Sunday, May 10, 2015

Where Would the Kardashians Be Without Kris Jenner?

Kris Jenner slowly descended one side of the curving double staircase in her home in Hidden Hills, Calif., like some sort of grande dame, like Elizabeth Taylor in a White Diamonds commercial, only dressed head to toe in black: Balmain blazer, Rag & Bone jeans and Chanel ankle boots. When she reached the foyer, she greeted the former ’N Sync member Lance Bass, kissing him on both cheeks, and then said hello to Tom, who was . . . Bass’s assistant? His producer? Everyone there was an assistant and everyone was a producer. Whatever Tom’s official job title was, his actual name was Bob, and he corrected Kris, who smiled and explained that they really were the same name. A production assistant in surgical shoe coverings handed out microphones, and people wired themselves up through the bottoms of their shirts while Kris invited them into the kitchen for coffeecake. (...)

Her face was the color of a Malibu sunset, her teeth as white and opaque as Michelangelo’s “David.” Her makeup was a masterpiece: even, perfectly blended foundation; precision-defined eyeliner; expertly contoured cheekbones; a heavy fringe of auxiliary eyelashes. Her hands were closer to the color of her teeth than that of her face, a stark contrast when she leaned her chin on them. She has her makeup and hair professionally done every day that “Keeping Up With the Kardashians” is shooting. An assistant told me that she gets it done quickly because she’s so busy: It takes only an hour. (...)

There are still people who dismiss Kris Jenner, 59, and her family — Kourtney, Kim and Khloé Kardashian, all in their 30s; her son, Rob Kardashian, 28; and Kendall and Kylie Jenner, 19 and 17 — as “famous for being famous,” a silly reality-show family creating a contrived spectacle. But we have reached the point at which the Jenners and the Kardashians are not famous for being famous: They are famous for the industry that they’ve created, the Kardashian/Jenner megacomplex, which has not just invaded the culture but metastasized into it, with the family members emerging as legitimate businesspeople and Kris the mother-leader of them all.

She is an executive producer of “Keeping Up With the Kardashians” and its summer spinoffs. She also manages the careers of all six of her children, as well as her own. Without Kris, Kim might not have pulled in a reported $28 million in 2014. Kendall wouldn’t necessarily be an in-demand model, walking runways for Chanel and Marc Jacobs and appearing on the covers of Allure and Harper’s Bazaar. There would most likely be no Kim Kardashian: Hollywood, a choose your own adventure (presuming it’s an adventure Kim Kardashian would go on) game app, starring Kim, that brought in many millions last year, or T-Mobile commercial, or book of selfies (“Selfish”), released this month. Kourtney and Khloé and Kim might not have three retail stores, named Dash, in Los Angeles, New York and Miami; a hair-and-makeup line, Kardashian Beauty; a bronzer line, Kardashian Glow; and Kardashian Kids, a children’s clothing line sold at Babies “R” Us and Nordstrom. Kendall and Kylie might not have licensing deals with PacSun, Steve Madden, Topshop and Sugar Factory, where they each have signature lollipops and several contractual agreements to appear at the candy stores. Rob, the lone brother, would probably not have a sock company that features socks that say things like “LOVE HURTS” and “YOLO” or sell adult onesies at places like Macy’s. There would not be seven perfumes in Kim’s name, or Khloé’s perfume with Lamar Odom, Unbreakable, which is still available, though their marriage has ended. There would be no endorsement deals, either: things like OPI nail polish and a “waist trainer” that Khloé and Kim model on their Instagram account. It is entirely possible that without Kris Jenner and all her wisdom over the years, all the attention she has garnered for her family, 16.9 million people would not have tuned in on April 24 to watch her ex-husband Bruce tell Diane Sawyer that he is transgender.

The thing is, no one in her family knew what they were doing until Kris took charge.

by Taffy Brodesser-Aknar, NY Times |  Read more:
Image: CreditE! Entertainment