At about the beginning of this decade, mass-market mindfulness rolled out of the Bay Area like a brand new app. Very much like an app, in fact, or a whole swarm of apps. Previous self-improvement trends had been transmitted via books, inspirational speakers, and CDs; now, mindfulness could be carried around on a smartphone. There are hundreds of them, these mindfulness apps, bearing names like Smiling Mind and Buddhify. A typical example features timed stretches of meditation, as brief as one minute, accompanied by soothing voices, soporific music, and images of forests and waterfalls.
This is Buddhism sliced up and commodified, and, in case the connection to the tech industry is unclear, a Silicon Valley venture capitalist blurbed a seminal mindfulness manual by calling it “the instruction manual that should come with our iPhones and BlackBerries.” It’s enough to make you think that the actual Buddha devoted all his time under the Bodhi Tree to product testing. In the mindfulness lexicon, the word “enlightenment” doesn’t have a place.
In California, at least, mindfulness and other conveniently accessible derivatives of Buddhism flourished well before BlackBerries. I first heard the word in 1998 from a wealthy landlady in Berkeley, advising me to be “mindful” of the suffocating Martha Stewart-ish decor of the apartment I was renting from her, which of course I was doing everything possible to un-see. A possible connection between her “mindfulness” and Buddhism emerged only when I had to turn to a tenants’ rights group to collect my security deposit. She countered with a letter accusing people like me—leftists, I suppose, or renters—of oppressing Tibetans and disrespecting the Dalai Lama.
During the same stint in the Bay Area, I learned that rich locals liked to unwind at Buddhist monasteries in the hills, where, for a few thousand dollars, they could spend a weekend doing manual labor for the monks. Buddhism, or some adaptation thereof, was becoming a class signifier, among a subset of Caucasians anyway, and nowhere was it more ostentatious than in Silicon Valley, where star player Steve Jobs had been a Buddhist or perhaps a Hindu—he seems not to have made much of a distinction—even before it was fashionable for CEOs to claim a spiritual life. Mindfulness guru and promoter Soren Gordhamer noticed in 2013 that tech leaders from Google, LinkedIn, Twitter, and other major tech companies seemed to be “tapped into an inner dimension that guides their work.” He called it “wisdom” and named his annual conferences Wisdom 2.0—helpful shorthand, as it happens, for describing the inner smugness of the Bay Area elite.
Today, mindfulness has far outgrown Silicon Valley and its signature industry, becoming another numbingly ubiquitous feature of the verbal landscape, as “positive thinking” once was. While an earlier, more arduous, version of Buddhism attracted few celebrities other than Richard Gere, mindfulness boasts a host of prominent practitioners—Arianna Huffington, Gwyneth Paltrow, and Anderson Cooper among them. “Mindful leadership” debuted at Davos in 2013 to an overflow crowd, and Wisdom 2.0 conferences have taken place in New York and Dublin as well as San Francisco, with attendees fanning out to become missionaries for the new mind-set. This year’s event in San Francisco advertises not only familiar faces from Google and Facebook, but also speeches by corporate representatives of Starbucks and Eileen Fisher. Aetna, a Fortune 100 health insurance company, offers its 34,000 employees a twelve-week meditation class, and its CEO dreams of expanding the program to include all its customers, who will presumably be made healthier by clearing their minds. Even General Mills, which dates back to the nineteenth century, has added meditation rooms to its buildings, finding that a seven-week course produces striking results. According to the Financial Times,
This is Buddhism sliced up and commodified, and, in case the connection to the tech industry is unclear, a Silicon Valley venture capitalist blurbed a seminal mindfulness manual by calling it “the instruction manual that should come with our iPhones and BlackBerries.” It’s enough to make you think that the actual Buddha devoted all his time under the Bodhi Tree to product testing. In the mindfulness lexicon, the word “enlightenment” doesn’t have a place.In California, at least, mindfulness and other conveniently accessible derivatives of Buddhism flourished well before BlackBerries. I first heard the word in 1998 from a wealthy landlady in Berkeley, advising me to be “mindful” of the suffocating Martha Stewart-ish decor of the apartment I was renting from her, which of course I was doing everything possible to un-see. A possible connection between her “mindfulness” and Buddhism emerged only when I had to turn to a tenants’ rights group to collect my security deposit. She countered with a letter accusing people like me—leftists, I suppose, or renters—of oppressing Tibetans and disrespecting the Dalai Lama.
During the same stint in the Bay Area, I learned that rich locals liked to unwind at Buddhist monasteries in the hills, where, for a few thousand dollars, they could spend a weekend doing manual labor for the monks. Buddhism, or some adaptation thereof, was becoming a class signifier, among a subset of Caucasians anyway, and nowhere was it more ostentatious than in Silicon Valley, where star player Steve Jobs had been a Buddhist or perhaps a Hindu—he seems not to have made much of a distinction—even before it was fashionable for CEOs to claim a spiritual life. Mindfulness guru and promoter Soren Gordhamer noticed in 2013 that tech leaders from Google, LinkedIn, Twitter, and other major tech companies seemed to be “tapped into an inner dimension that guides their work.” He called it “wisdom” and named his annual conferences Wisdom 2.0—helpful shorthand, as it happens, for describing the inner smugness of the Bay Area elite.
Today, mindfulness has far outgrown Silicon Valley and its signature industry, becoming another numbingly ubiquitous feature of the verbal landscape, as “positive thinking” once was. While an earlier, more arduous, version of Buddhism attracted few celebrities other than Richard Gere, mindfulness boasts a host of prominent practitioners—Arianna Huffington, Gwyneth Paltrow, and Anderson Cooper among them. “Mindful leadership” debuted at Davos in 2013 to an overflow crowd, and Wisdom 2.0 conferences have taken place in New York and Dublin as well as San Francisco, with attendees fanning out to become missionaries for the new mind-set. This year’s event in San Francisco advertises not only familiar faces from Google and Facebook, but also speeches by corporate representatives of Starbucks and Eileen Fisher. Aetna, a Fortune 100 health insurance company, offers its 34,000 employees a twelve-week meditation class, and its CEO dreams of expanding the program to include all its customers, who will presumably be made healthier by clearing their minds. Even General Mills, which dates back to the nineteenth century, has added meditation rooms to its buildings, finding that a seven-week course produces striking results. According to the Financial Times,
83 percent of participants said they were “taking time each day to optimize my personal productivity”—up from 23 percent before the course. Eighty-two percent said they now make time to eliminate tasks with limited productivity value—up from 32 percent before the course.Productivity is only one objective of the new miniaturized meditation; there are also the more profound-sounding goals of “wisdom” and “compassion,” which are not normally associated with Silicon Valley or American business in general. Just a few years ago, say in 2005, the tech industry exemplified a very different kind of corporate ideology, featuring multitasking and perpetually divided attention—think an incoming call conducted while scanning a new product design, checking email, and deflecting the interruptions of subalterns. It was madness, but the business self-help literature encouraged people to “surf the chaos,” nourishing themselves on caffeine and adrenaline. If we needed to unclutter our minds, we were directed to the gym and an hour or so of intense physical activity. A trim muscular body, combined with an ever-flickering gaze, signified executive status.
by Barbara Ehrenreich, The Baffler | Read more:
Image: Lisa Hanby
