Something surprising is going on in the American bedroom. In droves, people are outfitting their beds with a plush, squishy, and decidedly controversial type of mattress. While these products support the body just-so during sleep, they distress some people during sex. The complaint is lack of "traction," if you get the drift. "It's like trying to do it in quicksand," one owner writes on an Internet message board. New York sex therapist Sari Eckler Cooper couldn't be clearer: "There's a lack of resistance for the knees and feet. And whoever is on the bottom is sinking into the bed."
These are memory-foam mattresses, and they are far and away the fastest-growing segment of the $4.6 billion wholesale market for U.S. mat-tresses. Memory foam's market share has shot up from 14% to nearly 20% in just the past eight years. In other words, mattress shoppers are weighing the risk -- bad sex -- against the promise -- good sleep -- and are voting with their eyelids: They choose to snooze.
It's no secret that people are stressed out and exhausted in these hurried times. Baby boomers, the chief buyers of memory-foam mattresses, have the additional problem of creaky bones. Everyone could use a deep, soothing sleep. But at the possible expense of sex? (...)
Memory foam is a dense material that softens in reaction to body heat; it is both denser and more responsive to heat than standard mattress foam. It consists of tiny air-filled cells that compress when pressure and heat are applied. The cells closer to the body release their air, allowing the foam to mold to the body's shape.
The material dates back to 1966, when it was developed for NASA to absorb shock in spacecraft seats. It also has been used in football helmets and padding for the insides of shoes. A North Carolina-based company called Dynamic Systems still manufactures memory foam for automotive and aircraft seating, though the patents on the technology have long since expired.
Memory-foam mattresses arrived on the market in the late 1990s, as work lives went 24/7 and folks began hunting far and wide for help in getting to sleep. Nearly 60% of Americans experience insomnia symptoms or sleep disorders, according to market-research firm Marketdata Enterprises. That, in turn, has created a thriving market for sleep aids, including pills, high-tech pillows, white-noise machines, aromatherapy, and, of course, premium mattresses.
Memory-foam mattresses are being embraced by a growing number of sleep-starved Americans -- who generally don't seem to mind that these plush, squishy beds aren't conducive to lovemaking. Barron's takes a closer look.
Memory-foam mattresses, which can cost anywhere from several hundred to several thousand dollars, aren't the most expensive models on the market. A queen-size Tempur-Pedic mattress generally ranges from $3,000 to $7,500, depending on the materials. Mattresses from Sweden's Duxiana, made with multiple layers of more than 1,500 springs, are significantly pricier, at around $10,000, while $15,000 will get you a Relyon mattress, manufactured in the U.K. with hand-made coils. And Hästens, a 160-year-old Swedish manufacturer, makes the Vividus, a $67,000 made-to-order mattress. Hand-stitched, its mattresses are filled with an intricate blend of horsehair (good for ventilation), cotton, wool (for perspiration absorption), and flax (for strength and elasticity).
Memory-foam is geared more toward the mass affluent, making it the Lexus of bedding, so to speak. Barron's recently visited a Sleepy's store in Manhattan to kick the tires.
by Miriam Gottfried, Barrons | Read more:
Illustration: Matt Collins for Barron's
These are memory-foam mattresses, and they are far and away the fastest-growing segment of the $4.6 billion wholesale market for U.S. mat-tresses. Memory foam's market share has shot up from 14% to nearly 20% in just the past eight years. In other words, mattress shoppers are weighing the risk -- bad sex -- against the promise -- good sleep -- and are voting with their eyelids: They choose to snooze. It's no secret that people are stressed out and exhausted in these hurried times. Baby boomers, the chief buyers of memory-foam mattresses, have the additional problem of creaky bones. Everyone could use a deep, soothing sleep. But at the possible expense of sex? (...)
Memory foam is a dense material that softens in reaction to body heat; it is both denser and more responsive to heat than standard mattress foam. It consists of tiny air-filled cells that compress when pressure and heat are applied. The cells closer to the body release their air, allowing the foam to mold to the body's shape.
The material dates back to 1966, when it was developed for NASA to absorb shock in spacecraft seats. It also has been used in football helmets and padding for the insides of shoes. A North Carolina-based company called Dynamic Systems still manufactures memory foam for automotive and aircraft seating, though the patents on the technology have long since expired.
Memory-foam mattresses arrived on the market in the late 1990s, as work lives went 24/7 and folks began hunting far and wide for help in getting to sleep. Nearly 60% of Americans experience insomnia symptoms or sleep disorders, according to market-research firm Marketdata Enterprises. That, in turn, has created a thriving market for sleep aids, including pills, high-tech pillows, white-noise machines, aromatherapy, and, of course, premium mattresses.
Memory-foam mattresses are being embraced by a growing number of sleep-starved Americans -- who generally don't seem to mind that these plush, squishy beds aren't conducive to lovemaking. Barron's takes a closer look.
Memory-foam mattresses, which can cost anywhere from several hundred to several thousand dollars, aren't the most expensive models on the market. A queen-size Tempur-Pedic mattress generally ranges from $3,000 to $7,500, depending on the materials. Mattresses from Sweden's Duxiana, made with multiple layers of more than 1,500 springs, are significantly pricier, at around $10,000, while $15,000 will get you a Relyon mattress, manufactured in the U.K. with hand-made coils. And Hästens, a 160-year-old Swedish manufacturer, makes the Vividus, a $67,000 made-to-order mattress. Hand-stitched, its mattresses are filled with an intricate blend of horsehair (good for ventilation), cotton, wool (for perspiration absorption), and flax (for strength and elasticity).
Memory-foam is geared more toward the mass affluent, making it the Lexus of bedding, so to speak. Barron's recently visited a Sleepy's store in Manhattan to kick the tires.
by Miriam Gottfried, Barrons | Read more:
Illustration: Matt Collins for Barron's
