Tuesday, June 12, 2012

Return to Sender


On a warm evening in the middle of march, V.A. Shiva Ayyudarai sat in the front row of a packed auditorium at the MIT media lab.

Dressed in a black blazer and T-shirt, Ayyadurai was on comfortable turf. He had four degrees from the Institute, lectured in two of its departments, and, at 48, had earned his place on a campus where success is measured in the number of businesses launched and millions earned.

Ayyadurai — known to everyone as Shiva — has been a Fulbright scholar, a Lemelson-MIT student prize nominee, and the entrepreneurial brains behind seven businesses, including EchoMail, a $200 million company that counted Nike, the U.S. Senate, and the Clinton White House as customers. But his greatest achievement came when he was just 14 and living with his immigrant parents in New Jersey. Back then, toiling away in his spare time, Shiva had invented e-mail, an accomplishment that would, in time, change the course of human communication — a fact not lost on Shiva, whose personal website is called inventorofemail.com.

For all his spectacular successes, Shiva was most proud of devising e-mail. Yet he’d been plagued for decades by a guilty sense that his invention had led to the unraveling of another great component of human — or at least American — communication: the United States Postal Service. Since as far back as 1997, Shiva had been trying to get the post office to imagine a world beyond merely delivering letters and packages, to embrace and profit from the growing business of e-mail. But for reasons he’d never understood, the U.S. Mail had been content to keep things as they were. Last fall, when the post office announced massive layoffs and service cuts in a desperate scramble to deal with its billions in debt, Shiva had had enough. “I think that if the Postal Service dies,” Shiva said at the time, “it will be the end of democracy as we know it.” He proposed that the post office create a new form of e-mail, one that was safe, private, and subject to the same federal regulations that protect the bills and junk mail that are delivered to our mailboxes. He was flummoxed by the agency’s ineptitude: “What the f*#@ was the #USPS management doing for 10 years?” he tweeted. “They should have owned EMAIL …. ” Caustic comments like these coming from the inventor of e-mail sparked the interest of the media, and soon Shiva was being quoted in Fast Company and Time magazines.

Then, in a breakthrough, the post office’s inspector general came calling, asking Shiva for his ideas on how they could enter the digital age. A few weeks later, the Smithsonian announced that it was accepting the documents from Shiva’s adolescent e-mail work into its archives, where they would be counted among other great inventions like the telegraph, the light bulb, and the artificial heart. While he was in DC to hand off his papers, the Washington Post recorded a video series with Shiva and published a fawning profile of him.

Now he was at the MIT Media Lab with a group of experts he’d assembled for a panel discussion on “The Future of the Post Office.” Among the participants was the Postal Service’s inspector general himself, David Williams. Thirty years after inventing e-mail, Shiva had now positioned himself to solve a national crisis. His moment had arrived. But he kept looking nervously around the room. (...)

The truth is, I’m somewhat surprised, given all the controversy, that the Institute has gone forward with this event at all. Shiva’s detractors contacted several of the panelists, demanding that it be ­canceled to save the reputation of the school.

You can feel the tension in the room as David Thorburn, director of MIT’s communications forum, steps to the podium.“I’ve received a number of thoughtful and sometimes not-so-thoughtful messages on e-mail in the past weeks from MIT alumni and others,” Thornburn says. “But today’s event is not about the history of e-mail, nor about Shiva himself. It’s about the future of the post office.”

by Janellle Nanos, Boston Magazine |  Read more:
Photo by Miller Mobley