Thursday, May 23, 2013

Riding the Wave

The sleek look is still prevalent in the moneyed precincts of Manhattan, but for a certain segment of the population, what has come to be known as “beach hair” (tousled, tawny, done to look undone) reigns supreme after Memorial Day. Even if one is nowhere near an actual beach.

Among its enthusiasts are Brett Heyman, 33, founder of the luxury accessories line Edie Parker, named for her daughter, Edie. Both Edies came into the world about three years ago, and that is when Ms. Heyman, with “definitely a lot going on in my life,” met Chris Lospalluto, a hair stylist at Sharon Dorram Color in Sally Hershberger’s Upper East Side location, who has since given her the unfussy, low-maintenance wave she seeks.

“I have messy hair to begin with, and it’s just a better version with Chris,” Ms. Heyman said, noting that Mr. Lospalluto works fast. “It’s not ‘Real Housewife’-y — that’s always the fear — and he always gets my references: the whole ‘I was surfing in Costa Rica for a month’ look.” (...)

The beach wave, once a shrugging result of summer weather and activities, has taken on a certain artfulness: stretching year-round, coast to coast, and with surprising staying power. Indeed Oribe, the hair guru based in Miami Beach, tracks the laid-back style back more than a decade. “It came from Gisele,” he said, referring to the Brazilian supermodel Gisele Bündchen. “But she has that hair naturally. It just dries like that.”

If you lack Gisele’s genetics, there is a cornucopia of sprays, mousses and creams aiming to tousle, tumble and clump. Perhaps the best known, Bumble and bumble Surf Spray, is a salty solution first introduced in 2001 that the company said has become its No. 1 seller. It is expanding, with the addition of a Surf shampoo and conditioner arriving on shelves this month.

For effective beach waves, said Jordan M, an editorial stylist at Bumble and bumble, women must “own their texture” and resist the urge to overpreen. “I see a lot of girls trying to do beach hair, but it ends up ‘Barbie doll,’ ” he said, perhaps because the long-running trend has taken on polish over the years. This season’s waves, he said, are a balance between Alexa Chung’s (“It’s a little chicer than your typical beach hair”) and that hardy-perennial summer reference: 1960s Brigitte Bardot frolicking in the South of France. (“It has that dry texture but still has a full wave to it.”). (...)

Mr. Lospalluto uses sprays with and without salt, depending on hair density and texture. Come summer, he’ll give ends some weight by rubbing in Serge Normant’s dry oil spray or Shu Uemura’s new Touch of Gloss wax. He also cautioned against going too tousled.

“Then it becomes bedhead and it doesn’t translate to everyday life,” Mr. Lospalluto said. “Everybody likes the idea of a look that came off the runway, but for going to a meeting? Looking like you’ve just had a romp in the restroom is not appropriate.”

by Bee-Shyuan Chang, NY Times |  Read more:
Photo: Casey Kelbaugh for The New York Times