’s 8.2.” To oyster larvae, it’s the difference between life and death.

by Britta Belli, EMagazine | Read more:
© Photo By David Kline

Lorenzo Martinetti, La metro di Napoli
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How the Maker of TurboTax Fought Free, Simple Tax Filing

This story was co-produced with NPR.

Imagine filing your income taxes in five minutes — and for free. You'd open up a pre-filled return, see what the government thinks you owe, make any needed changes and be done. The miserable annual IRS shuffle, gone.

It's already a reality in Denmark, Sweden and Spain. The government-prepared return would estimate your taxes using information your employer and bank already send it. Advocates say tens of millions of taxpayers could use such a system each year, saving them a collective $2 billion and 225 million hours in prep costs and time, according to one estimate.

The idea, known as "return-free filing," would be a voluntary alternative to hiring a tax preparer or using commercial tax software. The concept has been around for decades and has been endorsed by both President Ronald Reagan and a campaigning President Obama.

"This is not some pie-in-the-sky that's never been done before," said William Gale, co-director of the Urban-Brookings Tax Policy Center. "It's doable, feasible, implementable, and at a relatively low cost."

So why hasn't it become a reality?

Well, for one thing, it doesn't help that it's been opposed for years by the company behind the most popular consumer tax software — Intuit, maker of TurboTax. Conservative tax activist Grover Norquist and an influential computer industry group also have fought return-free filing.

Intuit has spent about $11.5 million on federal lobbying in the past five years — more than Apple or Amazon. Although the lobbying spans a range of issues, Intuit's disclosures pointedly note that the company "opposes IRS government tax preparation."

The disclosures show that Intuit as recently as 2011 lobbied on two bills, both of which died, that would have allowed many taxpayers to file pre-filled returns for free. The company also lobbied on bills in 2007 and 2011 that would have barred the Treasury Department, which includes the IRS, from initiating return-free filing.  (...)

Proponents of return-free filing say Intuit and other critics are exaggerating the risks of government involvement. No one would be forced to accept the IRS accounting of their taxes, they say, so there's little to fear.

"It's voluntary," Austan Goolsbee, who served as the chief economist for the President's Economic Recovery Advisory Board, told ProPublica. "If you don't trust the government, you don't have to do it."

Goolsbee has written in favor of the idea and published the estimate of $2 billion in saved preparation costs in a 2006 paper that also said return-free "could significantly reduce the time lag in resolving disputes and accelerate the time to receive a refund."

Other advocates point out that the IRS would be doing essentially the same work it does now. The agency would simply share its tax calculation before a taxpayer files rather than afterward when it checks a return.

"When you make an appointment for a car to get serviced, the service history is all there. Since the IRS already has all that info anyway, it's not a big challenge to put it in a format where we could see it," said Paul Caron, a tax professor at University of Cincinnati College of Law. "For a big slice of the population, that's 100 percent of what's on their tax return."

by Liz Day, ProPublica |  Read more
istock photo by lvsigns

Bubba's Hover


Golf carts haven't changed much over the years. They look and feel the same. What if there was a way to improve the traditional golf cart concept and take away some of the limitations? That is what Bubba Watson and Oakley set out to do. They created the world's first hovercraft golf cart. Using hovercraft technology, the BW1 is able to glide over any terrain, including grass, sand, and water.

[ed...pretty sure the ducks won't like it.]

Nature’s Drone, Pretty and Deadly

African lions roar and strut and act the apex carnivore, but they’re lucky to catch 25 percent of the prey they pursue. Great white sharks have 300 slashing teeth and that ominous soundtrack, and still nearly half their hunts fail.

Dragonflies, by contrast, look dainty, glittery and fun, like a bubble bath or costume jewelry, and they’re often grouped with butterflies and ladybugs on the very short list of Insects People Like. Yet they are also voracious aerial predators, and new research suggests they may well be the most brutally effective hunters in the animal kingdom.

When setting off to feed on other flying insects, dragonflies manage to snatch their targets in midair more than 95 percent of the time, often wolfishly consuming the fresh meat on the spur without bothering to alight. “They’ll tear up the prey and mash it into a glob, munch, munch, munch,” said Michael L. May, an emeritus professor of entomology at Rutgers. “It almost looks like a wad of snuff in the mouth before they swallow it.”

Next step: grab more food. Dragonflies may be bantam, but their appetite is bottomless. Stacey Combes, who studies the biomechanics of dragonfly flight at Harvard, once watched a laboratory dragonfly eat 30 flies in a row. “It would have happily kept eating,” she said, “if there had been more food available.”

In a string of recent papers, scientists have pinpointed key features of the dragonfly’s brain, eyes and wings that allow it to hunt so unerringly. One research team has determined that the nervous system of a dragonfly displays an almost human capacity for selective attention, able to focus on a single prey as it flies amid a cloud of similarly fluttering insects, just as a guest at a party can attend to a friend’s words while ignoring the background chatter.

Other researchers have identified a kind of master circuit of 16 neurons that connect the dragonfly’s brain to its flight motor center in the thorax. With the aid of that neuronal package, a dragonfly can track a moving target, calculate a trajectory to intercept that target and subtly adjust its path as needed. (...)

Perhaps not surprisingly, much dragonfly research both here and abroad is supported by the United States military, which sees the insect as the archetypal precision drone.

by Natalie Angier, NY Times |  Read more: 
Image: via The Guardian

The Power of the Brushstroke


In 1949 Life magazine published a short feature on the artist Jackson Pollock where the editors famously asked: “Is this the greatest living American painter?” The headline was both genuine and rhetorical. The article was sparked by one of Pollock’s consummate supporters, the art critic Clement Greenberg, who, by the late 1940s was the vocal arbiter of modernism and, more acutely, the promoter of Abstract Expressionism. In the profile photograph, the 37-year-old Pollock stands in front of one is his long horizontal paintings, the chaos of colors and splatters stretching the length of the article. He is dressed in his distinctive overalls, his face expressionless as he crossing his arms and leans slightly back, his posture holding a mixture of private emotions and manly reserve. While the article never prescribes an answer to the question (the editors did receive over five hundred letters from readers with their own answers, mostly affirming their alarm and distain for his canvases), it does declare that Pollock “has burst forth as the shinning new phenomenon of American art.”

15 years later, the magazine would ask that question again about Roy Lichtenstein, only in a slightly different way. In its profile of the artist it asked: “Is this the worst artist in America?” This playful echo of the Pollock profile set the contrast between the two artists, but also christened the increasing interest in Lichtenstein’s work. The profile described Lichtenstein’s painting process, showing readers how he transformed cartoon images into paintings. It demonstrated his particular methods in achieving his distinctive benday dots, that repetitive surface that gives his canvases a mechanical sense of texture and depth. Contrasting to Pollock’s full body portrait in front of his canvas, Lichtenstein presents a more reserved image. He sits in a high-back wicker chair, one of his romance paintings propped in front of him, shielding his body from us. His head, slightly tilted back, rests above the canvas, a shy smile on his face as he gazes down at the camera looking almost regal.

This difference in the artist’s image reflected a deeper difference in the styles of art as well. Lichtenstein’s Pop Art was, in many respects, a much more controlled and quiet form compared to the loud canvases of the Abstract Expressionists, their works filled with emotional forces, undefined and unlimited. Pop Art offered the hum of the machine. Think of Andy Warhol’s famous mantra, “I want to be a machine.” Abstract Expressionism rested on the power of the brush stroke, the texture of paint, and the serendipitous surface of the canvas. Pop artists instead turned the brushstroke into line and dots, creating a constant repetition of surfaces, questioning the authentic power of any one imagine. If Abstract Expressionism was about the artist’s emotions, Pop Art was about the cool distance of the artist. In defining this contrast, French theorist Roland Barthes wrote in the late 1970s that the Pop artist “has no depth: he is merely the surface of his pictures, no signified, no intention, anywhere.”

by James Polchin, The Smart Set |  Read more: 
Video via: Tate Modern, Image via Roy Lictenstein, Masterpiece

How to Break Into Science Writing Using Your Blog and Social Media


[ed. This is excellent advice for a writing career in any discipline, not just science.]

There are two basic trajectories: one more traditional, which I like to call “vertical”, and the other one I call “horizontal” which, though it happened with individual writers for a long time, seems to be a much more frequent, if not dominant trajectory these days.

The vertical trajectory is the one taken by people who, perhaps from a very early age, knew they wanted to become writers or journalists, perhaps specifically science journalists. They major in journalism in college (perhaps double-major in a science as well), work on their school paper, start internships early in their local papers (or radio or TV stations), then go to a Master’s program in science journalism. By the time they graduate from that, they already have lots of experience, several internships, many clips, perhaps some local awards, and are ready to start making a living as staff writers or freelancers.

The horizontal trajectory describes people who start out in science, with every intention of making a career in research. But, as tenure track is now an alternative career in science, most science students need to find other options. Some of them – those who always liked to write, wrote diaries as kids, etc. – will explore the option of becoming science writers. The most direct horizontal trajectory involves starting a science blog while still doing research, becoming known for good writing there, then start pitching stories for online (and later print) magazines, and gradually leaving the lab bench and starting to make a living by writing alone. Brian Switek, John Timmerand Ed Yong are probably the best known examples of people who took this path. Heck, I am one of those examples, too. Many more are somewhere along that trajectory right now.

Of course, those are extremes, too neatly cut apart. Many people will do something in the middle, combining the two approaches in some way. For example, they may pursue a career in research while also taking summer internships at science magazines, or editing the science section of the college newspaper. Some may major in science, then go to j-school for Masters. Also, not all of the new entries into science writing are young. Sure, some make the switch after college or Masters in science, but others make the switch later, after getting a PhD, or finishing a postdoc, or after years of teaching as adjunct faculty with no hope of ever getting a tenure track position, or even after many years as full faculty, once grant money dries out and there are no more resources to keep running the lab.

Either way, there comes a time when one becomes a professional science writer/journalist and has to make a living that way. What does one need to do to succeed? (...)

First you have to write

People who want to become professional writers are, I assume, people who always liked to write. Childhood diaries. LiveJournals filled with teenage angst. Long Facebook updates. It’s time to take this seriously and do your writing in a more serious, organized, professional manner. Start a blog. This is your writing laboratory. Start blogging about science. Nobody will know about your blog until you start promoting it, so don’t worry that your early posts are clumsy (you can even delete the first few embarrassing posts later, once you are happy with your blog and start promoting it).

Practice the usual journalistic forms – the feature, the interview, the brief news story with inverted pyramid. You will need to demonstrate that you are capable of writing in such forms and styles. (...)

Try to figure out your beat (or obsession) – what is it that excites you the most? Write about that. Try to find your own niche. Become a “go to” person on a particular topic, become an expert (or at least a temporary expert) on that topic.

Ignore the “professional” advice about having to blog daily. It was a necessity a decade go, not any more. In the days of RSS feeds and social media, it does not matter for your readers any more – they will find your posts no matter how infrequently you post. It only matters for you and your own writing habit that you blog with some regularity.

Also ignore the “professional” advice about writing relatively short blog posts. Leave that for brief news articles. Blog posts are longform, at least most of the time. And longform works online much better than short articles – the traffic keeps on giving for years, as people rediscover long posts, see them as resources, and share with their friends.

Also important to remember: You’re A Human, So Write Like One. How do I write? First I read and study the topic. Then, I compose text in my head (usually during dog walks, often over a number of days, sometimes even months), imagining I am explaining something to a good non-scientist friend. Then I sit down and quickly transcribe that. Quick proofread. Click “Publish”.

by Bora Zivkovic, Scientific American | Read more:
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