The easiest assumption is that some powerful entity suppresses one technology and favors another, and so the wheel of progress slowly turns. But historians of science and business will tell you that this isn’t the whole story. Instead, the culture we live in and the technologies we use are constantly shaping and being shaped by one another, and it’s this messy and unpredictable process that determines winners and losers.
There are plenty of reasons Americans should have adopted electric cars long ago. Early E.V.’s were easier to learn to drive than their gas cousins, and they were far cleaner and better smelling. Their battery range and speed were limited, but a vast majority of the trips we take in our cars are short ones. Most of the driving we do has been well within the range of electric-car batteries for decades, says David Kirsch, associate professor of management at the University of Maryland and the author of “The Electric Vehicle and the Burden of History.” We drive gas-powered cars today for a complex set of reasons, Kirsch says, but not because the internal-combustion engine is inherently better than the electric motor and battery.
At the turn of the 20th century, the Electric Vehicle Company was the largest carmaker in the United States. It was also the biggest owner of cars in the country. That’s because the E.V.C. opted to rent or lease its vehicles instead of selling them. You could pick up an E.V.C. car for a short trip or take it for a week or a month, but you couldn’t own it. The business model was based on the E.V.C.’s assumption that its customers didn’t have the know-how or facilities to maintain their own cars. This may have been true, but when a series of shady business dealings drove the New York-based company into bankruptcy, it took electric cars down with it. Investors, soured by their experience with the E.V.C., swore they’d never put money into the industry again, and in the lull in electric-car development that followed, gasoline-car companies improved their technology and made their vehicles cheaper. Over the next 20 years, Americans formed a new idea of what a carwas. And from that point on, right up to today, it was hard to get them to try anything else.
“Part of what makes infrastructure is its invisibility,” Kirsch told me. “When we have to create infrastructure for ourselves — installing charging stations at our houses, for instance — we make the invisible visible. It becomes an overwhelming task, like having to remake the world. Most people just want a car.”
Society shapes the development and use of technology (this is a function of social determinism; for example, cars didn’t really become ubiquitous until they became easy to operate and cheap to buy), but technology also shapes society (technological determinism; think of the way cars then essentially created the suburbs). Over time, the two interact with and change each other, an idea known as technological momentum, which was introduced in 1969 by Thomas P. Hughes, a historian of technology. According to Hughes’s theory, the technologies we end up using aren’t determined by any objective measure of quality. In fact, the tools we choose are often deeply flawed. They just happened to meet our particular social needs at a particular time and then became embedded in our culture.
by Maggie Koerth-Baker, NY Times | Read more:
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