Thursday, November 29, 2012

How to Find True Friends (and Love) in 45 minutes

Can you make someone become intimately close to you -- even fall in love with you -- in less than an hour? Just ask Arthur Aron.

Dr Aron -- known to friends as Art -- runs the Interpersonal Relationships Lab at Stony Brook University in upstate New York, and he has love on his mind. Passionate love, unreciprocated love, romantic attraction, unexpected arousal, pure lust -- all aspects of human intimacy that fascinate this much-published psychology professor specialising in what causes people to fall in and out of love and form other deep relationships ("the self-expansion model of motivation and cognition in personal relationships", as his CV puts it). He has built his reputation on papers with titles such as "The neural basis of long-term romantic love", "Motivations for unreciprocated love" and "A prototype of relationship boredom". But such dry academic language belies the shockingly powerful nature of some of his team's lab work.

Back in 1997, Aron and colleagues published a paper in the Personality and Social Psychology Bulletin on "The Experimental Generation of Interpersonal Closeness". They wanted to know if they could create lab conditions that would make strangers quickly bond and form close friendships, even romantic engagements, after just a few minutes.

They arranged volunteers in pairs, and gave them a list of 36 questions that, one by one, they were both asked to answer openly over an hour "in a kind of sharing game". Even before the hour was up, respondents typically said they felt unusually close to the person they had shared questions with.

But would the "fast friends" experiment also work with more worldly senior executives and entrepreneurs? Ever since I discovered the experiment three years ago, I have been looking for an opportunity to put it into practice among a group of curious and open-minded strangers.

I found my opportunity at WPP's recent Stream conference in Athens (...)

"Take part in a psychological experiment, and make friends fast," I scribbled on the whiteboard where session hosts competed for delegates' attention. The brave 18 people curious enough to show up discovered that this was no false advertising: the experiment really did promote incredibly fast bonding.

Like Aron, I paired the high-achieving entrepreneurs, investors, editors and executives to answer 36 questions. And like Dr Aron's participants, mine were told that their task, which sounded fun, was "simply to get close to your partner" over an hour. They were given the questions, printed out in order, and told that both partners should answer each of them in turn.

The questions began simply enough:

- Given the choice of anyone in the world, whom would you want as a dinner guest?

- Would you like to be famous? In what way?

- Before making a telephone call, do you ever rehearse what you are going to say? Why?

- What would constitute a "perfect" day for you?

- When did you last sing to yourself? To someone else?

by David Rowan, Wired |  Read more:
Photo: J.D. Hancock