Saturday, April 6, 2013

First Person Shooter

You hear a click, like the sound of a light switch. Or a pencil being snapped.

You’re facing away from it, looking straight ahead, just as you were instructed. The click and the searing pain you feel are nearly instantaneous. But your mind tricks you into thinking that there’s a distinct period between the click and your first realization that something’s gone very wrong. Maybe that’s because your shooter — friendly and supportive as he may be; congratulatory, even, that you’re dumb enough to volunteer for this — has prepared you for it, warned you that a pain like no other pain is about to strike you in a way you’ve never been struck before.

So you just stand there, waiting for it, on the wrong side of target practice.

When it hits you, no matter how much you expect it, it comes as a surprise — a literal shock, like a baseball bat swung hard and squarely into the small of your back. That sensation — which is actually two sharp steel barbs piercing your skin and shooting electricity into your central nervous system — is followed by the harshest, most violent charlie horse you can imagine coursing through your entire body. With the pain comes the terrifying awareness that you are completely helpless. You cannot move. You lose control of almost everything and the only place you can go is down, face first to the floor.

For five full seconds — an eternity — this continues. Thousands of volts commandeer your body and leave you convulsing, screaming for your life, helpless.

And when it’s over, you want nothing but quiet and calm. You look down at your crotch to make sure you haven’t pissed or shit yourself (you were warned of this possibility) and you’re glad to be clean.

But you don’t want to talk. You don’t want to stand. You don’t want to give a thumbs up or a thumbs down. You just want to be still. You just want to lie there. Motionless. Happy you’re alive. Glad it’s over.

That’s what it feels like to be hit with a Taser. (...)

In 1993, two Scottsdale, Arizona brothers, Rick and Tom Smith, bought the Taser name and patent rights from Cover, who was then in his seventies. They worked with Cover to make the Taser a non-firearm and, by 1998, the Smiths sold their first police Tasers to the Orlando Police Department. By 2001, Taser was a NASDAQ publicly traded company. In three years, Taser’s market cap went from less than $25 million to over $1 billion — a 3,900 percent increase. (...)

In 2005 the Securities and Exchange Commission launched an investigation after more than 40 lawsuits were filed claiming Tasers had severely — and unnecessarily — harmed or killed victims. The company’s stock crumbled, dropping 78 percent. When the SEC dropped its investigation in 2006, the stock rebounded to a little less than half its peak. The investigation and subsequent stock plunge showed just how dependant Taser’s fortunes were on a single, controversial product. The company could continue to improve its flagship device, but it also needed to explore new ways to make money.

by Matt Stroud, The Verge |  Read more:
Image uncredited, Design by Scott Kellum and James Chae. Special thanks to Josh Laincz