[ed. Interesting. On the one hand you could say Google is agreeing to censor web search. On the other, it's preempting a media-backed government 'solution' to intellectual property rights. Or it could be facilitating manipulation of search results by encouraging more copyright take down requests (read the last paragraph). What a tangled web we weave. I'm always leery when Big Media applauds anything.]
Big media companies won a battle in the fight to combat online piracy on Friday when Google said it would alter its search algorithms to favor Web sites that offered legitimate copyrighted movies, music and television.
Google said that beginning next week its algorithms would take into account the number of valid copyright removal notices Web sites have received. Web sites with multiple, valid complaints about copyright infringement may appear lower in Google search results.
“This ranking change should help users find legitimate, quality sources of content more easily — whether it’s a song previewed on NPR’s music Web site, a TV show on Hulu or new music streamed from Spotify,” Amit Singhal, Google’s senior vice president of engineering, wrote in a company blog post.
The entertainment industry, which has for years pressured Google and other Internet sites to act against online piracy, applauded the move. (...)
The announcement comes just over six months after a heated battle between big media companies and technology companies, who were sparring over proposed legislation intended to crack down on pirated online content, particularly by rogue foreign Web sites.
In January, media companies like Viacom, Time Warner and the Walt Disney Company backed two antipiracy bills, one in the Senate and the other in the House of Representatives, while Internet activists and companies like Google and Facebook argued the bills would hinder Internet freedom. Buoyed by a huge online grass-roots movement, and aided by Wikipedia’s going black for a day in protest, the bills quickly died.
That tension has decreased somewhat as media companies have met with Silicon Valley executives over how to solve the problem to everyone’s satisfaction. (...)
Google said it had received copyright removal requests for over 4.3 million Web addresses in the last 30 days, according to the company’s transparency report. That is more than it received in all of 2009.
by Amy Chozick, NY Times | Read more:
Big media companies won a battle in the fight to combat online piracy on Friday when Google said it would alter its search algorithms to favor Web sites that offered legitimate copyrighted movies, music and television.
Google said that beginning next week its algorithms would take into account the number of valid copyright removal notices Web sites have received. Web sites with multiple, valid complaints about copyright infringement may appear lower in Google search results.
“This ranking change should help users find legitimate, quality sources of content more easily — whether it’s a song previewed on NPR’s music Web site, a TV show on Hulu or new music streamed from Spotify,” Amit Singhal, Google’s senior vice president of engineering, wrote in a company blog post.
The entertainment industry, which has for years pressured Google and other Internet sites to act against online piracy, applauded the move. (...)
The announcement comes just over six months after a heated battle between big media companies and technology companies, who were sparring over proposed legislation intended to crack down on pirated online content, particularly by rogue foreign Web sites.
In January, media companies like Viacom, Time Warner and the Walt Disney Company backed two antipiracy bills, one in the Senate and the other in the House of Representatives, while Internet activists and companies like Google and Facebook argued the bills would hinder Internet freedom. Buoyed by a huge online grass-roots movement, and aided by Wikipedia’s going black for a day in protest, the bills quickly died.
That tension has decreased somewhat as media companies have met with Silicon Valley executives over how to solve the problem to everyone’s satisfaction. (...)
Google said it had received copyright removal requests for over 4.3 million Web addresses in the last 30 days, according to the company’s transparency report. That is more than it received in all of 2009.
by Amy Chozick, NY Times | Read more:
