Imagine you’re a newbie fresh out of design school (and I don’t mean one of those faux-accredited hipster schools where all you have to do is turn up, swagger around with your fixed gear bike and strike pretend nonchalant-poses with your strategically positioned dirty-fake tatts showing). [ed. Be sure to click on this link for some pretty good (natured) laughs.]
You’ve studied hard, you’ve got the principles down, and you feel like you can easily navigate how to tactfully deal with clients and the intricacies of what to charge, so as not to be viewed as a slap-happy rip-off merchant. You’ve managed to blitz a first meeting with the perfect client, during which you’ve delicately pitched your ideas for a mind-bendingly awesome logo redesign.
During that meeting, you’ve even managed to trot out your gorgeous leather bound notebook with hand-sketched logo prototypes thrown in for that retro feel – all done with authentic 6B lead, obviously. You’re sure you’ve nailed it. Your revamp ideas are solid – complete with a bold new colour palette, a delicate twist on the original logo with just the right amount of zing to make sure the subtly is actually noticeable, and a font choice that would make mothers weep with joy , including your own (if, after paying your ridiculously high tuition fees she actually cares about anything other than you scoring an authentic job with dollar signs attached).
You’re absolutely, definitely positive the client is about to contact you with a sublime barrage of confirmation like “When can you start?“ or “You’re a designer queen who positively drips brilliance, you’re hired!” and “We want you to have our design babies, right now, on this couch!”. This uber-grateful praise (understandably, as the redesign is completely awesome) is to be accompanied by massive amounts of Square-swiped credits and a big-green-lit-go for the logo redesign to commence.
Right?
Wrong. If history (and actual working examples) proves correct, the process of designing logos – whether that’s through modifications to an existing design, or a brand-spanking-falling-off-the-newness-shelf type – is far more hairy and much more complex. Take, for instance, the stories of serendipity, underhandedness, and censorship that pepper the histories of world-famous logos. From ultra-recognisable tech icons to global coffee house branding, each logo comes with a distinct bubble of intrigue that makes designing logos look more like a train-wreck than a picnic.
by Mez Breeze | The Next Web | Read more:
During that meeting, you’ve even managed to trot out your gorgeous leather bound notebook with hand-sketched logo prototypes thrown in for that retro feel – all done with authentic 6B lead, obviously. You’re sure you’ve nailed it. Your revamp ideas are solid – complete with a bold new colour palette, a delicate twist on the original logo with just the right amount of zing to make sure the subtly is actually noticeable, and a font choice that would make mothers weep with joy , including your own (if, after paying your ridiculously high tuition fees she actually cares about anything other than you scoring an authentic job with dollar signs attached).
You’re absolutely, definitely positive the client is about to contact you with a sublime barrage of confirmation like “When can you start?“ or “You’re a designer queen who positively drips brilliance, you’re hired!” and “We want you to have our design babies, right now, on this couch!”. This uber-grateful praise (understandably, as the redesign is completely awesome) is to be accompanied by massive amounts of Square-swiped credits and a big-green-lit-go for the logo redesign to commence.
Right?
Wrong. If history (and actual working examples) proves correct, the process of designing logos – whether that’s through modifications to an existing design, or a brand-spanking-falling-off-the-newness-shelf type – is far more hairy and much more complex. Take, for instance, the stories of serendipity, underhandedness, and censorship that pepper the histories of world-famous logos. From ultra-recognisable tech icons to global coffee house branding, each logo comes with a distinct bubble of intrigue that makes designing logos look more like a train-wreck than a picnic.
by Mez Breeze | The Next Web | Read more:
Image via: TechCrunch
